Self-publishing content such as ebooks and apps is increasing due to advances in mobile technology and distribution platforms. To be successful, self-published content needs to be relevant, compelling, correctly priced, and optimized for mobile devices. It also requires certain basic skills such as HTML editing for ebooks or programming for apps. Partnering with a content manager can help authors transform their work into a format suitable for mobile while meeting standards for quality, usability, and data handling.

1. Self
Publishing
is
happening
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2. Self Publishing
is happening
Relevant/Interesting/Marketable
Compelling content
Correctly priced
Ready for mobile

3. Relevant/
Interesting/
Marketable
Exciting design and layout
Interactive/engaging media
universal appeal
Sellable

4. Compelling content
Copy edited
Crisp artwork/audio/video
All assets are cleared for use
Credits/citations/acknowledgements

5. Correctly priced
The world is your oyster
Determine pricing sweet spot
Set a target number of unit sales
Use social media to market agressively

6. USD10.00 Ebook
USD10.00 App
USD10.00 X 100=1000
( 100 persons can afford your book/app, and probably
because they need your content/ found it interesting)
USD1.00 X 1000=1000
( More people have read your book/accessed your app,
more people who probably appreciate what you did.)

7. Ebook
You need to learn basic
HTML editing for e-pub.
You need to learn basic
layout applications for PDF.
(minimum requirement)
Animation skills
Video editing skills
Graphic Design skills
Programming skills
(for best results)

8. Apps (minimum requirement)
You need to learn object
oriented programming for
native apps. (Java, Objective C,etc.)
You need to learn HTML5
and CSS3 for Web apps.
Combine both for Hybrid
apps.
Animation skills
Video editing skills
Graphic Design skills
Programming skills
(for best results)

9. Big players you can publish to.

10. market
agressively

11. Ready for mobile
Smartphone/Tablet market
iOS/Android/Windows native apps
HTML 5/ Web apps
Hybrid apps
PDF/Epub Standards
Offline/Online access

12. Self
Publishing
is
happening
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13. Additional resources:

14. PRIMARY DRIVERS:
Cloud Mobile Content

15. PRE-PRODUCTION
Discuss new Medium
requirements to Author
Manage critical
TIMELINE/ resources and
MILESTONES timelines
PROJECT
AUTHOR CONTENT MOBILE DEV TEAM USE CASE STUDIES
MANAGER MANAGEMENT
Transform content to
codes to fit new
SOURCE CODE medium
AND DEBUGGING MOBILE
DEVELOPER
Prepare appropriate
Discuss key facets of
the manuscript with
MOCKUPS look and feel of the
developer. INTERACTIVE App and utilise human
design elements.
Review existing Prepare content and ELEMENTS
Manuscript Use case scenarios STORYBOARDS INTERFACE
Prepare DESIGNER
Prepare production
Inventory of list. Determine common
Resources QUALITY development pitfalls
GUIDELINES and encourage
QUALITY ASSURANCE
introduce new media to enhance the
experience
AN ARBITRARY CONTENT MANAGER ASSISTS
CASE 1 BOTH THE AUTHOR AND THE MOBILE DEV
TEAM IN DETERMINING CONTENT
TRANSFORMATION.
Workflow for Mobile Development

16. The success of mounting anything on a mobile platform will be
determined by a number of factors namely:
1. Ensuring content you need is what you have.
2. It’s lightweight and accessible anywhere, anytime.
3. Are not watered down versions of existing content, but
rather, smarter versions of it.
4. Can have both offline and online experience built in to it.
5. Puts a high premium to usability and user experience.
7. Has excellent Data handling capabilities.