3. 3
Petrosoft products are central pieces
of business automation
C-Store Office is an internet-based back office
application that provides a wide range of solutions for
gas stations and convenience stores. This back office
software system is the cost-effective solution that delivers
the power of c-store automation and gives operators
an unfair advantage over competition. C-Store Office
online tools are packed with features that optimize store
inventory, manage costs and set pricing to maintain tight
control over both fuel and store margins. C-Store Office
smoothly integrates store and supplier data offering
flexibility and versatility in enhancing business. This
software integrates with most handheld devices, POS and
ATG systems.
Fuel-Central fuel distribution management software from
Petrosoft automates fuel distribution management to
optimize inventory, maximize truck utilization and driver
productivity, and minimize operating expenses without
compromising customer service. Fuel-Central puts an
end to time-consuming manual processes like: collecting
accurate inventory and sales information, invoice creation
and tracking taxes. It will also end double entries, run-
outs, haul backs and other problems that waste time and
cost fuel marketers profits. Fuel-Central will help jobbers
to optimize scheduling while minimizing downtime and
optimizing site fuel inventory.
CSO Mobile cuts the chain that previously tied back office
software users to a desk. By adding agility and mobility to
all C-Store Office applications, customers now enjoy the
added freedom to work anytime, anywhere.
Direct Connect makes implementing all of Petrosoft
software products easy and cost effective. Direct Connect
serves as the hub that unifies POS and ATG systems to
the software, eliminating the need to have a computer at
each location. It greatly improves the speed of information
exchanged with stores and minimizes rollout time for new
customers.
Data Entry Service reduces labor at site level by
providing data processing services and slashes
paperwork by as much as 75%.
4. 4
Integration Diagram
Our cloud-based software helps to integrate all sources of information
for the fuel and retail industry on the internet, automating most common
business procedures for its users. Petrosoft servers collect information
TCP/IP
or serial
TCP/IP
or serial
TCP/IP
or serial
Vendors &
Suppliers
Direct Connect
EDI
5. 5
Petrosoft Data center
Cloud
Petrosoft WEB Portal
cstoreoffice.com
Personal Mobile
Applications
CSO Mobile
Petrosoft Fuel
Management
fuel-central.com
from store hardware such as POS systems and ATG’s without the need
for a computer in the store. This makes implementation of our services
simple and cost effective and connections robust and reliable.
6. 6
Relevant Reports Convert
Knowledge into Profits
Data
Information Knowledge Profits
►► Companywide Integration
►► Over 200 Reports
►► Item Level Inventory
►► Maximize Turns
►► Eliminate Dead Inventory
►► Reduce Overstock
►► Integrated Accounting
►► Enhanced Operations
7. 7
Inventory Optimization and Control
Inventory Optimization increases the quality of store inventory, eliminates dead items and overstocks which lead to spoilage,
breakage and theft. The reports on inventory status determine optimal stocking levels and recalculate inventory values to quickly spot
slow moving items.
Excessive
Inventory
Improved Cash Flow
Reduced Shrinkage
Reduced Spoilage
Inventory
Optimization
Reports
Procedures
Business practice
Solution
Functionality
Benefits
Pain
“What I like best about C-Store Office is that Petrosoft keeps updating it based on their knowledge of the
market. They own their own stores and use that retail experience to keep adding fresh new applications and
reports to the site to help keep our business up to date. They also integrate directly to QuickBooks, which
really helps us streamline our accounting.”
Sajir Haribal
The Market, El Paso, TX
8. 8
Operations Optimized
“The reason I use C-Store Office is because it makes my job very, very easy. C-Store Office has all the tools I need
to run my business the way I want to and it saves me an enormous amount of time. The big pile of paperwork that
used to be on my desk every morning is gone!”
Vijay Patel,
Stop N Go Convenience Stores, Asheville, NC
C-Store Office
0Minutes 20 40 60 80
Traditional
9. 9
The Benefits of Operations Control
The architecture of Petrosoft solutions is designed to drive productivity gains throughout the operation. The time-consuming
process of purchasing inventory offers a good example. C-Store Office is engineered to reduce the time required to make
orders, while drastically improving the process and lowering inventory costs.
Manual approach: No system
A time-consuming manual process with no capacity
for oversight or ability to verify results:
►► Manually review and count items in stock
►► Manually write up an order
►► Receive order and manually verify
►► Enter the invoice manually
Petrosoft Approach: Focused System Architecture
A fast, productive process with total control and the
ability to accurately verify results:
►► Order is produced based upon on-hand inventory
and sales projection data
►► System automatically bars restricted items
►► Best sellers are stocked appropriately
►► Accurate, item-level invoice produced automatically
Outcome: Poor quality, poor control, no oversight
on ordering process
Outcome: High inventory quality, accurate stocking
levels, complete verification of results.
