Workshop on disruptive innovation for Welsh media leaders at Aberystwyth University, for Welsh Assembly Government, SkillSet Plus and PSMW.

1. DISRUPTIVE INNOVATION &
COLLABORATIVE
LEADERSHIP
JAN 2011
NICK JANKEL
WWW.WECREATE.CC

5. COLLECTIVE
PROSPERITY
(AND PEACE)
INNOVATION
LEADERSHIP
COLLABORATION

8. WORDS YOUR MOST THING YOU ARE
COLLEAGUES DEVELOPED PROUD OF
MIGHT USE TO INNOVATION HAVING
DESCRIBE YOU SKILLS COLLABORATED
AT YOUR BEST ON (AND WHAT
IT TAUGHT YOU)
www.wecreate. 8

9. WHAT IS
INNOVATION?
9

10. THICK WORD

11. WHAT DOES IT MEAN TO
YOU?
11

12. INVENT
Main Entry: in·vent
Etymology: invenire to come upon, find
Date: 15th century
1 : to devise by thinking
2 : to produce (as something useful) for the
first time through the use of the
imagination or of ingenious thinking and
experiment

13. MARKET
Main Entry: mar·ket·ing
Date: 1561
1 a : the process or technique of promoting,
selling, and distributing a product or
service

14. THE PROFITABLE
LEVERAGE OF IDEAS

15. ‘INEFFICIENT’
GRASSROOTS
EXHAUSTING
INHERENTLY RISKY
DEEPLY AMBIGUOUS
15

16. OFTEN FAILS
16

17. ORGANISATIONS (& PEOPLE)
HAVE LONG MEMORIES

18. 2009
1989

20. INCREMENTAL

21. DISRUPTIVE
INNOVATION

25. WHY DID MONKS CONTINUE TO
HAND-DRAW ILLUSTRATIONS ON
BOOKS PRINTED BY GUTTENBERG’S
PRESS?

26. A REVOLUTION DOESN’T HAPPEN
WHEN SOCIETY ADOPTS NEW
TOOLS. IT HAPPENS WHEN SOCIETY
ADOPTS NEW BEHAVIOURS
CLAY SHIRKY

27. OLD
BEHAVIOURS
DRIVEN BY
OUTDATED
ASSUMPTIONS

28. THE SMALLEST IDEA IS A
RESILIENT VIRUS. IT CAN GROW
TO DEFINE OR DESTROY YOU.
INCEPTION
28

29. 29

30. SOMETHING HIT ME VERY HARD ONCE, THINKING
ABOUT WHAT ONE LITTLE MAN COULD DO. THINK OF
THE QUEEN MARY - THE WHOLE SHIP GOES BY AND
THEN COMES THE RUDDER. AND THERE'S A TINY
THING AT THE EDGE OF THE RUDDER CALLED A TRIM
TAB.
BUCKMINSTER FULLER
SMALL CHANGES CAN BE
REVOLUTIONARY

31. LEADERSHIP EXISTS WHEN PEOPLE ARE NO LONGER
VICTIMS OF CIRCUMSTANCES BUT PARTICIPATE IN
CREATING NEW CIRCUMSTANCES. ULTIMATELY,
LEADERSHIP IS ABOUT CREATING NEW REALITIES.
PETER SENGE
THE FIFTH DISCIPLINE

32. YOU NEED TO BE AN EXPERT / PROFESSIONAL
YOU NEED TO HAVE PRIVILEGED / TECHNICAL
KNOWLEDGE
EXPERT KNOWLEDGE MUST BE PROTECTED BY
THE PROFESSIONS
BEING A PROFESSIONAL IS KEY TO SUCCESS AND
PROSPERITY
THE BRAIN IS TO BLAME FOR ALL OUR ISSUES

33. FREUD WAS
NOT A
FREUDIAN
BUDDHA WAS
NO BUDDHIST

34. 34

35. SM
LI
A
N
I O
SS
FE
O
PR
INNOVATION ANALYZER
E
G
N
A
THE DISRUPTIVE
CH
U RE
LT
CU
TY
LI
IBI
SS
CE
AC
TY
LI
BI
A
RD
O
FF
A
CT
PA
IM

