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Defining high level
organizational
architectures
Nicolay Worren
Worren Consulting
www.organizationdesign.net
Case


Company
Leading Nordic financial services group
                                                                  Executive Mngmt team       CFO

Rated as one of the world’s safests banks by
Global Finance
                                                                            Mandate
Employees
Approx. 14 000                                                                      Project team


Customers
More than 2.3 million retail customers
                                                                            Advisor/      External
More than 200 000 corporate customers                                       Internal     consultant
                                                                           consultant
                                                                                               That's me

                                               © Nicolay Worren
Project mandate

 Decision approved in executive mngt meeting January 19, 2011


“One has attempted to clarify the high level roles with associated responsibilities

in the Group Governance document. As a follow-up to this, each area, including sub-

units, should describe and clarity their roles and responsibilities according to the

allocation of roles given in the the Group Governance document. It is particularly

important to distinguish between delivery roles and Group roles of the different

areas as well as the interfaces between the areas. It is natural that HR will

provide coordination and quality assurance in carrying outthis task.”


                                     © Nicolay Worren
What the Group Governance document said
                                                          Board of
                                                          Directors
               Business Area (BA)

               Support Unit (SU)                                                        Group Audit

               Staff Function (SF)                        Group chief
                                                          executive




                                         Marketing and
                                        Communications                      Corporate Centre



                                        Group Finance
                                          and Risk                                 HR
                                         Management




  Retail   Large Corporate                           Non-life             Life
                                                                      Insurance and         Asset
                                                                                         Insurance and
                                     Markets                                                             Operations   IT
 Banking   and International                        insurance          insurance         management


               Division
              Country X




                                                         © Nicolay Worren
Some constraints

     Existing work having
     been done to define                        “Unclear roles” identified
     governance principles                      as key risk in Operational
                                                Risk Committee



Previous reorganisation
had led to combination of                          Limited willingness in
staff and support roles                            business areas to
                                                   participate




                             © Nicolay Worren
Discussion: How would you have proceeded?

Example:
- What steps would you have followed?
- What data would you have gathered?
- How would you have analyzed the data?




In groups of 3, spend a few minutes discussing this
                            © Nicolay Worren
Guiding
principles



   © Nicolay Worren
The notion of architecture is increasingly seen as
  a powerful metaphor for organization design




                       © Nicolay Worren
A system’s architecture can be operationalised by
      considering its functions and structure

                    Function (Functional Requirement)     Structure (Design Parameter)


                       Supply O2 to blood and
Biological system                                              Lung
                       remove CO2 from blood


Physical system       Transport passengers                      Bus



 Organization           Support IT users                     IT Help Desk




                                       © Nicolay Worren
One way to examine a design is to map the
correspondence between functions and structure

                     Function (Functional Requirement)       Structure (Design Parameter)

                          Maximize quality care            Many physician visits, local
   Provide                                                 presence, expensive equipment,
 health care                                               etc.
  services…
                          Optimize costs                   Fewer physician visits, centralized
                                                           care, less expensive equipment,
                                                           etc.


                                                                                     “Coupling”


           Key assertion: Coupling decreases (system) performance

           (By the way, in some contexts, ambidexterity can be defined as
           the ability to remove coupling between functional requirements)

                                        © Nicolay Worren
The actual implementation (and presentation) of a
  design may differ from the optimal solution
   How it is presented




                         How it actually works…




                                                  What would be ideal…




                               © Nicolay Worren
How we
proceeded




   © Nicolay Worren
Steps

                                    3 months



                                   Analyse and                  Write report
    Gather data                                                 V.01 to V.17…
                                    interpret

•   Interviews with            •   Describe each of the     •   Present/distribute and
    representatives from all       14 units                     update based on
    areas                      •   Create detail + high         feedback from all areas
•   Process documentation          level FR-DP matrix       •   Link to and integrate
•   Consider other banks           (35 FRs)                     with other ongoing
                               •   Create interface             initiatives
                                   diagrams for 14 units



                                         © Nicolay Worren
The first step was to consider why a bank exists
                and what it does
                                             Broken down to 35
                                             more detailed FRs
                                                                 …
                    Sell financial services and products


                    Develop financial services and products
  Maximize
  economic profit
  by providing      Provide delivery capacity
  financial
  services          Manage risk, secure funding, and allocate
                    capital


                    Ensure compliance
                    to guidlines, policies


                       © Nicolay Worren
We then mapped the units and their interfaces
                                                                      - SIMPLIFED EXAMPLE -

                                     CFO

                                           Credit limits

                                                           Loan
Group Finance and   Funding                                products      Individual
                                  Retail Banking
Risk Management                                                            clients


