Woozworld - Digital brand engagement Platform

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CONFIDENTIAL. © COPYRIGHT 2015 WOOZWORLD INC. ALL RIGHTS RESERVED. WOOZWORLD™ AND ITS LOGO ARE TRADEMARKS OF WOOZWORLD INC. ALL
OTHER TRADEMARKS AND COPYRIGHTS ARE PROPERTY OF THEIR RESPECTIVE OWNERS.
WOOZWORLD PLATFORM
THE NEXT GENERATION VIRTUAL WORLD

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Woozworld is a Social Platform for tweens (8 to 14 years old) in which users design their own
avatars and virtual spaces, socialize and entertain with other users through creative and
engaging quests and contests proposed every weeks. Woozworld allows its member to play, chat,
follow friends in a safe and heavily secured and moderated environment. Users can build
virtual businesses, attend live events and organize activities in a limitless universe.
WOOZWORLD
THE NEXT GENERATION VIRTUAL WORLD
Woozworld is fully cross-platform and is available for desktop with a standard Internet browser
and for Apple and Android mobile devices mobiles via Apple Store and Google Play Store.

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WOOZWORLD
GAME FEATURES
Start a Business
Explore Millions of
Custom Designed and
User-Generated Unitz
Design your Own Unitz
Dress & Personalize
your Woozen
Meet & Chat with
Millions of Woozens
Have Fun at Live Events
With the Woozband
Check Out Daily
Themed Activities
Create your Own
Games to Play with your
Friends
Vote for your Friends
Woozworld creates the opportunity for tweens to socialize and create unique environments in a
COPPA compliant environment.
Current Languages Offered
English PortugueseFrench

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Each member of Woozworld has its own avatar (woozen) and
virtual spaces to customise with the help of thousands of virtual
items available in the Virtual Boutiques of Woozworld or by
trading with other woozens.
WOOZWORLD
AVATAR CUSTOMIZATION

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WOOZWORLD
UNITZ & SCENES

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WOOZWORLD
UNITZ & SCENES

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WOOZWORLD
UNITZ & SCENES

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WOOZIN PROFILE PAGES
The WoozIn is a Social Network heavily
integrated within the Woozworld
platforms.
As the pulse of Woozworld, users are
able to post and like status updates,
write on friend’s profile pages, create
albums and share pictures from the
platform.
The WoozIn is key for engagement in
Woozworld. Users post on the brands’
walls and treat them like other friends,
building a direct relationship
between consumers and brands.
THE SOCIAL NETWORK

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MONETISATION MODEL
• Woozworld is free to join. Players can enhance their experience by purchasing virtual goods
and upgrading to a VIP membership from the Woozworld Online Store, AppStore or PlayStore.
Non VIP users are also monetized with display and reward advertising.
• Woozworld monetize its users through weekly engagement campaigns that encourage user to
purchase virtual goods and currency.
• Woozworld also offers advertising and licensing campaigns to business partners and ensure that
the communities are engaged with their brands to drive traffic and sales.
Virtual Currency and Virtual Goods and Premium Membership Display & Video Advertising

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DEMOGRAPHICS AND KEY METRICS
Demographic
Monthly KPIs
30 $ ARPPU
22M
ACTIVE USERS
(MAU)
REGISTERED USERS26M 400K
ACTIVE USERS
MOBILE APP
DOWNLOADS1.4M
45%
19%
23%
13%
41%
10%
49%
BOYSGIRLS
69% 31%
AVERAGE SESSION
DURATION
36
MINUTES
4VISITES/
WEEK.
ENGAGEMENT RATE
$22175k ACTIVE ENGAGED
USERS
30M ADVERTISING
IMPRESSIONS

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WOOZWORLD FOR BRANDS
A SOLUTION TO REACH AND ENGAGE TWEENS

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By creating an interactive and dynamic environment, Woozworld allows organizations to connect
with Tweens by capturing user attention facilitating direct communication, interaction and
engagement with innovative customized integrated campaigns:
− Virtual Branded Worlds
Woozworld Platform which allows us to create branded environments of all sorts in a
very short time (see examples in the following pages).
− Brand engagement
Woozworld Campaign concept, branded components and activities to engage users.
− In-World Visibility
Solutions to maximize exposure of the brand and drive traffic to specific branded
virtual spaces and activities in the world
− Display Advertising
Display advertising opportunity to support a brand visibility
− Insights & Analytics
Capabilities and benefits of Woozworld analytic platform
WOOZWORLD COMMUNITY
A MARKETING ENVIRONMENT FOR BRANDS

