2. Popular Sport Networks on Social
Media
Twitter
TSN
Canada’s sports network; most of their sports social
media is aimed at the NHL, along with the CFL
NBC Sports
Along with their top (@nbc_sports) sports twitter, NBC
is an up and coming sports network that also provides
specific pages for the NBA and NHL
ESPN
ESPN has several twitter accounts; each are made to
satisfy each specific sporting need for fans, by far the
leader
3. ESPN and Social Media
When social media first became popular,
ESPN was said to be falling behind
In recent years, ESPN has became the leader
of sports and social media
ESPN provides twitter accounts for sports fans of
all kinds from covering certain sports
(@ESPN_NHL), even going as deep in certain
sports covering certain divisions (@afc_east)
Along with certain sports coverage, ESPN shows
have their own twitter and facebook accounts
dedicated to their individual shows
4. How do they do it?
With so many twitter accounts running out of
ESPN, how do they do it?
Since expanding its reach in social media,
ESPN created a whole department dedicated
to conducting its social media
Shows that connect to twitter for questions to be
used on the shows are run out of here
Certain ESPN accounts, such as the (@afc_east)
account, are run by individuals who run blog’s
dedicated to the trending topic
5.
6. Professional Individual Twitters
An example of a “Professional” Twitter is used
by ESPN
(@espn_afceast) is run by writer James
Walker
Walker reports news on the AFC East of the
National Football League for ESPN
His blog on ESPN.com is directly connected to
twitter which can be followed by tweeters
Other writers also follow suit connecting their
twitter and facebook accounts to recent stories
they have published
7. Sports Teams
Individual sports team
also run their own
“Official” twitter and
facebook pages such as
(@Sabresdotcom) and
(@buffalobills)
These sites are also run
out of the teams media
department who decides
what goes up on a teams
site
The latest new from a team
will be posts along with
play by play updates at
times, usually scoring plays
8. Individual Players
Individual Players use
social media to connect
with fans more
Though the idea is
meant to mean well,
several players have
been fined or penalized
in different sports for
being provocative and
not representing a
team or league in a
positive light
