Workshop given at The Economist Innovation Summit 2011 on how to use open innovation to create disruptive innovation.

1. SHAPING THE FUTURE
TOGETHER
DISRUPTIVE INNOVATION THROUGH
OPEN INNOVATION
MARCH 2011
NICK JANKEL
WWW.WECREATE.CC

2. TOOLS, TOOLKITS & TRAINING
TO CO-CREATE A RADICALLY BETTER
WORLD

5. BOOSTING THE INNOVATION
CAPABILITIES
OF THE MOST DISADVANTAGED
SO THEY CAN SOLVE THEIR OWN
PROBLEMS TOGETHER

7. IN THE LONG HISTORY OF HUMANKIND
(AND ANIMAL KIND, TOO) THOSE WHO
LEARNED TO COLLABORATE AND
IMPROVISE MOST EFFECTIVELY HAVE
PREVAILED.
CHARLES DARWIN

8. THE OPEN INNOVATION
SPECTRUM
CLOSED COLLABORATION
CO-OPERATION CO-CREATION
CERTAINTY RISK
EXPERTS PEERS
CONTENT PLATFORMS
PROFIT WIN WIN WINS
COMPETITION COLLABORATION
RULES / REWARDS SELF-RELIANCE
IQ COLLABORATION IQ
CONVENTION POSSIBILITY

9. THE IMPACTFUL
LEVERAGE OF IDEAS
TOGETHER
WHERE BOTH RISKS
& REWARDS ARE
SHARED
9

10. INCREMENTAL

11. DISRUPTIVE

16. STATUS QUO
IS MAINTAINED
BY
OUTDATED
ASSUMPTIONS

17. THE DISRUPTIVE INNOVATION
TOOLKIT
THE SPACE
THE SYSTEM
THE SUBSTRATE

18. The Problem
Conventional
Explanation
Conventional
Mindset
Conventions &
Assumptions
18

19. The Proposition
Disruptive
Opportunity
Disruptive
Mindset
Disruptive Insights
& Truths

20. Disruption 1: The Space
The Problem
Disruptive
Proposition
Conventional
Explanation
Disruptive
Opportunity
Conventional
Mindset
Disruptive
Mindset
Conventions &
Assumptions
Disruptive Insights
© 2011 wecreate & Truths

21. Brand: Apple
Non-techies are not buying The Problem
or using computers as
much as they should. Disruptive
Proposition
Conventional
Explanation
Computers are not
designed for creativity
(and creative people
won’y buy them). Disruptive
Opportunity
Conventional
Mindset
Productivity is key
reason for existence.
This is the essence of
modern man.
Disruptive
Mindset
Conventions &
The universe is a Assumptions
mechanism. We
are cogs in that Disruptive Insights
machine. & Truths

24. Brand: Apple
Non-techies are not buying The Problem
or using computers as Think different with a Mac.
much as they could. Disruptive
Proposition
Conventional
Explanation
Computers are not
Computers can be a force
designed for creativity
for creative thinking &
(and creative people
creative professionals.
wouldn’t buy them). Disruptive
Opportunity
Conventional
Mindset
Productivity is key
We are here to
reason for existence.
express ourselves
This is the essence of
not to produce stuff.
modern man.
Disruptive
Mindset
The universe is a Conventions & The universe is an
Assumptions
mechanism. We evolving, creative
are cogs in that network - so we
Disruptive Insights
machine. are all creative.
& Truths

25. A GREATER SHARE OF THE
FUTURE...

27. Brand: Grameen & Danone
Children in rural areas are The Problem
not getting enough
ShoktiDoi the power yoghurt
nutrients. Industry can’t Disruptive (at 7 cents per unit).
access them. Proposition
Conventional Micro-breweries in
There are not sufficient Explanation
resources for high- local areas removing
nutrient foods to be need for refrigeration,
available. The cost of providing local jobs
such foods are ($17 / month) and new
Disruptive
prohibitive for most. markets for Danone.
Opportunity
Conventional Leverage local
Only way to solve Mindset
problem is to give food produce (goats and
aid. Industry must cows) and local sales
maintain its vertical channels (unemployed
business model to women) with the
create value (which technology and
raises costs). Disruptive quality standards of
Mindset Danone.
Poor have no value. Conventions & A fusion of local
We make money Assumptions value and
through hierarchy multinational
and a zero sum game. Disruptive Insights intelligence can be
& Truths a win win win.

29. www.wecreate 29

30. HIERARCHIES
MAINTAIN THE
STATUS QUO
www.wecreate

31. FIX OUR
MENTAL
MODELS

32. ENSURE
PEOPLE THINK
THE SAME

33. HIERARCHIES ARE
BEING DISSOLVED
IN A
GLOBALISED
PARTICIPATORY
www.wecreate 33

34. AND ABOVE ALL NETWORKED
SOCIETY

35. ONE SIZE
INNOVATION FITS ALL,
IN HIERARCHIES = DETERMINED
BY THE
AUTHORITY

36. COLLABORATIONS
THE FORM AROUND
POTENTIAL AFFINITIES
FOR OPEN
INNOVATION = AND DISRUPT
THE STATUS QUO
WITH A WIN WIN
WIN

39. IF YOU DOUBT
WHAT
CO-CREATION
CAN DO...

40. TOGETHER EVERYTHING
IS POSSIBLE

41. wecreate.cc