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ENGAGEMENT STRATEGIES
Engagement campaigns are organised in 3 parts to engage the user within a
positive environment.
1. Awareness of the brand
With the introduction of the brand, traffic is driven to the virtual environment
with quests, pop-up messages and the help of the branded characters. Users
are able to see what the latest news is, see videos and visit external
websites.
1. Engage into the brand
The campaigns are designed to have users live and breathe within a brand.
From following quests to get them through an environment to writing/design
competitions.
2. Dedication of the brand
Presenting virtual goods for sales and more dedicated competitions prove
loyalty and commitment to the brand.
BRANDED CAMPAIGNS

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CONFIDENTIAL. © COPYRIGHT 2015 WOOZWORLD INC. ALL RIGHTS RESERVED. WOOZWORLD™ AND ITS LOGO ARE TRADEMARKS OF
WOOZWORLD INC. ALL OTHER TRADEMARKS AND COPYRIGHTS ARE PROPERTY OF THEIR RESPECTIVE OWNERS.
Characters bring the brand to life. Users
engage with a character like a friend and
treat that character like a celebrity.
AVATARS
BRING THE BRAND TO LIFE
A very large variety of
characters have been
recreated and animated in
Woozworld
These characters would also have a
presence in the WoozIN social network
where personality and likeness would
attract a user base and fame.

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ENGAGING THE USER DIRECTLY INTO THE WORLD
VIRTUAL SPACE
Example of a virtual space. The illustrators specialize in re-creating a brand
within the Woozworld environment so the users feel part of the brand.

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VIRTUAL SPACE
DRIVING TRAFFIC TO PHYSICAL BRAND
Each poster opens (on
click) a new window to the
respected doll’s e-
commerce website
On click, opens up a
YouTube video that plays
directly into Woozworld
On click, opens a new
window to retailer website
(link customizable to
Mattel)
With users engaging within the virtual space, awareness and traffic
will be driven to the furniture that contains external content

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VIRTUAL SPACE
DRIVING TRAFFIC TO PHYSICAL BRAND

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Virtual goods are a way to encourage the user to engage
within the campaign.
Virtual good concepts:
● Symbols that turn the user into a character or change
an outfit
● Clothing that’s inspired by brand characters
● Furniture inspired by brands
Virtual goods can be given as rewards for participation
and/ or sold as an incremental licensing and merchandising
revenue within Woozworld virtual shops
VIRTUAL GOODS
ENCOURAGES ENGAGEMENT; LONG TERM AD PLACEMENT
Virtual goods are a long-term
advertising for brands. They exist
long after the brand is gone,
giving visibility and awareness to
users post-campaign.

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Symbols (“SymbZ”) are an icon of status that the avatars
were on the top of their heads to give more customization
to the avatar.
SymbZ allows users to quickly show interests above their
character and find like-minded users to talk with.
SymbZ also have effects that a user can activate. The
effect has a duration as well a cooldown before activating
again.
● SymbZ help promote the brand around Woozworld
● SymbZ effects can make the user performance ready
SYMBOLS
A NEW TYPE OF VIRTUAL GOOD TO SHOW USER INTERESTS
ACTIVATING SYMBZ
USE
R
USER WITH
EFFECT

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REAL-TIME
STREAM
YOUTUBE
EMBED
Woozworld has a unique video streaming platform to
bring a different level of engagement to users.
YouTube videos are embedded within the world. This
allows users to watch the video one-on-one and
continue engaging within the virtual space. The user
must click on a furniture to open the embedded video.
Real-time streaming is a way to broadcast live video
content in Woozworld to all the users within the virtual
space. This allows real-time conversation, reaction
and direct brand engagement. A movie theatre where
conversation is allowed.
IN-WORLD STREAMING
ABILITY TO EMBED YOUTUBE OR REAL-TIME STREAM

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The WoozIN (social network) is key for brand
engagement in Woozworld. Users post on the
avatar’s walls and treat them like a friend, building
the relationship between consumer and brand.
● Branding option available
● Long term engagement
● Makes brand more ‘real’ to players
The users advertises the Brands :
SOCIAL NETWORK
DIRECT ENGAGEMENT WITH THE BRAND
Woozworld offers a selection of
themes for the user to choose
from. For branded campaign we
introduces attractive branded
themes.

