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Summary -------------------------------------------------------------------- Page 4
Description ----------------------------------------------------------------- Page 6
Vision & Goals
Mission
History & Current Situation ---------------------------------------------- Page 8
Location & Ownership --------------------------------------------------- Page 10
Key Planning Assumptions ---------------------------------------- Page 12 - 14
Size of Market
Foot Traffic
Competition
Summary SWOT ---------------------------------------------------------- Page 16
Marketing Strategy ------------------------------------------------------- Page 18
Management --------------------------------------------------------------- Page 20
Skills and Qualifications
Responsibilities
Financial Strategy & Project Income ----------------------------- Page 22 - 23
Overview
Initial Investment
Cash Flow Scenarios
Forecast #1
Forecast #2
Project Market Dates
Next Steps ----------------------------------------------------------------- Page 25
Market Rules and Regulations ------------------------------------ Page 27 - 32
Event Summary ------------------------------------------------------ Page 34 - 37
Expense Report ----------------------------------------------------------- Page 38
There are a number of farmers’ markets within a 20 mile range of Miami
Springs. These markets include the following:
Location Day of Week Times Duration
Doral Sunday 10am-3pm Seasonal
Kendall Village Sunday 9am-3pm Year Round
Lincoln Road Sunday 9am-6pm Year Round
Mary Brickell Sunday 10am-4pm Year Round
Midtown Saturday 11am-6pm Year Round
Pinecrest Sunday 9am-2pm Year Round
South Miami Saturday 9am-2:00pm Year Round
Tropical Park Saturday 9:00am-3pm Year Round
Upper East Saturday 9:00am-2pm Year Round
Wynwood Saturday 12pm-6pm Year Round
Adrienne Arsht Ctr Monday 4pm-8pm Year Round
Amelia Earhart Sunday 11am-5pm Closed
Coconut Grove Saturday 10am-7pm Year Round
Coral Gables Saturday 8am-1pm Jan-March
Coral Gables Biltmore Saturday 8am-2pm Seasonal
•
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March 19, 2017
March 26, 2017
April 02, 2017
April 09, 2017
April 16, 2017 *Easter Sunday
April 23, 2017 *River Cities Festival
April 30, 2017
May 07, 2017
May 14, 2017 *Mother’s Day
•
•
•
•
1) 2016 Miami Springs Farmers’ Market
Market Dates and Times: Sundays, March 19, 2017 - May 14, 2017.
Market Hours: 10:00 a.m. - 3:00 p.m.
2) Location of the Market
3) Check-In Requirements
4) Products to be Sold
Produce:
Flowers and Plants:
Food Items:
Original Art-Work:
Crafts/Other:
5) Fee Structure
Weekly Rate for 10 X 10 Area: $35.00
Full Season Fee (10’ X 10’ Area): $315.00 (9 market days)
6) Space Allocation Requirements
Vendors are required to bring a tent 10x10 size on premises. Parking alongside
Curtiss Parkway is designated for consumers. Vendor parking is undecided.
7)Application for the Market
8) Civic Organization Participants
9) Rights Reserved by M&N Co.
10) Vendor Responsibility
a)
d
11) The Farmers Market and M&N Co. Responsibilities
Event Name: The Miami Springs Fresh Thyme Market
Event Host M&N Co.
Organization:
Event Date(s): March 19, March 26, April 2, April 16, April 23, April 30,
May 7, May 14, 2017
Event Start Time: 10:00am
Event End Time: 3:00pm
Event Location
Selected: Yes
Location: North of Curtiss Parkway
Event Location
City: Miami Springs
Key Contact Nicole Petralanda or
Person(s): Michelle Candelaria
Phone: (786) 547-7851 or
(305) 206-8770
E-Mail: nicolepetralanda@yahoo.com
mishelle023@yahoo.com
Preferred Method of Communication:
Telephone
Email
Market Segment: Non-for-profit
Educational
Social
Event Type: Farmers’ Market
Event Frequency: Seasonal
Event Host Overview (mission, philosophy, ect.):
Vision: Our vision for the city of Miami Springs’ Farmers Market is it to ultimately become
an established market, that attracts more residents to our downtown area. The first two
years will be dedicated to making sure that the market is consistent, professionally-
managed, well attended and highly-visible. In 3-5 years our goal is to greatly expand the
size of the market. We would also like to focus on programming activities, that would
include: local artists, vintage products, crafts, delicious food, natural juices, yoga, and kid’s
recreation in order to increase attendance by making the market fun and exciting. We
would like to see this farmers’ market become an ongoing tradition in our Miami Springs
community while creating consumers awareness of a healthy lifestyle.
