1. Ericsson Internal | 2015-10-31 | Page 1
Evolution of Communication
Nick Naumovich
“Internet of Things”
50 Billion Devices enabled by 5 Billion People
connected to 1 Billion Places

2. Ericsson Internal | 2015-10-31 | Page 2
“Simple can be harder than complex: You
have to work hard to get your thinking clean to
make it simple. But it’s worth it in the end
because once you get there, you can move
mountains.”
– Steve Jobs “

3. Ericsson Internal | 2015-10-31 | Page 3
Evolution of Communication
“You can’t connect the dots looking forward; you can
only connect them looking backwards.” -Steve Jobs

4. Ericsson Internal | 2015-10-31 | Page 4
Evolution of Communication
People to People
Person People
Place
Person
Place
People
Place

5. Ericsson Internal | 2015-10-31 | Page 5
Evolution of Communication
People Connected Place
Person People
Fixed Line
Person
Fixed Line
Place
Place
Fixed Line
Switching
Center
Place Place Place PlacePlace Place
1 Billion
places
PLACES

6. Ericsson Internal | 2015-10-31 | Page 6
Evolution of Communication
Places connecting people
Person People
Subscriber
Phone #
Phone #
Location
Mobile
Servers
Place Place Place PlacePlace Place
PLACES
PEOPLE
5 Billion
People
Subscriber

7. Ericsson Internal | 2015-10-31 | Page 7
IOT & Smart City
Enabling The Digital Citizen
DeviceConnectivityPlatform
ServiceCompEngine
Digital
Services
Physical
Devices
&
Sensors
IOT Billing & Settlement Backbone
Building ResidentRetail Public
Transit
Connected
City
BuildingVenue FactoryCitizens
Virtual
Identity
User
Identity
Virtual
Address
Residential
Gateway
Device
Network
Application
Personalizing the User Experience

8. Ericsson Internal | 2015-10-31 | Page 8
“The user experience now entails four things: the hardware, the
operating system, the applications, and the Net. We want to do
all four uniquely well for our customers.”
– Steve Jobs Source: Fortune
User Digital IDApplications
Operating
System
Hardware Network
Product Centric
Customer Centric