36. SM
LI
A
N
INTENSIVE
TRAINING
COACHING
I O
SS
FE
O
PR
E
G
N
A
CH
U RE
LT
CU
TY
LI
IBI
SS
CE
AC
TY
LI
BI
A
RD
O
FF
A
CT
PA
IM

37. INTENS
IVE
TRAINI
NG
SM
LI
A
WECREATE
N
INTENSIVE
TRAINING
COACHING
I O
SS
FE
O
PR
E
G
N
A
CH
U RE
LT
CU
TY
LI
IBI
SS
CE
AC
TY
LI
BI
A
RD
O
FF
A
CT
PA
IM

38. SM
LI
A
WECREATE
N
INTENSIVE
TRAINING
COACHING
I O
SS
FE
O
PR
E
G
N
A
CH
U RE
LT
CU
TEXT
TY
LI
IBI
SS
CE
AC
TY
LI
BI
A
RD
O
FF
A
CT
PA
IM

39. I MUST CREATE A SYSTEM OR BE
ENSLAV'D BY ANOTHER MAN'S
WILLIAM BLAKE

40. BARRIERS TO DISRUPTIVE
INNOVATION

43. FLIGHT FROM
AMBIGUITY
43

44. GROUP THINK

45. DISTRUST OF
INTUITION /
NEED FOR
NUMBERS
45

46. LIFE [FULFILLMENT, PROFITS,
IMPACT] SHRINK OR EXPAND IN
DIRECT PROPORTION TO ONE'S
COURAGE.
ANAIS NIN
46

47. RARELY ABOUT BEST
IDEAS 47

48. ABOUT THE BEST
CULTURES

49. CREATIVITY CONNECTIVITY
CHARISMA
COMMITMENT

50. CREATIVITY LISTENING
RESPONSIVE
IDEAS EMPATHIC
CURIOSITY NURTURING
EXPLORATION EMOTIONALLY
REFRAMING SMART
SEEING BEYOND
INTUITION
CHILDLIKE
INSPIRING
LEADING
CHARMING
VISIONARY
EMPOWERING
INTEGRATIVE
CAN DO
URGENT
UNSTOPPABLE
CONFIDENT
RELENTLESS
OPTIMISTIC
SINGLE-MINDED

51. CREATIVITY CONNECTIVITY
IF YOU WERE THE WHO IS FEELING
WORLD’S GREATEST MOST CHALLENGED
CREATIVE VISIONARY, BY THIS SITU / NEED
WHAT WOULD YOU DO AND WHAT CAN YOU
TO TRANSCEND THE DO TO GET THEM
PROBLEM? BACK INTO CREATIVE
MAGIC?
COMMITMENT CHARISMA
IF YOU WERE THE HOW COULD YOU USE
ONLY ONE WHO THIS IS SITU / NEED AS A
COULD DO ANYTHING UNIQUE OPPORTUNITY
TO SOLVE THIS SITU / TO TRANSFORM THE
NEED, WHAT WOULD WAY YOUR TEAM AND
YOU DO? ORG WORKS FOREVER?

52. WHY DO MONKEYS THAT
POKE EACH OTHER IN THE
EYE SURVIVE LONGER?

53. OPEN
INNOVATION
CLOSED
INNOVATION

55. HIERARCHIES
www.wecreate. 55

56. COMMAND &
CONTROL
www.wecreate. 56

57. RISK
MINIMISATION

58. REJECTION OF
INNOVATORS /
MAVERICKS
www.wecreate. 58

59. WORKS IN A
MECHANISTIC
WORLD OF
STUPID, SELF-
INTERESTED
‘COGS’

60. BUT WE NOW
LIVE IN A
NETWORKED,
PARTICIPATORY
SOCIETY
www.wecreate. 60

61. ONE TWEET
PER GLOBAL
CITIZEN /
MONTH

62. EXPONENTIAL GROWTH IN NETWORK POWER

63. THE COLLABORATIVE STAGE OF EVOLUTION
HETERARCHIES
HIERARCHIES / MARKETS
BUREAUCRACIES
TRIBES

64. THE AGE OF MASS COLLABORATION
TRIBE HIERARCHY MARKET HETERARCHY
SOLIDARITY AUTHORITY COMPETITION CO-CREATION
TRIBE VESTED COLLECTIVE
SELF INTEREST
WELLBEING INTEREST GOOD
KINSHIP POLICIES CONTRACTS AGREEMENTS
SEGMENTS SILOS ATOMIZED SELF-ORGANIZED