Mission: The mission of the Miami Springs’ Farmers Market is to provide a weekly
community event for all ages, that will provide a source of fresh fruit, vegetables and local
goods to residents, highlight the downtown area, and encourage residents to get in the
habit of coming downtown. This market is being created to function as an economic
development tool and a community gathering place. The purpose of the market is to
promote locally grown/made and a products, activities and encourage visitors to patronize
nearby businesses. It is also hoped that the Market will foster a sense of community and
educate on healthy eating habits. The intention is that vendors, customers, downtown
businesses and residents will benefit from this market as well raise health awareness.
Event Objectives: The objective is for customers and residents to benefit from the variety
produce that the seasonal market will offer. Our intention is for local farmers to be
successful and save farmland while raising health awareness in the community.
Meeting Theme: Spring Theme
Expected Total Event
Attendance: 200 over
Event History: First Time Event under new management
Accessibility/
Special Needs: None
Future Open Dates:
There are future open
dates for this event: Yes
Event Proposal Outdoor Activities
Overview: Entertainment
Games
Gifts
Themed Event
Staffing Requirements: None
Description of security Commercial General Liability Insurance
and/or liability insurance
requirements: Coastal Insurance
Special Activities
Recreational Activities: Yoga, Live exercise demos
Entertainment: Live Music, Dog Show
Children’s Programs: Petting zoo, Easter Egg hunt
Senior Citizens: Bingo
Primary Set-up: 10x10 tents
Cleaning Services: Volunteer Services
Medical/Emergency
Instructions: Dial 911 and notify Planners
Key Event Organizer/Host Nicole Petralanda (786) 547-7851
Organization Contact in Michelle Candelaria (305) 206-8770
Case of Emergency/Crisis:
Crisis & Emergency
Instructions: Dial 911 and/or notify Planners
Onsite Communications
Protocol: Phone Calls /Text messages are preferred
method of contact for planner
Farmers Market Expense
Report Year 1
Expenses
Liability Insurance 1,500.00
License and Permits 100.00
Marketing 600.00
Printing: Banners 500.00
Printing: Flyers and B.
Cards
300.00
Total Expenses: $3,000
MSFM-Spring Thyme Proposal

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MSFM-Spring Thyme Proposal

  • 1.
  • 2. Summary -------------------------------------------------------------------- Page 4 Description ----------------------------------------------------------------- Page 6 Vision & Goals Mission History & Current Situation ---------------------------------------------- Page 8 Location & Ownership --------------------------------------------------- Page 10 Key Planning Assumptions ---------------------------------------- Page 12 - 14 Size of Market Foot Traffic Competition Summary SWOT ---------------------------------------------------------- Page 16 Marketing Strategy ------------------------------------------------------- Page 18 Management --------------------------------------------------------------- Page 20 Skills and Qualifications Responsibilities Financial Strategy & Project Income ----------------------------- Page 22 - 23 Overview Initial Investment Cash Flow Scenarios Forecast #1 Forecast #2 Project Market Dates Next Steps ----------------------------------------------------------------- Page 25 Market Rules and Regulations ------------------------------------ Page 27 - 32 Event Summary ------------------------------------------------------ Page 34 - 37 Expense Report ----------------------------------------------------------- Page 38
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. There are a number of farmers’ markets within a 20 mile range of Miami Springs. These markets include the following: Location Day of Week Times Duration Doral Sunday 10am-3pm Seasonal Kendall Village Sunday 9am-3pm Year Round Lincoln Road Sunday 9am-6pm Year Round Mary Brickell Sunday 10am-4pm Year Round Midtown Saturday 11am-6pm Year Round Pinecrest Sunday 9am-2pm Year Round South Miami Saturday 9am-2:00pm Year Round Tropical Park Saturday 9:00am-3pm Year Round Upper East Saturday 9:00am-2pm Year Round Wynwood Saturday 12pm-6pm Year Round Adrienne Arsht Ctr Monday 4pm-8pm Year Round Amelia Earhart Sunday 11am-5pm Closed Coconut Grove Saturday 10am-7pm Year Round Coral Gables Saturday 8am-1pm Jan-March Coral Gables Biltmore Saturday 8am-2pm Seasonal
  • 14.
  • 15.
  • 17.
  • 19.
  • 21.
  • 22. March 19, 2017 March 26, 2017 April 02, 2017 April 09, 2017 April 16, 2017 *Easter Sunday April 23, 2017 *River Cities Festival April 30, 2017 May 07, 2017 May 14, 2017 *Mother’s Day
  • 23.
