Research firm IDC predicts that 1.2 billion workers will be using mobile enterprise tools by 2011, representing roughly a third of the total global workforce. This workforce includes knowledge workers, office professionals and field mobile workers, with varying degree of mobility needs. Mobility has the potential to raise productivity, accessibility and visibility.
However, selecting and deploying a mobile solution is complex and challenging. In this webinar, Nick Parmar, Mobility Expert at Infostretch, will specifically address the top challenges faced by companies as they go mobile and discuss some success stories. This webinar will cover the following mobility challenges:
-Selecting the right platform – iPhone, iPad, Android, Blackberry or Windows mobile?
- Integration with other enterprise applications – CMS, ERP, Email
- Choosing a vendor- What to look for?
- Native Mobile App Vs Mobile Web
- Security and privacy – How does the app address different roles?
- Mobile app development best practices
- Testing, certification, porting and localization
- Mobile Analytics - Understanding your customers better
- Examples of mobile Apps for different industry verticals
Here is the agenda for today’s presentation
To start with I will give an overview of the mobile web – more from enterprise perspective. I will be talking about how enterprises are looking at the mobile channel, what are the possible strategic solutions available and briefly talk about WHY mobile web is the RIGHT way for enterprise companies
Following to that I will focus my discussion on mobile web testing – Here I will be talking about what should be the testing strategy and discuss on the benefits / limitation of those options. I will also share some the tools and technologies that would allow you to implement the automation strategy to achieve the maximum benefits.
After that I will show a demo video of the sample implementation – where you can see the results and give you an idea of how this can be effectively implemented in your work environment
I will conclude the presentation with giving my thoughts on the enterprise mobile – where we are today, what are some of the hurdles and in future what kind of role the mobile will play in the enterprise sector
Infostretch is HQed in Silicon Valley, Santa Clara.
We have been in the business from 2004 and have been expanding from that time.
Now we have offices in New York, Seattle and an offshore center in India.
We have worked with 90 clients and worked on various projects with more than 140 projects. Our clients are from all across the globe and range from startup to enterprise level customers.
We have quite a few enterprise customers working on mobile strategy.
Currently our size of the company is 220 engineers with expertise on Finance, Retail, Healthcare, Telecom.
We actively participate in community blogs, share our experience on test automation area. You can also visit our blog blog.infostretch.com to learn from infostretch team experts
On the infrastructure side, we have an extensive platform lab that would allow us to perform the necessary compatibility tests of various browser / OS configurations. We use the in-house lab extensively for the performance testing need of our clients
We also have an exhaustive collection of the mobile devices that would allow us to meet the demand from our customers. We have currently 2000+ devices in our lab – different network carriers across the globe, various devices from OEMs and devices with various software / firmware combination.
The devices we make it available for customers via remote testing capabilities as well as physical devices to perform some the usability or look and feel testing and we also ISO 9000-2001 certified.
Here are some of our partners who are the leaders in the testing field. As you can see we have partnership with HP, IBM and Microfocus on the test automation area, Mob4hire, perfecto and mobile complete allows us to extend our service to our clients on the remote testing of the mobile device.
92 Countries - Based on the recent Admob Metrics report, there were 92 countries with more than 10 million – that increment is from 27 countries in 2008.
1.9 Billion – According to the global internet usage report, the total number of internet users today worldwide
3.4 Billion – The number of the mobile phone subscribers today across the globe – that number to increase to 4.5 by the year 2012
31% - Out of 308 million US population, 31% of the users are using smartphones. As per the CTIA 2009 Annual report (http://www.ctia.org/media/industry_info/index.cfm/AID/10323), wireless penetration is at 91% in US alone
5 Years – In the next 5 years, the mobile internet users will surpass the desktop internet users based on a report from Morgan stanely. (http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet)
Though these numbers are very interesting …
http://internetworldstats.com/stats.htm
Selecting and deploying a mobile solution is complex and brings many challenges and considerations. These include scalability, integration, device selection, wireless communications, mobile security, working environments, 'buy-in' from the users and so the list goes on.
