Slides from the BOSB

2. Nick James

3. The Bums on Seats Bootcamp

4. THE ONE-TO-ONE MODEL IS
FUNDAMENTALLY
FLAWED

5. Why run live events?
Get out of time
Why run live events?
Get out of time
Bums on
Seats
Blueprint
Bottom-Line
Boosters
Epic Experience
Creator
SIX FIGURE
SEMINAR
SYSTEM

6. Question:
Why run live events?
Get out of time
Why run live events?
Get out of time
What would my outcomes have
to be, so that when I achieve
them over the next 2 days, it
would honestly cause me to say:
“That was the best training of my
life?”

7. Question…
Why run live events?
Get out of time
Why run live events?
Get out of time
Why Are You Here?

8. Why run live events?
Get out of time
Why run live events?
Get out of time
Bums on
Seats
Blueprint
Bottom-Line
Boosters
Epic Experience
Creator
SIX FIGURE
SEMINAR
SYSTEM

9. ANGLE

10. Why run live events?
Get out of time
Why run live events?
Get out of time

11. Why run live events?
Get out of time
Why run live events?
Get out of time

12. What if I don’t have
the budget?
Why run live events?
Get out of time
Why run live events?
Get out of time
THAT’S THE
WRONG
QUESTION!

13. You SHOULD be asking…
Why run live events?
Get out of time
Why run live events?
Get out of time
• What subjects/topics are HOT right now?
• What’s the big promise?
• How can I create a unique experience?
• What has never been done before?
• Who can I involve/connect with?
• What can call the event to make it stand out?

15. Why run live events?
Get out of time
Why run live events?
Get out of time
Bums on
Seats
Blueprint
Bottom-Line
Boosters
Epic Experience
Creator
SIX FIGURE
SEMINAR
SYSTEM

16. ANGLE
AUDIENCE

17. Why run live events?
Get out of time
Why run live events?
Get out of time

18. RESULTS…
Why run live events?
Get out of time
Why run live events?
Get out of time
Over £250k in
corporate training
contracts!

20. 2. AUDIENCE
Why run live events?
Get out of time
Why run live events?
Get out of time
• Who (specifically) is it for?
• How can you best target them?
• Where do they already hang out?
• Who already has these customers?
• Paid vs Free

21. Bonus Session
Why run live events?
Get out of time
Why run live events?
Get out of time
Negotiating
Masterclass
With Donald Hamilton
Lunchtime today

22. Contest
Why run live events?
Get out of time
Why run live events?
Get out of time
www.seriouslyfunbusiness.co.uk/
facebook

23. Why run live events?
Get out of time
Why run live events?
Get out of time
Bums on
Seats
Blueprint
Bottom-Line
Boosters
Epic Experience
Creator
SIX FIGURE
SEMINAR
SYSTEM

24. ANGLE
AUDIENCE

25. 6 little-known ways to get JV
deals with the people of
influence in your industry…

27. JOINT VENTURE
RULE #1

28. 1. The LIST PROTECTOR

29. Why run live events?
Get out of time
Why run live events?
Get out of time

30. 2. The EGO BUILDER

31. Why run live events?
Get out of time
Why run live events?
Get out of time

32. 3. The VALUE ADD

33. Why run live events?
Get out of time
Why run live events?
Get out of time

34. 4. The ‘FLIP REVERSE’

35. Why run live events?
Get out of time
Why run live events?
Get out of time

36. 5. The FREE AUDIENCE

37. Why run live events?
Get out of time
Why run live events?
Get out of time

38. 6. The MONEY PLAY

39. Why run live events?
Get out of time
Why run live events?
Get out of time

40. MAKING THE
APPROACH

41. Exercise
• Brainstorm your ideal JV partners
• Industry leaders
• People you already know
• Make a commitment to connecting with
at least 5 this week!

42. AUDIENCE
Why run live events?
Get out of time
Why run live events?
Get out of time

43. Why run live events?
Get out of time
Why run live events?
Get out of time

44. Bonus Session
Why run live events?
Get out of time
Why run live events?
Get out of time
Build Your Brand For
Success
Sammy Blindell & Miles Fryer
Tonight at 5.30pm

45. Bonus Session
Why run live events?
Get out of time
Why run live events?
Get out of time
Negotiating
Masterclass
With Donald Hamilton
1pm

47. Why run live events?
Get out of time
Why run live events?
Get out of time
Bums on
Seats
Blueprint
Bottom-Line
Boosters
Epic Experience
Creator
SIX FIGURE
SEMINAR
SYSTEM

48. ANGLE
AUDIENCE
ATTRACTION

53. ANGLE
AUDIENCE
ATTRACTION
ACTION

54. 1. MESSAGE

55. Example…
Why run live events?
Get out of time
Why run live events?
Get out of time

56. Example…
Why run live events?
Get out of time
Why run live events?
Get out of time
Rolf Stauffer
- Golf in Mind,
Switzerland

