A sample package bid.

1. CONTENT MARKETING PACKAGE:
SCOPE & PROPOSAL
PREPARED FOR: PREPARED BY:
HEFTY MEDIA GROUP

2. OVERVIEW & POTENTIAL:
Every day, people search on Google for the Universal Laws.
Take, for example, this monthly search volume for three relevant keywords:
By injecting into the search rankings for these keywords, there is ample
opportunity to drive online users searching for content on Universal Law to the company’s website,
email list, and, ultimately, client roster.
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Keveney Evanne,

3. Hefty Media Group proposes partnering with to design and deliver content marketing
assets over a 90-day period that help fulfill this ideal customer journey.
These content components include:
An “Ultimate Guide” of eleven SEO-optimized 1,000-word blog posts and a 500-word introductory
post, designed to stand the test of time and forever live on ’s website.
Twelve 60-90 second explainer videos to embed within their respective posts and encourage time-on-
website.
A professionally-designed lead magnet congruent to blog content that functions as a content upgrade
for all posts and encourages email list signups.
A five-email nurture sequence integrated into your ConvertKit workflow that guides new subscribers
toward .
Sales page design and execution for , including copywriting and integration for the
client’s
entry-level program (built in LeadPages).
Four 30-minute touch-base calls, at a frequency of one per month, to review and approve copy and
update on progress. These calls are held via Zoom and recordings will be provided.
Three 30-minute informational interviews with clients or subscribers of to help
define voice and language of target audience. These calls are held via Zoom and recordings will be provided.
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4. RESPONSIBILITIES:
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Hefty Media Group
Scheduling of calls with to understand brand voice
Keyword research and target keyword recommendations for all blog posts
Writing and editing of all blog posts
Writing, editing, and design of lead magnet
Writing, editing, and ConvertKit integration of email nurture sequence
Writing, editing, and design of sales page
All scripts for explainer videos
Location booking, equipment, and logistics for videoshoot
Access to select clients or list subscribers for informational interviews and copy research
Review and approval of all written assets produced
Availability and attendance at video shoot
Purchase of LeadPages account

5. PROCESS:
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Phase 1: Research Phase
Projected timeline: 10 business days
Hefty Media Group will work to define (1) target keywords for content campaign and (2) language and voice
considerations for all copy. Informational interviews are conducted during this phase.
A review of keyword research and recommended next steps will then be presented to via
Zoom before moving on.
Phase 2: Asset Creation Phase
Projected timeline: 6-8 weeks
Hefty Media Group will write and edit approximately 20,000 words of content for . This includes
all blog posts, proposed sales page copy, scripts for explainer videos, and proposed email nurture sequence copy.
Hefty Media Group will also oversee and execute a video shoot to produce explainer videos. Asset creation timeline
includes editing of videos.
Bimonthly updates are provided, and delivery of all content for feedback and review is presented for approval before
moving forward.
Phase 3: Approval and Integration Phase
Projected timeline: 10-15 business days
Final edits to copy are implemented. Sales page is designed and presented for approval. All integrations with
ConvertKit and LeadPages are completed and tested prior to going live. Video “teasers” of explainer videos in square
format are delivered for social media use to drive awareness.

6. TIMELINE:
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Phase 1: Research Phase
Projected timeline: 10 business days
Week 1: Informational interviews are scheduled. Keyword research is done.
Week 2: Summarize keyword research and recommendations. Deliver completed informational interviews
and analysis for approval.
Phase 2: Asset Creation Phase
Projected timeline: 6-8 weeks
Week 1: Scripts for video shoot created and approved. Video shoot scheduled.
Week 2: First three blogs are written and presented for approval.
Week 3: Second three blogs are written and presented for approval.
Week 4: Deadline to complete video shoot.
Week 5: Third three blogs are written and presented for approval. Lead magnet copy presented for approval.
Week 6: Final three blogs are presented for approval.
Week 7: Draft of nurture sequence presented for approval. Final blogs are delivered. Completed edited
videos are delivered for approval.
Week 8: Draft of sales page copy presented for approval.
Phase 3: Approval and Integration Phase
Projected timeline: 10-15 business days
Weeks 1 and 2: Sales page is designed in LeadPages and presented for approval. Blogs are uploaded into
WordPress and optimized for SEO. Videos are uploaded to YouTube and embedded into posts. Email
sequence integrated into ConvertKit. Call to action buttons in blog posts integrated with ConvertKit.
LeadPages integrated with WordPress.
Week 3: Contingency period for project completion.

7. EXAMPLE PROBLEM AREAS
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1
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3Website lacks lead magnet
to encourage list growth,
skipping a stage
(consideration) in the
marketing funnel. Social media content has
short lifespan and is not
optimized to direct traffic.
Entry-level program has no
sales page or framing to
help overcome objections.

8. ACCEPTANCE:
Hefty Media Group is available beginning August 15th, 2019 to fulfill on this three-phase, 90-day content marketing
proposal, which includes
Bid: One payment of $8,600 (A $1,000 savings), or four monthly payments of $2,400.
To get started, please reach out to Nick: nick@nickwolny.com.
An “Ultimate Guide” of eleven SEO-optimized 1,000-word blog posts and a 500-word introductory post
Twelve 60-90 second explainer videos
A professionally-designed lead magnet
A five-email nurture sequence
Sales page design and execution for
Four 30-minute touch-base calls
Three 30-minute informational interviews
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