5 Must Have VR Strategies for Better Games

XEODesign5 Must Have Design Strategies for Better VR Games
UNITE 15 Boston
September 21, 2015

Or ThisXEODesign
®
Last Year’s
Hit Console
Game

XEODesign© 2015 XEODesign, Inc. All Rights Reserved
VR Needs Design
Leadership

Physiological
Psychological
Design
More ChallengesXEODesign®
VR Needs Design
Leadership

Nicole Lazzaro
Expert on Games Emotion and Engagement
VR UX & PX
Consultant
• Game Developer /
Designer
• Psychology of Emotion
• Programmer/Filmmaker
• Design Innovation
• Analyst
Making VR Fun
@NicoleLazzar
o

1 Billion Served
Games offer many benefits: retention, engagement, and monetization. XEODesign helps 100,000’s of
leading publishers, Fortune 100’s, and developers improve their business results through 22 years of
design consulting, research, and industry leading best practices. More at: xeodesign.com

XEODesign© 2015 XEODesign, Inc. All Rights Reserved Where’s the Fun?XEODesign®
WTF
?

The 4 Keys to FunXEODesign’s predictive actionable groundbreaking model on what makes games fun, carefully
dissected players favorite moments to unlock the secret of how games create engagement.
Putting Emotion into Play
The 4 Keys allows interaction designers the ability
to target specific emotions in players and keep
them playing. This increases retention,
engagement, and social sharing,
Leading Model for Gamification
The 4 Keys is a proven predictive model for how
player action crates what’s fun about games.
100,000 Downloads
Leading developers around the world have
downloaded the 4 Keys. It part of virtually every
game design curriculum.
How Games Create Engagement
Captures the essence of how games use emotion
from action to increase user engagement. “Every designer should learn
to read this language.”
Will Wright, Creator of The Sims
Free download 4K2F.com

LUX: a game about forgivenessXEODesign
®

http://challengepost.com/software/follow-the-white-rabbit

In VR Whisper Don’t Yell
Follow The White R

We BelieveVR delivers more emotion than movies or traditional games
Immersion
Agency
Traditional
Games
Movies
VR Presence
Mass
Effect
Journey
Pong
Inception
Schindler’
s List
Birth of a
Nation

XEODesign
®
Most people assume that
the language of cinema
and traditional game
tropes port well into VR.
However, nothing could
be further than the truth.
VR Killer App: Middle Seat

VR Requires Design
Leadership

Leadership vs
Management
John P Kotter, Harvard Business Review
ChaosChange

What to do
Organize
people to
do it
Ensure it
gets done
Leadership vs
Management
John P Kotter, Harvard Business Review
Innovate
New Genre
Native to
Platform
Port
Controls
Reduce
Risk
Clone

XEODesign
®
Design Strategies
from XEODesign’s year
of VR development and
research it’s emotion that
unlocks VR’s
unprecedented levels of
immersion and presence
not 3D art.
Hololens IPD = 66, Microsoft

Design Leadership for VR

36 VR Design Strategies
To improve VR experiences in early design
Focus
AudienceAudience
Comfort
Feedback
Controls
Fun
UI/UX
Emotion
PX Balance
Platform Social

Platform
Today we cover 5 Strategies unique to improving VR games
Focus
AudienceAudience
Comfort
Feedback
Controls
Fun
UI/UX
Emotion
PX Balance
Social
1
2
3
4
5

Comfort
Controls
FunPlatform
Focus
AudienceAudience
Feedback Emotion
UI/UX
PX Balance
Social
1

A
B
Technology
Adoption Curve
Number
of players Mass Market
Diffusion of Innovation, Everett Rogers
Crossing the Chasm, Geoffrey Moore
#1 Audience Cross ChasmMatch player expectations and what current VR hardware delivers
Time

#1 AudienceMatch player expectations and what current VR hardware delivers
AudienceAudience
1
VR
Traditional
Hard Core Game
Genres
$500 HMD
Early Adoptor
$20 Cardboard
Mass Market
A B

Controls
FunPlatform
Focus
AudienceAudience
Comfort
Feedback Emotion
UI/UX
PX Balance
Social
1
2

#2 ComfortAvoid triggering disgust and phobias.
Fast Motion
Precise Targeting
Fast Turn
Around a Point
Stairs
Comfort
Traditional
Hard Core Game
Mechanics
Running 40 MPH
“Make Disbelief
Comfortable”

How VR Sometimes FeelsXEODesign®

VR
Frame Rate
Camera &
Controls
#2 Comfort & Uncanny
Valley
The uncanny valley of VR: frame rate, camera, and controls.
Realism 
Appeal