65. CO-CREATED MEDIA
HIERARCHY HETERARCHY
SCHEDULED ON DEMAND
APPOINTMENT WHENEVER, WHEREVER
SIT BACK PARTICIPATIVE
MESSAGES EXPERIENCES
CONTENT WE THINK CONTENT YOU CO-CREATE
YOU’D LIKE WITH US
WE CONTROL & WE ALLOW YOU TO PLAY
COPYRIGHT IT WITH IT, PASS IT ON
ON PLATFORMS WE ON PLATFORMS YOU
OWN OWN 65

66. LAW OF
REQUISITE
VARIETY
www.wecreate. 66

67. ONE SIZE
FITS ALL,
HEGEMONY = DETERMINED
BY
AUTHORITY

68. NETWORKS
FORM
AROUND
MULTIPLICITY = AFFINITIES
AND SELF-
SOLVE
PROBLEMS

69. THE AGE OF MASS COMMUNICATION
PRE-MEDIA MASS MEDIA SOCIAL MEDIA
TALK FACE TO FACE PERSONAL BLOG COMMENTS ON BLOGS
PUBLISH / HOST PHONE CALL SOCIAL NETWORK PAGE
COMMENTS ON WEBSITES
TALK FACE TO FACE TALK TO SHOP WORKER WIDGETS VIRAL EMAILS
PHONE CALL CONSULT A PROFESSIONAL
VIDEO SHARING SITE AUCTION WEBSITES
TALK FACE TO FACE
CONSULT A PROFESSIONAL READERS LETTERS PHOTO SHARING SITE WISH LISTS
LETTERS LETTERS PHONE IN; TV / RADIO CHAT ROOMS RATINGS ON RETAIL SITES
PHONE IN; TV / RADIO SMS MESSAGE BOARDS REVIEWS ON RETAIL SITES
EMAIL SOCIAL BOOKMARKING
PRICE COMPARISON SITES
INSTANT MESSENGER CHAT ROOM SOCIAL SHOPPING SITES
AUTHORITIES PROFESSIONAL CITIZENS
DICTATE MEDIA DICTATE DICTATE

70. NOT ENOUGH
TIME, MONEY,
INTELLIGENCE
& ATTENTION
TO WORK
ALONE

71. TODAY, TO
ACHIEVE A GOAL
OF ANY SERIOUS
AMBITION, WE
NEED TO
COLLABORATE

72. BACTERIA CONVERSE IN A
COMPLEX CHEMICAL LANGUAGE, IF
THE THRONG IS SUFFICIENTLY
LARGE AND LIKE-MINDED — IF
THERE IS A QUORUM — THEY ACT.
TINY BACTERIAL CELLS CAN BAND
TOGETHER AND PERFORM THE
WORK OF GIANTS. THEY CAN
COMPOST AN ELEPHANT, FERTILIZE
AN OAK FOREST OR LIGHT UP THE
OCEANS IN THE EERIE TEAL GLOW
OF BIOLUMINESCENCE.
BACTERIA
COLLABORATE
BETTER THAN
www.wecreate.
HUMANS72

