Mobile show kitchen for temporary cooking events

exhibition design
RAPPICH
SYSTEMBAU
RS MOBILE KITCHEN - Sale
CookingShowontheStage

RAPPICH SYSTEMBAU GmbH & Co. KG
The concept
It's a daily treat.
Cooking is fun and enjoying a meal makes you happy.
Watching fires up the senses, and cooking on your own fires up the imagination.
Cooking is love; the way to a man's heart is through his stomach; This adds up to:
A center kitchen means intimately fostering customer loyalty.
The mobile kitchen guarantees action, interaction, a meeting
place, hospitality, creativity and proficiency – a taste for
delight.
It comes with all kitchen utensils needed to plan the
perfect cooking event.
The high-end technical equipment rounds off the overall
impression and addresses all media-related aspects of
marketing and visualisation.
The sales booths are ideal for merchandise presentation
and intensify the market character of the mobile kitchen.
The mobile kitchen as an ideal means to promote customer loyalty
as well as the importance of the center as a market place
Central meeting place
Place of communication and exchange
Can be used as an event location for both renters and center events
RS MObile KItchen

The idea
The kitchen can be used in various ways, within and outside
of the opening hours of the center:
LIVE cooking at the shopping mall
Cooking courses in an intimate setting after hours
Promotion
TV interviews in the form of short cooking shows
Exclusive tastings for chosen center guests and patrons
Cooking events for charities
Invitation of celebrity chefs
Marketing opportunities:
Promoting the mobile center apps and Facebook pages by offering "exclusive" tasting campaign
to app users and Facebook followers
− through discounts on the cooked dishes when clicking "like" on Facebook and downloading
center apps
− through notification by newsletter regarding special tasting campaigns with a limited number
of exclusive guests
− through notification by app
Advertising through other media
Possible collaboration partners:
Renters
Local TV channels
Chefs in the area
Area hotels / restaurants
Area community education centres
Health insurance companies
Politics / events
RS MObile KItchen

Topics
There are almost no limits to the selection of cooking topics:
Promotion of handy kitchen gadgets
Knives, kitchen utensils, …
Seasonal topics
Spring, summer, autumn, winter, …
Country-specific topics
Spain, Italy, Asia, France, …
Preparation of typical holiday meals
Harvest festival, Easter, Christmas, Valentine's Day, ...
Regional cuisine
Addressing different interest groups
Women, men, children, elderly people, singles, couples, diabetics, …
Indoor grilling
The perfect steak
Sushi
Tapas
Cooking course for singles
Cooking course for couples on Valentine's day
Meatless treats (vegetarian)
Chat’n’bake
Pretzels and rolls, like from the baker
Selected key words for the topics:
• Through the stomach to the heart
• In a Pickle
• Men are sweet
• Saladicious
• Summery soup scoop
• Some like it cold
• Kids can cook
• The art of grilling
• Good health on prescription
• Cooking for young sprouts
• Into the frying pan
• Mushrooms without regret
• Crispy roasted goose
• Vegetarian delight
• Wine seminar
• The wishing table
• Aphrodite’s kitchen
• Ingredients first
• The enjoyment of shopping
• Al dente is an art
• ...
RS MObile KItchen

planningRS MObile KItchen

implementationRS MObile KItchen

Overall SystemRS MObile KItchen
• ideal for a variety of culinary events
• mobile & modular
• functional & premium quality
• robust construction
• easy and quick installation

The basic system is adapted to the needs of the
customer!
this applies to: - design of baseplate, rear panels, cabinets
- equipment
- technical details depending on the
required media (water, sewage, electricity)
- sizes and dimensions
Consisting of the following components:
a) baseplate
b) rear panel
c) equipment cabinets
d) kitchen work surface
e) lighting column
Accessories - area with furniture for the audience
- sales stands
- TFT including camera system
- backlit advertising panels
- additional equipment such as
dishwashers, additional refrigerators,
crockery trolleys, transport packaging
RS MObile KItchen Overall System

Media equipmentRS MObile KItchen
Media equipment:
Camera images are directly transmitted to the 55’’ flatscreen monitor.
For presentations, 2 hand-held microphones and 2 headsets are available and can be used simultaneously.
The public address system consists of a Bose sound system with subwoofer and amplifier.
The volume for each individual channel can be set on the mixing consol.
Films, music or photos can be played from the media player per USB stick, for example, in breaks between cooking
shows.
Along with the monitor image, music can be played in parallel.