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Brand Awareness Contest
This type of contest has high engagement as it affects everyone in the community. On a
specified day, branded furniture starts appearing in virtual spaces throughout Woozworld.
Users have to click on them to get access to special content specifically in Woozworld
featuring Branded Avatar.
Video Contest
Example : Users are asked to form a their own musical-comedy group in Woozworld. They
have to create a music video from a song OR create their own. Top winners will be chosen
from the contest and given a special trophy, branded goods.
Virtual Space Design Contest
Users create their own fan virtual spaces for the brand, allowing them to engage on a
personal level with the brand’s aesthetic. A Woozworld celebrity will visit the best of these
spaces in order to attract a larger audience of users. The top user will be given a special
trophy
Customized Quests through the world
Woozworld Community Managers create in-world interactive quest and quizzes about the
brand which force the user to learn about and even navigate to external sites.
CONTESTS & QUESTS
INCENTIVIZE BRAND INTERACTION

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● The Woozworld fashionista ; Mya face of Woozworld fashion lines
● Considered the most popular Woozworld celebrity
● Use the following and popularity of Mya to drive traffic to partner site or
apps
● A lover of pop culture and a born interviewer, Mya has interviewed
stars like Simple Plan, Mindless Behavior,
Jasmine Villegas, Greyson Chance and more on her popular Late
Night Show. Late Night is
the most populated event and
ideal for introducing Frankie
and Paige to users
MyaWooz, fashion icon
When asked about their
favorite musical act in a
2012 in-world survey, users
considered MyaWooz more
popular than LMFAO and
Lady Gaga
LIVE EVENTS & CELEBRITY
ENDORSEMENTBRAND EVANGELIST

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IN-WORLD VISIBILITY
In-world surveys revealed
3rd party brand awareness
tripled among Woozworld
tweens post campaign.

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PINNED POSTS
RELAYS NEWS / HAPPENINGS
Upon logging into Woozworld, a user is taken to the social network. Pinned posts (“Hot Topics”) are used
to:
● Feed users information
● Promote campaigns
● Drive engagement & monetization
● Direct users to content in-world or blog
Hot Topics are present on every user’s social network page, guaranteeing impressions. Hot Topic
posts can be created only by the Woozworld celebrities, community managers and Woozworld partners.

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QUESTS
COMPELLING STORIES DRIVE THE USER TO ACT
Quests are a set of tasks that a user must
complete to receive a reward and next
Quest. These tasks form a storyline that
engages the user.
Quests are completely customizable and
can be used to drive traffic to a virtual
space. They have a permanent presence
in the Woozworld interface and only
disappear when completed.
● All users receive rewards to engage
● High completion rate

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MAP
PRIORITY VISIBILITY FOR USERS WHEN NAVIGATING
The Woozworld Map is the main navigation throughout the world. When first opened, the
“Featured” tab is displayed, giving prime real estate visibility. Brands are featured at
the top spot, driving traffic to the virtual space.

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FEATURE BUTTONS
TRAFFIC DRIVERS FOR CAMPAIGN
“Feature Buttons” are icons that are permanently
displayed on the right side of the user interface. These
icons are used to promote campaigns and drive traffic.
Feature buttons are able to link directly to a virtual space,
open the Woozworld Store or link to external content.
CTR reporting is available.
● Completely customizable to meet campaign needs

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POP-UP ALERT
CALL TO ACTION FOR REAL-TIME ENGAGEMENT
Pop-up alerts (“toasters”) are short messages that
appear in the bottom-right of the user interface.
Toasters advertise campaigns, drive traffic to a specific
virtual space, or relay information.
They can be time-delayed to appear at a set interval,
or real-time to serve as an alert for all users that are
currently connected.
Toaster text is customizable and pre-approved.