  • 24.
  • 26.
  • 27. 1) 2016 Miami Springs Farmers’ Market Market Dates and Times: Sundays, March 19, 2017 - May 14, 2017. Market Hours: 10:00 a.m. - 3:00 p.m. 2) Location of the Market 3) Check-In Requirements 4) Products to be Sold
  • 28. Produce: Flowers and Plants: Food Items: Original Art-Work: Crafts/Other:
  • 29. 5) Fee Structure Weekly Rate for 10 X 10 Area: $35.00 Full Season Fee (10’ X 10’ Area): $315.00 (9 market days) 6) Space Allocation Requirements Vendors are required to bring a tent 10x10 size on premises. Parking alongside Curtiss Parkway is designated for consumers. Vendor parking is undecided. 7)Application for the Market 8) Civic Organization Participants
  • 30. 9) Rights Reserved by M&N Co.
  • 32. 11) The Farmers Market and M&N Co. Responsibilities
  • 33.
  • 34. Event Name: The Miami Springs Fresh Thyme Market Event Host M&N Co. Organization: Event Date(s): March 19, March 26, April 2, April 16, April 23, April 30, May 7, May 14, 2017 Event Start Time: 10:00am Event End Time: 3:00pm Event Location Selected: Yes Location: North of Curtiss Parkway Event Location City: Miami Springs Key Contact Nicole Petralanda or Person(s): Michelle Candelaria Phone: (786) 547-7851 or (305) 206-8770 E-Mail: nicolepetralanda@yahoo.com mishelle023@yahoo.com Preferred Method of Communication: Telephone Email
  • 35. Market Segment: Non-for-profit Educational Social Event Type: Farmers’ Market Event Frequency: Seasonal Event Host Overview (mission, philosophy, ect.): Vision: Our vision for the city of Miami Springs’ Farmers Market is it to ultimately become an established market, that attracts more residents to our downtown area. The first two years will be dedicated to making sure that the market is consistent, professionally- managed, well attended and highly-visible. In 3-5 years our goal is to greatly expand the size of the market. We would also like to focus on programming activities, that would include: local artists, vintage products, crafts, delicious food, natural juices, yoga, and kid’s recreation in order to increase attendance by making the market fun and exciting. We would like to see this farmers’ market become an ongoing tradition in our Miami Springs community while creating consumers awareness of a healthy lifestyle. Mission: The mission of the Miami Springs’ Farmers Market is to provide a weekly community event for all ages, that will provide a source of fresh fruit, vegetables and local goods to residents, highlight the downtown area, and encourage residents to get in the habit of coming downtown. This market is being created to function as an economic development tool and a community gathering place. The purpose of the market is to promote locally grown/made and a products, activities and encourage visitors to patronize nearby businesses. It is also hoped that the Market will foster a sense of community and educate on healthy eating habits. The intention is that vendors, customers, downtown businesses and residents will benefit from this market as well raise health awareness. Event Objectives: The objective is for customers and residents to benefit from the variety produce that the seasonal market will offer. Our intention is for local farmers to be successful and save farmland while raising health awareness in the community. Meeting Theme: Spring Theme
  • 36. Expected Total Event Attendance: 200 over Event History: First Time Event under new management Accessibility/ Special Needs: None Future Open Dates: There are future open dates for this event: Yes Event Proposal Outdoor Activities Overview: Entertainment Games Gifts Themed Event Staffing Requirements: None Description of security Commercial General Liability Insurance and/or liability insurance requirements: Coastal Insurance Special Activities Recreational Activities: Yoga, Live exercise demos Entertainment: Live Music, Dog Show Children’s Programs: Petting zoo, Easter Egg hunt Senior Citizens: Bingo Primary Set-up: 10x10 tents Cleaning Services: Volunteer Services
  • 37. Medical/Emergency Instructions: Dial 911 and notify Planners Key Event Organizer/Host Nicole Petralanda (786) 547-7851 Organization Contact in Michelle Candelaria (305) 206-8770 Case of Emergency/Crisis: Crisis & Emergency Instructions: Dial 911 and/or notify Planners Onsite Communications Protocol: Phone Calls /Text messages are preferred method of contact for planner
  • 38. Farmers Market Expense Report Year 1 Expenses Liability Insurance 1,500.00 License and Permits 100.00 Marketing 600.00 Printing: Banners 500.00 Printing: Flyers and B. Cards 300.00 Total Expenses: $3,000