Advertising spaces
Advertising spaces:
The two LED panels of the kitchen can display any
individual brand and can be customized for any
occasion and for any center.
The high quality LED flat panel lights make for uniform light distribution, in spite of
low installation depth. Due to the use of magnetic frames, the printed backlit films
can easily and quickly be replaced.
RS MObile KItchen
Simply CLICK INTO PLACE and DONE!
Easy to handle, yet still effective

DetailsRS MObile KItchen

Mounting time for
setting up the
kitchen:
about 6 hours with 2
trained people
- The individual cabinet
units can be moved around
with a palette jack.
- Back panels and cavity
floor consist of pre-
fabricated frame elements.
assemblyRS MObile KItchen

The sales stands offer their
renters, on site, the opportunity to
• present their merchandise
• sell it directly
• provide samples for tasting.
In combination with the kitchen,
they represent a perfect
experience and sales object,
are versatile to use and can be
flexibly placed.
They consist of the following
components:
• sales counters, lockable
• decorative elements
• market place umbrellas
• LED light panels, display systems
RS MObile KItchen Sales stands

RS MObile KItchen
Like the kitchen, the stands can display individual
brands.
The decoration elements can be individually
positioned and, thus, can be flexibly arranged and
expanded upon.
The built-in display systems offer users of the sales
stands the opportunity to ideally place their
brochures, flyers or products.
Sales stands

RS MObile KItchen Impressions

RS MObile KItchen - Sale
Selection Criteria
a) footprint: LxW …………….. colour / decor ……………..
b) rear panel: WxH …………….. colour / decor ……………..
stand-alone or visible rear side – yes / no
equipment: monitor size ……………..
camera system yes / no
sound system (headset) yes / no
advertising space size …………….. fix / replaceable backlit - yes / no
rear side design
c) equipment cabinets colour / decor ……………..
devices: refrigerator yes / no
freezer yes / no
beverage cooler yes / no
oven yes / no
steam cooker yes / no
microwave yes / no
kitchen sink yes / no
storage space yes / no
crockery trolley yes / no
tray trolley yes / no
Page 18
Overall System

Selection Criteria
d) kitchen work surface colour / decor ……………..
devices: barbecue yes / no
hob yes / no
kitchen sink yes / no
sneeze guard yes / no
storage space yes / no
e) electric lighting provided by lighting columns or center lighting?
- furniture for the audience basic surface: LxW ……………..
flooring yes / no
tables, chairs colour / decor ……………..
- sales stands basic surface: LxW ……………..
sales counters colour / decor ……………..
decorative elements colour / decor ……………..
market place umbrellas colour / decor ……………..
advertising space size …………….. fix / replaceable backlit - yes / no
- dishwasher – yes / no placement separately or in kitchen
- location of the water-/ wastewater hook-ups
- position of power supply
- need for glasses, dishes, kitchen utensils, etc.
Page 19
RS MObile KItchen - Sale Overall System

exhibition design
RAPPICH
SYSTEMBAU
Exhibition Design,
Organization, Handling, Logistics
D-09337 Callenberg OT Meinsdorf
Langenberger Straße 28c
Tel.: +49 (0) 3723/41 59 10
Fax.: +49 (0) 3723/41 59 12
E-Mail info@rappich.de
RS MOBILE KITCHEN - Sale
CookingShowontheStage
We hope that we can win you over with this concept.
Thank you for your kind attention!

Mobile show kitchen for temporary cooking events

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