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SPLASH WINDOW
PROMOTE CAMPAIGNS AND EVENTS
Updated weekly, the splash window is displayed to every user as they enter Woozworld.
Each part of the splash window can link to a virtual space, open an in-world feature or open an
external website in a new window.
Brands have a permanent presence during the campaign.

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SOCIAL MEDIA POST
BRANDS ON WOOZWORLD SOCIAL MEDIA
Woozworld uses Facebook as well Instagramto
engage users outside of Woozworld.
http://www.facebook.com/Woozworld
http://www.instagram.com/Woozworld
On a weekly basis, Woozworld will post visuals
advertising the campaign, contests, events and
air dates for the next episode.
The Woozworld Facebook page has about
100K followers and the Instagram has over
10K and still growing.

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AD PLACEMENTS

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DISPLAY ADVERTISING
Display advertising is also a way to support visibility of brands within Woozworld. The
Woozworld site and Apps are following industry standards with the following type of ads:
● Internet Ad Banners
Banner ads on the website that rotate at a particular moment during the navigation.
Internet banner ads are sourced by Ad networks or Ad agencies.
● Interstitial Ads and Video Ad Pre-rolls
Video ads are displayed upon access to a virtual space and activities. Those ads are
sourced by Ad networks or Ad agencies.
● Rewarding Video ads
Rewarding video ads are a way for the user to acquire virtual currency without paying.
These ads usually yield higher eRPMs and allow Woozworld to reward user with a fixed
amount of virtual currency upon video completion.

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HOMEPAGE
Takeover
Skin
1570x762
Footer
2
3
4
1

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IN-GAME LANDING PAGE
SOCIAL NETWORK TAKEOVER
Skin
1570x762
Footer
6
7
8
5

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IN-GAME HALF-PAGE
Displayed on the right side or the play area
9

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Video pre-roll is displayed to a user when
travelling between virtual spaces (“Video
Interstitial”) or optionally to receive an
incentive (“Click ‘n win”).
The Click ‘n win is a icon located on the
interface of Woozworld. Users choose to watch
a video to receive a Woozworld currency
incentive.
Incentives are customizable.
VIDEO INTERSTITIAL
DISPLAYED WHEN TRAVELING BETWEEN VIRTUAL SPACES
Video Pre-roll_16:9/4:3
VPAID/VAST

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CAMPAIGN PACKAGES

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BRANDED CAMPAIGN TEMPLATES
PACKAGES ADAPTED TO YOUR BRAND NEEDS
Woozworld propose 3 campaign templates to fit different objectives and budget but can also can
creates campaign “a la carte” if necessary.
Campaign Templates :
Awareness
The Awareness Package is designed for brand to introduce a brand to tweens or reinforce an
existing brand and to drive traffic to external sites or apps
Engagement
The Engagement Package is designed for existing brands wanting existing and new customers
to engage within their IP and establish positive connections and feedback.
Takeover
The Takeover package is designed for existing brands wanting customers to live and breathe the
brand and expose not-yet customers to the brand.

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BRANDED CAMPAIGN
AWARENESS PACKAGE
The Awareness Package is designed for brand to introduce a brand to tweens or reinforce an
existing brand and to drive traffic to external sites or apps
Flight
● 30 days (1 month)
Details
● 1 virtual space (slide 15, 16) will be created which includes furniture that will take a user to
an external website. YouTube videos are also able to be used in these furnitures
● 1 hot topic (slide 26) will be used to drive traffic to the virtual space and promote your brand
● 1 toaster (slide 30) will be displayed every 15 minutes to the users online and drive traffic to
the virtual space.
Suggested Extras to increase awareness
● Display advertising & Video pre-rolls
● Homepage takeover
Expected Reach
100% of the community exposed to the brand

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OINK CAMPAIGN
Activity Results
Oink Virtual
Space
318,331 visits
3 min 24 sec average time spent
Homepage and
Woozin takeover
1,271,726 impressions
36,813 clicks, 3% CTR
Clicks to Oink
sign up page
126,506
30% CTR
Splash Page 168,516 impressions
Splash Page
(Transaction
Promo)
67,362 impressions
WoozIn Pinned
Post
2,681,392 impressions
Blog Post 4,209 impressions
2 min 22 s average time spent
AWARENESS PACKAGE EXAMPLE