                                            Transactional
                                            services



                                   Operations


     (For details about this methodology, see my 2006 ODF presentation or my
     textbook, which contains a chapter about subunit interfaces)
                                   © Nicolay Worren
…and attempted to draw units and their
             functions




                 © Nicolay Worren
We noted several deviances from the principles
 outlined in the bank’s governance document


                                                            Busines       Support       Staff
                                                             Areas         Units        Units
                                                                      5             4
  Sell financial services and products

  Develop financial services and
  products
                                                                                    3
  Provide delivery capacity
                                                      1
                                                                          2
  Manage risk, secure funding, and allocate
  capital
  Ensure compliance to guidelines, policies




                                         © Nicolay Worren
We then indicated that it is possible to consider a
    model with more independent functions…

                                              Sales           Product   Support   Staff
                                              units            units     units    units

    Sell financial services and products

   Develop financial services and
   products

   Provide delivery capacity

   Manage risk, secure funding, and
   allocate capital

   Ensure compliance to guidelines,
   policies

                                           © Nicolay Worren
…and asked what advantages such a model might
                   confer
                                             Decouple product development
                                                and sale /distribution
                                            Sales           Product   Support   Staff
                                            units            units     units    units

  Sell financial services and products                              Consolidate
                                                              transactional processes
  Develop financial services and
  products

  Provide delivery capacity

  Manage risk, secure funding, and
  allocate capital                                      Separate
                                                        staff and
  Ensure compliance to guidelines,
  policies                                            support roles

                                         © Nicolay Worren
0° self-evaluation
What I think we may have accomplished                 What I would do differently next time

Increased understanding for how the bank              Tried to use more goal oriented FRs
works and the gap between intended and                (increases saliency of «coupling»)
actual role allocations
                                                      Differentiate more strongly between
Contributed to a process of reflection re.            operational and financial interdependencies
role requirements and potential role
conflicts (?)
                                                      Perhaps attempt a bit more strongly to gain
                                                      more involvement among areas at early
Identified some key “fault lines” in the              stage
current organisational architecture

Raised awareness re. an alternative, more
scaleable organisational architecture

                                           © Nicolay Worren
This was a collaborative project



The client has not been named to preserve confidentiality but
gave permission to use the case. I gratefully acknowledge this
                         opportunity.




                            © Nicolay Worren
For more information
                      My textbook where I extend on the principles
                      described here will be published shortly by Pearson
                      Education. I will post updated information on my blog:
                      www.organizationdesign.net

                      I will publish an article about organisation design of
                      banks in the upcoming special issue of People &
                      Strategy.

                      You can view my 2006 ODF presentation here:
                      http://www.slideshare.net/NicolayWorren/managing
                      -interdependencies-in-complex-organizations-
                      2406305

                      The approach described here is inspired by systems
                      theory as described by Ackoff & Emery (1973) and
                      the axiomatic design approach developed by Suh
                      (2001). I also recommend the 1997 article by Gresov
                      & Drazin in the Academy of Management
                      Review (Issue 2, p. 403-428 )


        © Nicolay Worren

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Defining high level organizational architectures