With knowing that mobile internet and mobile web is going to accelerate the coming times,
I want to share what and how enterprises are looking at mobile today:
[click]
And it is just another channel / door to reach and continue providing the valuable services.
[click]
Mobile web from the enterprise perspective is more about continue building the branding and develop / extend the relationship with the existing customers. With the mobile phones are going to be always in their hand, facilitating the customers to some of the basic tasks sitting in their couch, can become a marketing tool to attract new customers.
for example, when Chase bank introduced check deposit via the mobile device – it is talk of the town. It is a big thing from the convenience perspective.
But remember – for now – Enterprises are not looking at the mobile channel as one of the revenue generating … They are looking at creating a stickiness with the customers.
At the same time enterprises look at this channel, with enough caution, as a way of cross-selling some of the additional services.
[click]
Some of the industries, I see, will have the potential to adapt the mobile web are
Finance – especially banking – Experts predict that 41.5 billion financial transactions will be processed via mobile phones by the end of next year
Insurance companies
Travel Industry (from hotel booking, travel agencies, to airlines
ERP / CRM companies (SAP has initiated a big push in mobile technologies to have some the workflows available via mobile devices)
Here are some of the use cases
[click]
Banking – Consolidated account overview, Bill Payments , Getting notifications on CD term expiration, low balance, Account transfer and Statement View are some of the use cases
[click]
Insurance – Managing Claims / Quotes along with policy renewals are some of the use cases that I can see to start with
[click]
ERP / CRM – Approval Process / Order Processing. Sales Force Automation and Field Force Automation are two other key scenarios
Apart from these I see Healthcare has lot of potential..
With knowing that mobile internet and mobile web is going to accelerate the coming times,
I want to share what and how enterprises are looking at mobile today:
[click]
And it is just another channel / door to reach and continue providing the valuable services.
[click]
Mobile web from the enterprise perspective is more about continue building the branding and develop / extend the relationship with the existing customers. With the mobile phones are going to be always in their hand, facilitating the customers to some of the basic tasks sitting in their couch, can become a marketing tool to attract new customers.
for example, when Chase bank introduced check deposit via the mobile device – it is talk of the town. It is a big thing from the convenience perspective.
But remember – for now – Enterprises are not looking at the mobile channel as one of the revenue generating … They are looking at creating a stickiness with the customers.
At the same time enterprises look at this channel, with enough caution, as a way of cross-selling some of the additional services.
[click]
Some of the industries, I see, will have the potential to adapt the mobile web are
Finance – especially banking – Experts predict that 41.5 billion financial transactions will be processed via mobile phones by the end of next year
Insurance companies
Travel Industry (from hotel booking, travel agencies, to airlines
ERP / CRM companies (SAP has initiated a big push in mobile technologies to have some the workflows available via mobile devices)
Here are some of the use cases
[click]
Banking – Consolidated account overview, Bill Payments , Getting notifications on CD term expiration, low balance, Account transfer and Statement View are some of the use cases
[click]
Insurance – Managing Claims / Quotes along with policy renewals are some of the use cases that I can see to start with
[click]
ERP / CRM – Approval Process / Order Processing. Sales Force Automation and Field Force Automation are two other key scenarios
Apart from these I see Healthcare has lot of potential..
Agile life cycle;
Writing Native Applications ..
Lets see what is that the enterprises have to do reach to their customers
[click]
Write one application for iOS – Apple devices [click]
And one for Android .. Because these two are very popular devices [click]
But you have to build one for blackberry – majority of the enterprise customers are with blackberry for years [click]
That’s not enough – you have to build one for Windows Mobile [click] and one for Symbian because the goal of the enterprise management is to reach to the all type of customers not limiting to specific technologies that they use [click]
So you have to keep writing for each platform / app store that comes up
Challenges
No UI Consistency
No Interoperability
No Control on Release Process
The other option is to write a mobile version of the apps
That means all you have to do is writing a new presentation layer with the already existing business implementation ..
Avoid the cost overhead in building multiple version of the applications and maintenance and support of the same applications on various platforms
Implementing the mobile web based solutions will also help in pushing the features more faster to the communities and quickly fix the production issues