#2 Not ComfortAvoid triggering disgust and phobias.
“I never want to do this
again! It’s way more involved,
more expensive and
makes you feel horrible.”
Hard Core Game Player ripping goggles off his face
while playing Sky Rim in VR

The Walking Dead , E3 CosplayPretend Fear Becomes Real Fear

XEODesign
®
Use Haptics Even Sloppy Ones
Rabbids VR Ride, Ubisoft

VR Sports Challenge, Sanzaru GamesFrame The Action

Eve: Valkyrie CCPFrame The Action

Showdown, EpicUse Slo-Mo

Rococo VR, Black River StudiosDirect Attention

FunPlatform
Focus
Audience
Comfort
Feedback
Controls
Emotion
UI/UX
PX Balance
Social
1
2
3
Audience

#3 Controls & CameraProvide direct controls native to VR
Controls

#3 Controls & CameraProvide direct controls especially those native to VR.
Edge of Nowhere, Insomniac

5 VR Design StrategiesTo be more than a novelty, move around the types of fun. Escape and return to the micro loop of
gameplay.
XEODesign
®
3. Controls So Natural Can Play Blindfolded

XEODesign
®
Use Gestures Players Already Make
Rabbids VR Ride, Ubisoft

Bazaar, Temple Gates Games
#3 ControlsProvide direct controls especially those native to VR.

Platform
Focus
AudienceAudience
Comfort
Feedback
Controls
Emotion
Fun
UI/UX
PX Balance
Social
1
2
3
5

#4 EmotionEmotion for VR is more TV than the stage
Master of:
a. Jump Scares
b. Fear
c. Suspense
Alfred Hitchcock

Just because
you can
doesn’t mean
you should
11
#4 EmotionIn VR Whisper Don’t Yell

IT’S LIKE
TYPING IN
ALL CAPS
ALL THE TIME
11

Free Download
4K2F.com
Target
Emotions that
pull players in

Frustration
from certain aspects
especially usability
needs to be less for
some users Boredom
Fear Anger Frustration
Level 1 Level 2 Level 3
o/
Level 4
PLAYER SKILL
CHALLENGE
o/
o/
FIERO!
FIERO!
The 4 Keys Hard Fun

Big Blue, ViveThe 4 Keys Emotion Profile

The Gallery: Six Elements, Cloudhead Games
The 4 Keys Easy Fun

Easy Fun
Micro Loop
1. Controls
2. Creativity
3.
Exploration
4. Fantasy
Follow The White Rabbit

Emotion
Follow The White R

Steam CrewThe 4 Keys People Fun

castARThe 4 Keys People Fun

Emotion
Emotion as Input, Chronosapien
Interactive
Future:
Emotions
As Input
The 4 Keys People Fun

#5 FunEscape the Micro Loop
Fun

Hololens, Microsoft

Anshar Wars, Ozwe

#5 FunCarefully select type of game to deliver on the immersive qualities of the VR experience
Playroom, Sony

Easy Fun Micro
Loop
Hard Fun Main Loop
People Fun Social
Engagement Loop
Serious Fun Meta
Loop
The 4 Keys to Fun
#5 Fun Nested Engagement
Loops
Use the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.

Escape The Micro Loop of Gameplay
VR Goal
Frustration
Core Loop
VR Collection
Desire
Meta Loop
#5 Fun
4 Keys to Fun
Beyond novelty offer more kinds of VR fun

#5 FunEscape the Micro Loop with 3D Gameplay
Source 2 Portal VR Demo, ValveThe 4 Keys Hard Fun

Bazaar, Temple Gate GamesThe 4 Keys Serious Fun
#5 FunEscape the Micro Loop with Collection and Completion

VR is Not the TechnologyXEODesign®

Follow The White R
VR is Not the TechnologyXEODesign®

VR Needs Design
LeadershipAudience
Comfort
Controls ???
Emotion
Fun

The Most Important Strategy
You

So the next time you ask this
question on your VR game think
of these strategies
WTF
?Where’s the Fun?

1. Cross the Chasm
2. Make Disbelief Comfortable
3. Controls Can Play Blindfolded
4. Target Emotions the Pull Players In
5. Escape the Micro Loop
5 VR Design StrategiesTo be more than a novelty, move around the types of fun. Escape and return to the micro loop of
gameplay.

@NicoleLazzaro
Nlazz@xeodesign.com
XEODesign.comFree Download
4K2F.com
Drop off a Business Card
*
WTF
?Where’s the Fun?
Follow the
White
Rabbit

5 Must Have VR Strategies for Better Games

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