  • 1. Defining high level organizational architectures Nicolay Worren Worren Consulting www.organizationdesign.net
  • 2. Case Company Leading Nordic financial services group Executive Mngmt team CFO Rated as one of the world’s safests banks by Global Finance Mandate Employees Approx. 14 000 Project team Customers More than 2.3 million retail customers Advisor/ External More than 200 000 corporate customers Internal consultant consultant That's me © Nicolay Worren
  • 3. Project mandate Decision approved in executive mngt meeting January 19, 2011 “One has attempted to clarify the high level roles with associated responsibilities in the Group Governance document. As a follow-up to this, each area, including sub- units, should describe and clarity their roles and responsibilities according to the allocation of roles given in the the Group Governance document. It is particularly important to distinguish between delivery roles and Group roles of the different areas as well as the interfaces between the areas. It is natural that HR will provide coordination and quality assurance in carrying outthis task.” © Nicolay Worren
  • 4. What the Group Governance document said Board of Directors Business Area (BA) Support Unit (SU) Group Audit Staff Function (SF) Group chief executive Marketing and Communications Corporate Centre Group Finance and Risk HR Management Retail Large Corporate Non-life Life Insurance and Asset Insurance and Markets Operations IT Banking and International insurance insurance management Division Country X © Nicolay Worren
  • 5. Some constraints Existing work having been done to define “Unclear roles” identified governance principles as key risk in Operational Risk Committee Previous reorganisation had led to combination of Limited willingness in staff and support roles business areas to participate © Nicolay Worren
  • 6. Discussion: How would you have proceeded? Example: - What steps would you have followed? - What data would you have gathered? - How would you have analyzed the data? In groups of 3, spend a few minutes discussing this © Nicolay Worren
  • 7. Guiding principles © Nicolay Worren
  • 8. The notion of architecture is increasingly seen as a powerful metaphor for organization design © Nicolay Worren
  • 9. A system’s architecture can be operationalised by considering its functions and structure Function (Functional Requirement) Structure (Design Parameter) Supply O2 to blood and Biological system Lung remove CO2 from blood Physical system Transport passengers Bus Organization Support IT users IT Help Desk © Nicolay Worren
  • 10. One way to examine a design is to map the correspondence between functions and structure Function (Functional Requirement) Structure (Design Parameter) Maximize quality care Many physician visits, local Provide presence, expensive equipment, health care etc. services… Optimize costs Fewer physician visits, centralized care, less expensive equipment, etc. “Coupling” Key assertion: Coupling decreases (system) performance (By the way, in some contexts, ambidexterity can be defined as the ability to remove coupling between functional requirements) © Nicolay Worren
  • 11. The actual implementation (and presentation) of a design may differ from the optimal solution How it is presented How it actually works… What would be ideal… © Nicolay Worren
  • 12. How we proceeded © Nicolay Worren
  • 13. Steps 3 months Analyse and Write report Gather data V.01 to V.17… interpret • Interviews with • Describe each of the • Present/distribute and representatives from all 14 units update based on areas • Create detail + high feedback from all areas • Process documentation level FR-DP matrix • Link to and integrate • Consider other banks (35 FRs) with other ongoing • Create interface initiatives diagrams for 14 units © Nicolay Worren
  • 14. The first step was to consider why a bank exists and what it does Broken down to 35 more detailed FRs … Sell financial services and products Develop financial services and products Maximize economic profit by providing Provide delivery capacity financial services Manage risk, secure funding, and allocate capital Ensure compliance to guidlines, policies © Nicolay Worren
  • 15. We then mapped the units and their interfaces - SIMPLIFED EXAMPLE - CFO Credit limits Loan Group Finance and Funding products Individual Retail Banking Risk Management clients Transactional services Operations (For details about this methodology, see my 2006 ODF presentation or my textbook, which contains a chapter about subunit interfaces) © Nicolay Worren
  • 16. …and attempted to draw units and their functions © Nicolay Worren
  • 17. We noted several deviances from the principles outlined in the bank’s governance document Busines Support Staff Areas Units Units 5 4 Sell financial services and products Develop financial services and products 3 Provide delivery capacity 1 2 Manage risk, secure funding, and allocate capital Ensure compliance to guidelines, policies © Nicolay Worren
  • 18. We then indicated that it is possible to consider a model with more independent functions… Sales Product Support Staff units units units units Sell financial services and products Develop financial services and products Provide delivery capacity Manage risk, secure funding, and allocate capital Ensure compliance to guidelines, policies © Nicolay Worren
  • 19. …and asked what advantages such a model might confer Decouple product development and sale /distribution Sales Product Support Staff units units units units Sell financial services and products Consolidate transactional processes Develop financial services and products Provide delivery capacity Manage risk, secure funding, and allocate capital Separate staff and Ensure compliance to guidelines, policies support roles © Nicolay Worren
  • 20. 0° self-evaluation What I think we may have accomplished What I would do differently next time Increased understanding for how the bank Tried to use more goal oriented FRs works and the gap between intended and (increases saliency of «coupling») actual role allocations Differentiate more strongly between Contributed to a process of reflection re. operational and financial interdependencies role requirements and potential role conflicts (?) Perhaps attempt a bit more strongly to gain more involvement among areas at early Identified some key “fault lines” in the stage current organisational architecture Raised awareness re. an alternative, more scaleable organisational architecture © Nicolay Worren
  • 21. This was a collaborative project The client has not been named to preserve confidentiality but gave permission to use the case. I gratefully acknowledge this opportunity. © Nicolay Worren
  • 22. For more information My textbook where I extend on the principles described here will be published shortly by Pearson Education. I will post updated information on my blog: www.organizationdesign.net I will publish an article about organisation design of banks in the upcoming special issue of People & Strategy. You can view my 2006 ODF presentation here: http://www.slideshare.net/NicolayWorren/managing -interdependencies-in-complex-organizations- 2406305 The approach described here is inspired by systems theory as described by Ackoff & Emery (1973) and the axiomatic design approach developed by Suh (2001). I also recommend the 1997 article by Gresov & Drazin in the Academy of Management Review (Issue 2, p. 403-428 ) © Nicolay Worren