The document discusses Rocket, a tool that analyzes and summarizes Facebook ad performance in 5 minutes rather than 45 minutes through a visual interface. It aims to save ad dollars by enabling quicker decisions on ad performance. The document provides details on Rocket's solution, market validation from competitors, the size of the Facebook ad market, the team building Rocket, progress made in beta testing, planned functionality, revenue model, and timeline.

1. Rocket
Facebook ad reports made simple

2. Problem
Quickly analysing and understanding Facebook ad performance is
near-impossible.
Spreadsheets are currently the primary ad analysis tool. Just about
everyone despises spreadsheets.
Advertisers hire assistants specifically for this manual and
time-consuming task.

3. Solution
A visual, interactive Facebook ad
analysis tool.
Cuts down ad analysis and reporting
from 45 min to 5 min.
Saves valuable ad dollars by making
quicker decisions about ad
performance.

4. Market validation
Adstage
PPC management with
5,000+ customers
Launched reporting product
in July 2016
AdEspresso
Facebook ad management
platform
Currently beta-testing
Facebook reporting product

5. Market size
3million+
Number of active
Facebook advertisers
* Up from 2 million in 2015
* Source: expandedramblings.com
12%
Facebook’s share of
global digital ads market
* Up from 10.7% in 2015
* Source: Wall Street Journal
5billion
Facebook’s projected
user base in 2030
* Currently 1.59 billion MAU
* Source: Fortune Magazine

6. Phil Miguet
Engineering
Roy Olende James Morris
Customer Development Product/Design/Frontend
The team

7. Progress
100+
Number of beta testers
2
Trials started in first 24hrs
after MVP launch
Very positive product
feedback

8. 6-9weeks
Phase II of the Buffcelerator Program
Build key functionality (client reporting & comparison tools)
Start bringing in revenue & increase trials+retention
Show product/market fit
What we’re looking for

9. Revenue model
2016 Q4*
Rich feature set
$79/month for all features and all users
Present
Reduced feature set
$29/month for all features and all users
2017 Q1*
Rich feature set and team support
$79/month base plan
$199+/month agency & enterprise plan
*projected pricing (subject to change)

10. October
Raise prices to
$79/month. Grow
paying customers to
50
Timeline
June
Conducted sprint to pivot
Pablo. Resulted in finding
new problems in the ad
space
13th June
Entered Buffer accelerator
program with a market in
mind and prototypes to
validate
Jun July Aug
27th June
Built first MVP as
Chrome extension
deeply integrated with
Facebook Ads Manager
4th July
Pivoted and rebuilt app to
be a web app comparison
and analytics tool
18th July
Encouraged by great
feedback, locked down
MVP feature set
25th July
Facebook API full access
approved. Complete rewrite
of app from ground up
1st August
Retention metrics and
positive qualitative
feedback gives us
confidence
12th August
Integrated Stripe,
launched app and
received first paying
customer
Sept Oct Nov Dec
September
Launch full
comparison and
reporting tools
December
Grow customers to
200 at $79/month
November
Go customer base to
100 at $79/month