1. Interactive Media Applications

2. Short films
• A short film is longer than a trailer or advert. It is
a film cut down into a shorter version showing as
much as possible in the time it lasts. Showing the
full story quicker than it would in a full film
instead of dragging it out.
• For example there are short films for new
products to promote and sell them. To show what
they do and the point of the product. These can
be used as youtube adverts or adverts before a
movie in the cinema etc.
• Platform – presentations, world wide web.

3. Promotional video
• A promotional video is a short clip promoting
a product for example an artist will have a
promo video for there new album or for there
tour informing the audience of relevant
information like dates and prices etc.
• Example –
• Platform – email attatchments.

4. Film Trailers
• Film trailers are cut down and edited versions of
films, showing the best bits, if it’s a comedy showing
funny bits, an action showing the most shocking bits, a
horror showing the scariest bits etc. It is to sell the film
and make it appealing or more appealing to the
audience.
• Example - They are usually shown in the screening of a
different film to promote it, youtube adverts and on
the cinema website for you to watch before deciding
what to watch, or to help you decide.
• Platform –Presentations, DVD

5. User Generated Content (Web 2.0)
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User generated content (UGC), also commonly known as 'citizen journalism',
'social media' or 'participatory media', refers to a wide variety of media content
that is produced by our audiences as opposed to content made by the BBC,
independent production companies or individual contributors commissioned by
BBC.
Example - In recent years UGC has expanded due to developing technologies that
are now readily available, including digital video and images, mobile text
messages, blogging, message boards, emails and audio submissions.
Platforms – Mobile devices

6. Viral Marketing
• You ask a person to send the original
marketing message to a friend or friends; or
you ask a person to give you their friends
contact details.
• For example an advert or video of something
that wasn’t planned and is up up on the web
and on youtube and goes viral, everyone has
seen it and is talking about it.
• Platform – World wide web (youtube)

7. Advertising
• Advertising is a short or sometimes maybe too
long of a video on TV to purely to advertise
and promote something.
• For example an advert for a new phone.
• Platform – World wide web.

8. Virtual Reality Tours
• Virtually reality tours are pre recorded videos
showing customers around a place.
• For example you can have a virtual tour
around the BBC radio1 building, if your
interested in looking or going on a real tour.
• Platform – world wide web, kiosks.

9. Games
• Video games are fictional games and
characters that can be played online or on
game consoles.
• Example - video games are made for consoles
like PS3, Xbox 360 etc.
• Platform – CD, Mobile devices, world wide
web.

10. E learning
• E - learning is a use of technology used to
educate all done electrically.
• Example – Electric whiteboards in school.
• Platform – Online – world wide web

11. Technology

12. Digital video capture
• Digital video capture is the process of converting an analogue video signal
such as that produced by a video camera or DVD player to digital video.
• Example - MoviePlus makes it easy to capture your own video and audio
footage to your PC from tape-based digital camcorders (e.g. Mini
DV), analogue video sources (e.g. analogue camcorders, VHS, or TV all via
a capture card) or USB web cams.
• Platform – World wide web, presentations, kiosks.

13. Compression
• (lossy) compression is a data encoding method that
compresses data by discarding (losing) some of it. The
procedure aims to minimize the amount of data that
needs to be held, handled, and/or transmitted by a
computer.
• (losless) data compression is a class of data
compression algorithms that allows the original data to
be perfectly reconstructed from the compressed data.
• These are used in email attachments as files may be
too big to attach in an email so need compressed.

14. Digital video file formats
• (mpg, mp4, mov, avi, wmv, flv, swf, 3GP, ASF)
• Converting from one format to another is no more difficult
that doing a “save as” with a word document. You pick which
format you want and the software does the rest. The trick of
course is to have the right software for the job and know what
format you want. Depending on the sophistication of the
software you’re using, you might have options in terms of
size, resolution, compression type, compression amount etc.

15. Example of what Avi is
• Video formats come in parts, layers and types. The
“container” is part of the video file and it holds other parts.
Any video you watch is made up of a container and
numerous interior parts. For example, the video and audio
are actually separate signals bundled together within the
container.
Those interior parts can vary and the video still be considered
a certain format. This leads to very confusing compatibility
issues. Just because your format is something common like
AVI does not mean it will work within a program that accepts
AVI. Chances are it will not be too hard to make the necessary
adjustments once you know what you need to adjust.

16. Streaming methods
• Downloading – is when you download something from
online or a disc, it can be software, music, photos, a
website link, audio, photos, any sort of file that you
want on your laptop you have to download it to access
it.
• Progressive downloading – is the transfer of digital
media files from a server to a client, typically using the
HTTP protocol when initiated from a computer.
• Streaming – is content sent in compressed form over
the Internet and displayed by the viewer in real time.
With streaming video or streaming media, a Web user
does not have to wait to download a file to play it

17. Data transfer rate
• The speed with which data can be transmitted from
one device to another. Data rates are often measured
in megabits (million bits) or megabytes (million
bytes) per second. These are usually abbreviated as
Mbps and MBps.

18. File size
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Resolution - Resolution is the term used to describe the number of dots, or pixels, used to
display an image.
• Higher resolutions mean that more pixels are used to create the image, resulting in a
crisper, cleaner image.
• Data rate - Data rate can refer to:
Bit rate
Data signalling rate
Data rate units
Data transfer rate (disk drive)
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Frame rate - Frame rate is the frequency at which an imaging device produces unique
consecutive images called frames.
Key frame rate - The frequency with which key frames are placed into temporally compressed
data sequences.
Compressor - an electrical device which reduces the dynamic range of a sound signal.
Audio settings – allows you to play around and adjust the volume, pitch etc. of sound.

19. Aspect ratio (4.3, 16.9)
Aspect ratio is defined as the ratio of width to
height of an image. A 4:3 aspect ratio means
that for every 4 inches of width in an image, you
will have 3 inches of height. In mathematical
terms, that comes out to the screen being 33%
wider than it is high. A 16:9 aspect ratio means
that for every 16 inches of width in an image,
you will have 9 inches of height. Unlike the 4:3
aspect ratio, a 16:9 aspect ratio is 78% wider
than high.

20. Media players
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Flash player
Quick time
Windows media player
RealMedia
Player
DivX
These are a list of media player you can use to open and play audio
files, music files and videos files. They are usually already installed
on a computer device when you buy them.
• When you click on music you may have downloaded on your laptop
to play it, windows media player will automatically pop up to play
the music as that is what its for.

21. Digital rights management systems
• Digital rights management (DRM) is a
systematic approach to copyright protection
for digital media. The purpose of DRM is to
prevent unauthorized redistribution of digital
media and restrict the ways consumers can
copy content they've purchased.