Canada vs. the U.S.: Key Differences in Travel Markets and Consumer Behavior
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Canada vs. the U.S.: Key Differences in Travel Markets and Consumer Behavior
- 3. © 2010 PhoCusWright Inc. All Rights Reserved. 30 What does it mean when two countries share a nearly 9,000-km border? Not much.
- 4. © 2010 PhoCusWright Inc. All Rights Reserved. 31 Canada vs. the U.S.• Canada has more land than the U.S., but just one-tenth the population • Canada has five airports that moved more than 5 million passengers in 2009 • The U.S. has more than 30 airports that moved more than 5 million PAX • Approximately 70% of hotels in the U.S. belong to a chain • Approximately 70% of hotels in Canada are independent • The Canadian travel market is less than 10% of the U.S. travel market • The Canadian tour and packaged travel market is nearly half the size of the U.S. tour and packaged travel market Canadian Is Next to the U.S., but It Is Not the U.S.
- 5. © 2010 PhoCusWright Inc. All Rights Reserved. 32 Agenda 1. The Size of the Canadian Travel & Online Travel Markets 2. The Structure of the Canadian Travel Market: Segments, Channels & Trends 3. The Canadian Leisure Traveler: Key Trends in Consumer Behavior 4. Online Travel Category Traffic Analysis •Experian Hitwise •Webinar Sources: PhoCusWright’s Canadian Online Travel Overview Second Edition (2007-2011) June 2010 PhoCusWright & Experian Hitwise Canadian Online Travel Traffic Analysis May 2010
- 31. The Hispanic Population % of Language Class with Children 45% 54% 79% 59% 31% Only English Mostly English English- Spanish Equally Mostly Spanish Only Spanish Only Spanish 15% Only English 16% Mostly English 19% Span-Eng Equally 26% Mostly Spanish 25% % of Hispanic HHs by Language Class Source: Nielsen May 2010, base=HHs 2
- 32. Hispanics by U.S. State • 75% of all US Hispanics reside in 8 U.S. States • Nearly half (47%) reside in California & Texas All other states: 25% 28% 19% 2% 3% 7% 8% 4% 4% Source: U.S. Census Bureau, 2010 Census 3
- 33. Hispanics by Country of Origin • Mexicans represent vastly different portions of the Hispanic population by U.S. market 91% 85% 79% 79% 58% 4% Source: U.S. Census Bureau, 2010 Census PHILLY NYC ATL CHI MIA HOU PHX LA Mexican (% shown) Puerto Rican Dominican Cuban Other Hispanic (in Mkt) 18% 12% 4
- 51. S I N C E 1970