5. CONSUMER
habits
Want to share, show off with their
friends on social platforms
Chinese seek for unique brand experiences
that will help them define their identity and
belongings to social groups
Strong willingness to
interact with brands
instantaneously
Always want to keep it simple,
instantaneous and fun
Different
8. WeChat
Most powerful
social media tool
for your brand in
2015
468 million users
at the end of Q3
2014
Everything is possible
on WeChat, chat, play,
shop, get advice,
locate yourself…
9. Adjust your WeChat official page design and parameters as you wish
Build your own website linked to WeChat where you will be able
to organise online activities : games, promotions, competitions,
surveys, one-on-one coaching…
Create & manage your own content on your WeChat official account
Build your own store on WeChat, use WeChat e-commerce services
10. Weibo
Build your
unique
homepage brand
on Weibo
Most powerful
microblog platform
in China – microblog
is the translation of
Weibo 微博 in
Chinese
More than 400
million users in
2015
12. Largest C2C platform
800 M users in 2014
Daily turnover : 120 M RMB
Largest B2C platform
> 100 K premium brands
11-11 festival in 2014 : 50 billion yuan sales rev.
Online supermarket
90 M. users in 2014
Delivery in SH < 2 hours , in 8 other cities < 1 day
Online supermarket
96.6 M users in 2014
Yihaodian’s main competitor
Domestic appliance market
Local + imported quality products
1400 stores, 94 distribution centres, 4000 service outlets
15. WE ARE...
A HUMAN SIZE AGENCY
FULLY DEDICATED TO OUR CLIENTS IN THE RETAIL, LUXURY, F&B SECTORS
CREATIVE SOCIAL MEDIA MARKETERS
WHO LISTEN, UNDERSTAND AND DIFFUSE THE STORY OF YOUR BRAND AMONG YOUR CHINESE AUDIENCE
CHINESE, EUROPEAN BUSINESSMEN
WHO WANT TO MAKE BRIDGES BETWEEN OUR TWO CONTINENTS AND EXPAND YOUR BUSINESS IN CHINA
18. COMPANY
PROFILE
Chinese B to C e-commerce platform set up in 2008 by Gang Yu (于刚博士) and Junling Liu
Walmart biggest shareholder in 2015
Over 10 000 employees in China
More than 15 billion sales turnover in 2013
More than 350 000 diferent products sold on Yihaodian
19. CHALLENGE
Strengthen Yihaodian’s presence in a highly competitive e-commerce market
in China and improve interaction with Yihaodian’s target audience during the
nationwide famous Single’s day festival – 双十一 through an eye-catching
activity
20. SOLUTION
‘Strip it off !’ Find your partner with Yihaodian !
Mobile website production
Connect to Yihaodian special Single Day’s WeChat game platform, enter the
name of your secret lover, and share it on WeChat moments. Once your secret
lover clicks on the link you shared, both of you win cheeky prizes…
21. RESULTS
Good coordination with offline ongoing activities aimed at redirecting
people to both Yihaodian’s website and its official WeChat account
Efficient advertising in public spaces back-up&
22.
23. COMPANY
PROFILE
Founded in 1930 in Kentucky
World’s second largest restaurant
chain after Mcdonald’s
In China since 1987
First westerner fast-food company in
terms of sales volume
Adapted menus to local market
25. SOLUTIONSOLUTION
Let Chinese imagine and organize their
New Year dream parties on a tailor-made
HTML 5 WeChat platform
People who recruited most guests for
their special party on WeChat had the
chance to live their dream in KFC
restaurants in 4 cities : Shanghai, Beijing,
Guangzhou, Shenzhen + win additional
prizes. Famous stars were also invited to
the parties
Partnership with famous TV channel
Shanghai Xingshang (上海星尚频道) to
promote the event
29. COMPANY
PROFILE
350 years history
Top 100 industrial groups worldwide
190 000 employees in 64 countries
12 research centers
EXPERTISE
Innovative materials such as flat glass
Construction materials
Jars and glass bottles packaging
Building materials distribution
30. CHALLENGE
In a context of the 350 years anniversary of Saint-Gobain, the French at-the-
cutting-edge-of-innovation glass-making company decided to significantly raise
its awareness among its target audience in China through social media.
31. SOLUTION
Create a snowball effect through
an internal campaign among
Saint-Gobain community
(employees, clients, providers)
Increase awareness with an
external campaign among
Saint-Gobain’s target audience
HIGH VALUE CONTENT
3D animation production of
7 videos featuring Saint-
Gobain super hero
ONE-SHOT CAMPAIGN
One-month campaign on
WeChat featuring Saint-
Gobain super hero, created
for the anniversary
+ Weibo, Youku, Tencent Video
INTERACTIVITY
WeChat game related to the
7 videos
VALUABLE INCENTIVE
A luxury trip to Paris + 10
invitations to a state-of-the
art ceremony in Shanghai
with Saint-Gobain worldwide
CEO, Monsieur Pierre de
Chalendard
36. COMPANY
PROFILE
Founded in 2012 in Tuscany, Italy
Cosmetics brand which produces
high quality skin care and body
care products
Growing sales in the Chinese market
with significant sales peak during
Chinese New Year and Single’s day
festival
38. SOLUTION
Taobao 淘宝 Lo Stile di Vita store opening and daily maintenance
Carefully planned online activities on Chinese e-commerce platforms especially during
Chinese New Year and Chinese Single’s day
WeChat and Weibo accounts setting up and responsive community management on
social platforms
39. Lo Stile di Vita’s Chinese New Year activity on Taobao
Tao Bao Lo Stile di Vita special store
SOLUTION
42. Uncle Advertising is a full service agency providing creative advertising solutions, digital
marketing and social connectivity strategies. We provide creative solutions which build
brands and businesses in China. We help brands listen, understand and engage in
conversations in Chinese social media: Weibo and WeChat.
For more information, please visit our Linkedin company page Uncle Advertising (Scan
our QR code), follow us on Twitter @ShanghaiUncleAd or drop us an email at
nicolas.dijols@uncle-ad.com