57. Conversion Checklist
1. Capture Attention
1. Credibility
2. Compelling Offer
3. Contrast (Value vs Price)
4. Case Studies/Testimonials
5. Create Urgency
6. Call to Action

58. Copywriting Academy
Why run live events?
Get out of time
Why run live events?
Get out of time
£2,497+VAT
£97+VAT!

60. 2. MEDIA

61. Why run live events?
Get out of time
Why run live events?
Get out of time

62. Why run live events?
Get out of time
Why run live events?
Get out of time
DO NOT
Rely Solely on Email!

63. Example
Why run live events?
Get out of time
Why run live events?
Get out of time
Cath Watkin
- Selling from the
Heart

64. 3. MOTIVATION

65. The Big 3 Objections…
Why run live events?
Get out of time
Why run live events?
Get out of time
1. I don’t have the
TIME

66. The Big 3 Objections…
Why run live events?
Get out of time
Why run live events?
Get out of time
2. I don’t have the
MONEY

67. The Big 3 Objections…
Why run live events?
Get out of time
Why run live events?
Get out of time
3. It’s not right for
ME

68. ANGLE
AUDIENCE
ATTRACTION
ACTION
ATTEND

69. ATTEND
Why run live events?
Get out of time
Why run live events?
Get out of time
CONFIRM.
COMMIT.
REFER.

71. HOW WE CAN WORK
TOGETHER…

72. BECOME A PRIVATE CLIENT

73. DO IT
YOURSELF
(HOW TO INFORMATION)

74. DONE FOR YOU
(AGENCY/SERVICES)

75. DONE WITH
YOU
(MASTERMIND/MENTORING)

76. MONTH 1
INITIAL ½ DAY PRIVATE
STRATEGIC PLANNING
CONSULTATION

77. Strategic Planning
Why run live events?
Get out of time
Why run live events?
Get out of time
“In preparing for battle I have always
found that plans are useless, but planning
is indispensable.”
- Dwight D. Eisenhower

78. MONTH 1
CREATE CAMPAIGNS
TOGETHER

79. MONTHS 2-4
REGULAR SCHEDULED ONE-
ON-ONE MENTORING CALLS

80. MONTHS 2-4
UNRESTRICTED ACCESS TO
‘BIG FISH’ FOR
IMPLEMENTATION

81. MONTH 4
EVENT PREP – DESIGNING
YOUR CONTENT AND PITCH

82. APPLICATION PROCESS

83. Your Investment
Why run live events?
Get out of time
Why run live events?
Get out of time
£20,000+VAT

84. HOW I GOT STARTED IN THE
‘EVENTS BUSINESS’…

89. March 2009
Why run live events?
Get out of time
Why run live events?
Get out of time
OH S***!

91. My first ever event…
Why run live events?
Get out of time
Why run live events?
Get out of time
The Copywriting Academy
8 PEOPLE!

92. Why run live events?
Get out of time
Why run live events?
Get out of time

93. Why run live events?
Get out of time
Why run live events?
Get out of time

94. How we can work together to do
THIS for you…

95. MONTH 1
INITIAL ½ DAY PRIVATE
STRATEGIC PLANNING
CONSULTATION

96. MONTH 1
CREATE CAMPAIGNS
TOGETHER

97. MONTHS 2-4
REGULAR SCHEDULED ONE-
ON-ONE MENTORING CALLS

98. MONTHS 2-4
UNRESTRICTED ACCESS TO
‘BIG FISH’ FOR
IMPLEMENTATION

99. MONTH 4
EVENT PREP – DESIGNING
YOUR CONTENT AND PITCH

100. PLUS…
ACCESS TO MY LIST OF
JV PARTNERS!

102. Your Investment
Why run live events?
Get out of time
Why run live events?
Get out of time
£20,000+VAT

103. AN INVITATION TO
PARTNER WITH ME…

104. INSTEAD OF THE
£20,000+VAT FEE…

105. YOU JUST PAY ME 10%
OF YOUR GROSS SALES

106. DEPOSIT OPTIONS:
4 X £997+VAT
OR
£2,997+VAT

107. Success Story
Why run live events?
Get out of time
Why run live events?
Get out of time
Cath Watkin
Selling from the
Heart
From practically
zero to over
£100,000 in 12
months!

108. Success Story
Why run live events?
Get out of time
Why run live events?
Get out of time
James Nicholson
Traffic/Lead Gen
Bootcamp 2016
Over 80 tickets
sold to first ever
event!

109. Success Story
Why run live events?
Get out of time
Why run live events?
Get out of time
Matthew Moody
Property HMO
Expert
Over £35,500 in
just 4 weeks!