73. TAUGHT TO
COMPETE
www.wecreate. 73

74. CULT OF
INDIVIDUAL

75. REWARDED AS
SELVES

76. CELEBRATION
OF
OWNERSHIP

77. MYTH OF
SURVIVAL OF
THE FITTEST

78. ZERO SUM GAME
www.wecreate. 78

79. PATERNALISTIC
HANGOVER

80. ORGANISATIONS WEDDED
TO CURRENT SOLUTIONS

81. HOBBES
www.wecreate. 81

82. LUPUS EST HOMO HOMINI, NON HOMO
MAN IS A WOLF TO MAN, NOT A MAN
PLAUTUS

83. DOMINATION
www.wecreate.

84. DISSIPATION
www.wecreate.

85. DISINTEGRATION
www.wecreate.

86. WE HAVE
LONG
MEMORIES

88. TWITTER WAGER PROMPTS AIRLINE
TO LAY ON AN EXTRA FLIGHT
MUSIC FESTIVALGOERS MADE A BET
WITH KLM ON TWITTER TO
ORGANISE A DIRECT FLIGHT FROM
AMSTERDAM TO MIAMI ON 21
MARCH, 2011.
THE AIRLINE
SAID THEY'D DO SO IF THEY
RECEIVED 351 BOOKINGS.
IT TOOK JUST FIVE HOURS.

89. THE COLLABORATION
SPECTRUM
CO-OPERATION COLLABORATION CO-CREATION

91. THIS PROJECT ISN’T EVEN ABOUT THE MONEY. IT’S
ABOUT BUILDING SOMETHING BIGGER THAN PE.
THE POSSIBILITY OF SELLABAND IS FOR ALL
ARTISTS AROUND THE GLOBE, JUST LIKE YOU, TO
HAVE ACCESS TO DIRECT FUNDING FROM MUSIC
LOVERS. FREE FROM ANY CORPORATE INFLUENCE
ON ART. THIS WE BELIEVE IS A VERY IMPORTANT
THING.
PUBLIC ENEMY

92. 92

93. AT A TIME WHEN THE AUTO, BANKING, AND NEWSPAPER
INDUSTRIES, AMONG OTHERS, ARE FACING PROBLEMS TOO
COMPLEX FOR ANY ONE COMPANY TO SOLVE, HULU IS A
MODEL OF WHAT'S POSSIBLE WHEN RIVALS WORK
TOGETHER AND EMBRACE DISRUPTIVE TECHNOLOGY.
YOUTUBE, WITH 5.4 BILLION MONTHLY STREAMS, MAY STILL
DOMINATE IN OVERALL TRAFFIC, BUT FOR AN EXPERIENCE
THAT COMES CLOSEST TO THAT OF WATCHING TV, HULU "HAS
SET THE GOLD STANDARD.
FAST COMPANY, 2009

95. LET GO OF
OLD IDEAS &
BUSINESS AS
USUAL
www.wecreate. 95

96. YOUR BEHAVIOURS ARE INFLUENCED
BY OTHERS IN YOUR NETWORK FAR
MORE STRONGLY THAN YOU MIGHT
THINK, EVEN BY PEOPLE YOU’VE
NEVER MET. OBESITY MAY BE
INFLUENCED BY YOUR PEERS MORE
THAN BY YOUR PARENTS.
HARVARD MEDICAL SCHOOL, 2009
INNOVATION IS
NEVER A SOLO
PURSUIT

97. ANTS AREN’T SMART. ANT COLONIES
ARE.
STANFORD UNIVERSITY
INTELLIGENCE &
CREATIVITY
NEEDED ARE IN
THE CROWD
www.wecreate. 97

98. CHIMPS AND INFANTS BOTH INSTINCTIVELY HELP
ADULTS WITHOUT REWARD OR TRAINING.
FRANS DE WAAL & MICHAEL TOMASELLO
PEOPLE ARE
MOTIVATED
INTERNALLY
www.wecreate. 98

99. MANY DIFFERENT AND DIVERSE PEOPLE
CREATE BETTER IDEAS THAN THE SAME
NUMBER OF WORLD-CLASS - BUT SIMILAR -
INNOVATORS
DIVERSE TEAMS, TRUSTED
TO SELF-ORGANIZE

100. IN THE LONG HISTORY OF HUMANKIND (AND
ANIMAL KIND, TOO) THOSE WHO LEARNED TO
COLLABORATE AND IMPROVISE MOST EFFECTIVELY
HAVE PREVAILED.
CHARLES DARWIN

101. ROUSSEAU
www.wecreate. 101

102. LUPUS EST HOMO HOMINI, NON HOMO QUOM
QUALIS SIT NON NOVIT
MAN IS A WOLF TO MAN, NOT A MAN WHEN
HE HAS NOT YET FOUND HIMSELF
PLAUTUS

