2. Data : An
Enterprise
Asset
• Amount of data available in the world is
growing at an astounding rate.
• Yet for many important decisions, we
experience information gaps.
• Every enterprise needs to effectively manage
its increasingly important data and
information resources.
• Through a partnership of business leadership
and technical expertise, the data
management function can effectively provide
and control data and information assets.
3. Data,
Information,
Knowledge
• Data is the representation of facts as texts,
numbers, graphics, images sound or video.
• Information is data in context :
• The business meaning of data elements and
related terms
• The format in which the data is presented
• The timeframe represented by the data
• The relevance of the data to a given usage
5. Data,
Information,
Knowledge
• Data : Penjualan tahun 2017 100 juta, biaya
perusahaan 50 juta
• Information : Perusahaan profit 50 juta di
tahun 2017
• Knowledge : Profit meningkat 10% saat
promosi ditingkatkan 5%, rata-rata penjualan
meningkat 30% saat mendekati lebaran
dibandingkan hari normal.
7. A Shared
Responsibili
ty
• Data management is shared responsibility
between professionals within IT
organizations and the business data stewards
representing the collective interests of data
producers and information consumers.