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BRANDED CAMPAIGN PACKAGES
ENGAGEMENT PACKAGE
The Engagement Package is designed for existing brands wanting existing and new customers
to engage within their IP and establish positive connections and feedback.
Flight
Details
● Multiple Hot Topics and Toasters
● 1 custom Avatar (slide 14) which will be the spokesperson for your brand
● 1 branded quiz with a virtual good as incentive
● 1 sponsored contest (slide 23) with a virtual good as incentive
● 1 sponsored event with an in-community Celebrity (slide 24)
● %5 visibility in the Act Now (slide 31)
● + all the details of the Awareness Package
Suggested Extras to increase engagement
● Sponsored event with a virtual good can be added as incentive
● Quest with actnow visibility
Expected Reach
● 100% of the community exposed to the brand
● 30% of the community interact with the brand

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BASIC : SETTLEMENT
ENGAGEMENT PACKAGE EXAMPLE
BRATZ CAMPAIGN
Prime Asset Results
Visits to Bratz Unitz 480,307
Average Time Spent 00:09:03
Bratz Unitz 4
Free Bratz VGs 254,237
Promotional Pop-ups 10,838,894
Act Now – Week 1 1,918,197
Bratz Website Clicks 49,421
YouTube Clicks 24,435
iOS App Clicks 14,083
Bratz Video Clicks 36,775
Virtual goods in circulation 297,514
BRANDED
CAMPAIGN
PACKAGES
BASIC : SETTLEMENT

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TAKEOVER PACKAGE
The Takeover package is designed for existing brands wanting customers to live and breathe the brand and expose not-
yet customers to the brand.
Flight
Details
● a second virtual space
● up to 4 Avatars
● 50% visibility in the Act Now
● Display ads with homepage and WoozIN takeovers
● Video Pre-roll
● Full 2 or 4 week creative campaign package
○ Woozworld creates a campaign that fits your needs/goals of what you want the user to do with your brand.
■ Creative storyline told through Quests (Every user that logs in during the flight will receive the first quest to complete and
continue through the chain)
○ The campaign will encourage the user to engage with your brand with events, contests and competitions
■ Job contest as an example; everyone that logs in during the flight will see your brand in their own virtual space
○ Heavy promotion all over Woozworld (home page, WoozIN, WoozIN themes)
○ Virtual goods to help drive engagement of the brand
● Virtual good production for a ROI / RevShare
● + all the details of the Awareness Package + Engagement Package
Suggested Extras to increase engagement
● Sponsored event with a virtual good can be added as incentive
Expected Reach
● 100% of the community exposed to the brand
● 70-80% of the community interact with the brand

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TAKEOVER PACKAGE EXAMPLE
MATTEL MONSTER HIGH CAMPAIGN

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Activity Result
Ingame integrated brand impressions 19,775,655
Visits in MH virtual space 2,238,646
2 min 40s in average
Visitor in MH virtual space 505,878
Attendees for Character Interview during
Mya’s LNS
4,778
Branded Skin prints 1,163,407
Branded Woozin Page Visits 143,993
Click to MH Video 49,817
Display Ad : Homepage Takeover 639,848
Display Ad : WoozIn Takeover 5,108,651
Display Ad : Video Pre-Roll 528,415
Display Ad : Banner Impression 14,962,794
RESULTS

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Links (opens a new
popup) to each
specific Doll
Purchase page
Links (opens a
new popup) to
Monster High site
Plays Doll
Commercial in
the virtual space
Link to Character
Quizzes
Quest Button
Links (opens a new popup) to
Monster High Quest Blog
MAIN BRANDED UNITZ

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CUSTOM QUEST AND QUIZZ UNITZ

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Given out for completing the
quizzes
Given out in Mya’s Late
Night Show Virtual Space
BRANDED VIRTUAL GOODS

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CUSTOM WOOZIN PAGES

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MYA’S LATE NIGHT SHOW ENDORSEMENT

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VIDEO PRE-ROLL

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Michael Belanger
Engagement and Monetisation Manager
mbelanger@woozworld.com
David Grenon
Ad Ops Manager
dgrenon@woozworld.com
REAL-TIME BRAND ENGAGEMENT
YOUR CONTACTS

Woozworld - Digital brand engagement Platform

Woozworld - Digital brand engagement Platform

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