103. TO FOSTER
COLLABORATION, HAVE
TO BE COLLABORATIVE

104. SIGNIFICANT
INVESTMENT OF
ENERGY

105. COLLABORATION IQ
WITHOUT
COLLABORATION IQ
WITH
COLLABORATION IQ

106. COLLABORATION
FACTORS
10 10 10 10 10 10 10
0 0 0 0 0 0 0
POSSIBILITY RESPONSIVE RESILIENT COACHABLE
FOCUSED OPEN NETWORKED EMPATHIC

107. THE GIVE / GET
GREATEST CHALLENGES / OPPORTUNITIES:
WHAT’S AT STAKE:
THE GIVE:
THE GET:
OBSTACLES TO COLLABORATION:
DESIRED OUTCOMES:
SUCCESS MEASURES:

108. COLLABORATION
ARCHETYPES
UNIVERSAL UNDERLYING
FORMS ACROSS CULTURES
& NARRATIVE STRUCTURES
AND THEY HAVE SHADOWS
108

109. CHARISMA
THE ORCHESTRATOR
VISIONARY, WISE
CREATOR OF IDEAS AND INSPIRATION
GENERATES NEW CONTEXTS
LOOKS FOR NEW FUTURES
BALANCES TEAMS
THE TEENAGER
CHILDISH, PETULANT
LOOKS AFTER
THEMSELVES
REJECTS GROUP (BUT
WANTS THEIR
SUPPORT)

110. CREATIVITY
THE ARCHITECT:
TRANSFORMATIVE, CATALYTIC,
CURIOUS
SEES PROBLEMS AND SOLUTIONS
USES SUITE OF TOOLS TO SHIFT
THINGS
MAKES CHANGE WITH MINIMAL
EFFORT
THE SABOTEUR
PESSIMISTIC, SPIKY
USES TOOLS TO
TANK PROJECTS AND
DESTROY PEOPLE

111. CONNECTIVITY
THE PEACEMAKER
CALMING, EMPATHIC
SOLVES DISPUTES
CONNECTED TO OTHERS
UNDERSTANDS MOTIVATIONS
THE OPPORTUNIST
FLAKY, CALCULATING
FLITS BETWEEN
IDEAS AND PEOPLE
SWITCHES
ALLEGIANCES

112. COMMITMENT
THE CHAMPION
STRONG, COMMITTED
FIGHTS TEAM BATTLES
SAYS WHAT NEEDS TO BE SAID
ACTION-ORIENTED
THE TERRORIST
NEEDY, COWARDLY
ATTACKS WITHOUT VALUE
FEELS HARD DONE BY
DRAINS ENERGY AND MOODS

113. CLOSED OPEN
SMART / GOOD SMART / GOOD PEOPLE
PEOPLE WORK FOR US ARE EVERYWHERE
IMPACT = COLLECTIVE
IMPACT = OWNERSHIP CREATIVITY
BEST IDEAS WIN BEST LEVERAGE OF
IDEAS WINS
COMMAND / CONTROL
IS SAFEST COLLABORATION OPENS
UP OPPORTUNITIES

114. INGENUITY & INNOVATION OF
FREE ENTERPRISE

115. ‘IN IT TOGETHER’ SPIRIT OF
COLLECTIVISM

116. CREATIVE
Collective spirit of
COLLECTIVISM
socialism 116

117. DRIVEN BY, AND
DRIVING, SOCIAL
TECHNOLOGIES

118. EVERY COLLABORATION HELPS
YOU GROW.
BRIAN ENO
AND CAN BE THE MOST
EXHILARATING,
EXPANDING & LIFE
ENHANCING EXPERIENCE
POSSIBLE

119. THE FUTURE BELONGS TO
THOSE WHO
COLLABORATE
TOGETHER
EVERYTHING IS
POSSIBLE

121. March Next Accelerator
Leadership, innovation
& collaboration
training, coaching &
WECREATE.CC
toolkit
Transformational
travel
ULTIMATETRIP.TV
Book, blog,
downloads etc NICKJANKEL.COM