110. Success Story
Why run live events?
Get out of time
Why run live events?
Get out of time
James Dewane
ToolBox Live
Over £44,000 in
just 3 months!

111. CASE STUDY
Why run live events?
Get out of time
Why run live events?
Get out of time Rolf Stauffer
Golf in Mind,
Switzerland

112. INSTEAD OF THE
£20,000+VAT FEE…

113. YOU JUST PAY ME 10%
OF YOUR GROSS SALES

114. DEPOSIT OPTIONS:
4 X £997+VAT
OR
£2,997+VAT

116. Bonus Session
Why run live events?
Get out of time
Why run live events?
Get out of time
How to automate your
lead gen and lead
conversion process
With Sarah Cox
Lunchtime today

117. Why run live events?
Get out of time
Why run live events?
Get out of time
Bums on
Seats
Blueprint
Bottom-Line
Boosters
Epic Experience
Creator
SIX FIGURE
SEMINAR
SYSTEM

118. ? ?
? ?
Epic Experience Creator
WHERE
WHAT
WHEN
WOW

119. Exercise
Why run live events?
Get out of time
Why run live events?
Get out of time
How are you going to
WOW your audience
at the event?

120. NPS
Why run live events?
Get out of time
Why run live events?
Get out of time
How likely are you to recommend (this event) to a
friend?
0 = Not at all likely
10 = Extremely likely
Score = % of Promoters (9’s and 10’s) - % of
Detractors (0’s-6’s)

121. Testimonials
Why run live events?
Get out of time
Why run live events?
Get out of time
Since attending…
Before I attended…

123. Private Clients
Why run live events?
Get out of time
Why run live events?
Get out of time
Alan Stacey
Barry Allaway
Barry Mitchell
Chris Hunt
Chris Selwood
Dellet Burrowes
Elaine Powell
Sofia Materinas
Steven Mitchell
Sumir Brown
Thomas Stahl
Sarah Sparks
Jonathan Howkins
Mohammed Ali
Murtaza Bharmal
Natasha Aylott
Neil Martin
Quentin Pain
Raul Cacho
Richard Craig
Robert Greenshields
Russell Treasure
Sally Lawson

124. Why run live events?
Get out of time
Why run live events?
Get out of time
Bums on
Seats
Blueprint
Bottom-Line
Boosters
Epic Experience
Creator
SIX FIGURE
SEMINAR
SYSTEM

125. Why run live events?
Get out of time
Why run live events?
Get out of time
SELLING
TICKETS

126. SELLING TICKETS
Why run live events?
Get out of time
Why run live events?
Get out of time
1. Multi-ticket

127. SELLING TICKETS
Why run live events?
Get out of time
Why run live events?
Get out of time2. Multi-level

128. Why run live events?
Get out of time
Why run live events?
Get out of time
STAGE
ELITE
VIP
GENERAL

129. Why run live events?
Get out of time
Why run live events?
Get out of time
STAGE
ELITE
VIP
GOLD
SILVER
BRONZE

130. SELLING TICKETS
Why run live events?
Get out of time
Why run live events?
Get out of time
3. Multi-product

131. Why run live events?
Get out of time
Why run live events?
Get out of time
SELLING
TICKETS
SPONSORSHIP

132. SPONSORSHIPS
Why run live events?
Get out of time
Why run live events?
Get out of time
ALIGN.
AFFILIATE.
APPROACH.

133. Why run live events?
Get out of time
Why run live events?
Get out of time
SALES
(at event)
SELLING
TICKETS
SPONSORSHIP

134. DO IT
YOURSELF
(HOW TO INFORMATION)

135. DONE WITH
YOU
(MASTERMIND/MENTORING)

136. DONE FOR YOU
(AGENCY/SERVICES)

137. Why run live events?
Get out of time
Why run live events?
Get out of time
SALES
(at event)
SELLING
TICKETS
SPONSORSHIP
SPEAKERS

138. 4 CRITERIA FOR SPEAKERS
Are they
RELEVANT?
Will they
PROMOTE?
Are they a
DRAW?
Can they
SELL?

139. Why run live events?
Get out of time
Why run live events?
Get out of time
SALES
(at event)
SELLING
TICKETS
SPONSORSHIP
SPEAKERS

140. Bonus Session
Why run live events?
Get out of time
Why run live events?
Get out of time
How to automate your
lead gen and lead
conversion process
With Sarah Cox

142. 12 Week Bums on Seats
Blueprint
Week 1-2: Build audience
Week 3: Give value and build anticipation
Week 4: Tickets on sale
Week 5: Price increase
Week 6: Webinar/teleseminar
Week 7: Direct mail

143. 12 Week Bums on Seats
Blueprint
Week 8: Bring a friend campaign and 2nd price increase
Week 9: Value/content
Week 10: Final push/last chance
Week 11: Confirmation calls
Week 12: Final reminder email