Total Time to Process: Over one hour Total Time to Process: Less than one minute
10. 10
Promotion
and Merchandising Support
“I am the price book manager for
our company and the C-Store Office
price book is my favorite feature of
the system. It really makes my job so
much easier because C-Store Office
catches every price change on every
shift and makes sure that I can see and
approve all of them before it updates
our registers. I am always confident our
pricing at the registers is correct.”
Today’s convenience store market constantly offers new
promotions intended to merchandize the thousands of
different products sold in the store. New product launch
programs, seasonal promotions and others help build
customer loyalty to brands, while increasing traffic in
the store. Given the sheer volume and diversity in store
inventory and the hundreds of promotions available,
managing these efforts can be time consuming and
challenging. This is why C-Store Office is a must have to
automate these processes and maximize profits. C-Store
Office will help retailers to capitalize on the promotions
more effectively.
C-Store Office tracks inventory levels with margins
automatically, to measure the effectiveness of promotions.
This gives confidence in stocking levels and margins
regardless of how many promotions are running.
Amber Rench
The Pumping Stations, Augusta GA
11. 11
Enhancing the Franchise
with Enterprise Technology
C-Store Office is an ideal tool for franchisors to enable
the rapid growth that operators seek, strengthening the
business of both franchisors and franchisees through the
powerful synergy its cloud-based architecture creates.
C-Store Office provides the flexibility to meet the needs
of individual franchisees, while still providing the reporting
uniformity required to scale and expand an already
proven model.
An excellent example of this synergy is the C-Store
Office price book. Our SaaS model allows Petrosoft to
offer a centralized price book which the franchisor can
quickly and easily deploy to franchisees. Retail prices and
promotion program participation can be made mandatory
or optional, depending on the franchisor’s requirements.
C-Store Office builds franchise value by giving the
franchisor the level of control desired and the flexibility to
offer options to the franchisee wherever appropriate.
►► Robust Infrastructure
►► Rapid Deployment
►► Centralized Data
►► Promotion Participation Management
►► Automated Royalty Calculations
►► Inventory Reconciliation
►► Mobile Applications
►► Lottery Management
Franchise Headquarters
Franchise Operators
12. 12
Go Mobil.
No PC required
Petrosoft has always prided itself in providing the most in-
demand, up to date technologies to its customers. In today’s
fast paced world, smart phone applications are the only way
to move at the speed of business.
Whether the store just experienced a cost increase or
inventory levels are running low, CSO Mobile is there to
assist. This is an excellent and powerful means to directly
raise awareness throughout the business. When users can
carry item level information in the palm of their hand, they
can surely increase profits, reduce shrinkage and have a
smoother running operation.
CSO Mobile gives users the chance to handle issues when
they arise instead of days later. This is the fast, easy way to
get up-to-date information anywhere, at any time.
CSO Mobile allows the flexibility to manage multiple stores or
a single location, right from the palm of your hand.
14. 14
Direct Connect
Communications Innovation
The Direct Connect terminal from Petrosoft enables retailers to
connect POS and ATG systems directly to the internet without
the need for an onsite computer. It connects in minutes, to
create a high-speed internet connection. Direct Connect is
less expensive than even the most basic PC, saving users
hundreds of dollars in hardware per site.
Direct Connect will update a POS system faster than a PC.
This high-speed unit is robust and reliable, communicating
“What originally made us decide to go with C-Store Office was the ease of installation.
We have thirty two locations and at the time, we had no price book, zero scanning and
no back office. Within two weeks they had us scanning at thirty locations! The reason
we have stayed with them is because we have a comfort level with the way they do
business. They don’t have a long term contract. It’s month to month, so they have to
prove themselves every month and they do.”
Michael Harrell
Duckthru Convenience Stores, Ahoskie, NC
directly to Petrosoft servers from POS and ATG systems. Store
owners will find it the fastest, most economical route to a full
implementation of Petrosoft services.
Petroleum marketers often serve a diverse network of customers
with many different levels of technology. Direct Connect works
in any dealer location because it does not require an onsite
computer. With Direct Connect no computers or computer skills
are necessary to have all locations reporting uniformly.
15. 15
Petrosoft
Data Entry Services
Petrosoft data processing services eliminate hours of paperwork and allow store managers more time to spend on the trade
floor. This unique service makes it possible and practical for businesses of any size to do perpetual inventory and automatic
ordering.
Store managers simply scan their paper invoices in using a standard desktop scanner and save them to C-Store Office.
Petrosoft product specialists then create electronic invoices containing item-level data. Invoices are returned in hours and allow
store managers to track costs and inventory at item level. Combined with EDI, managers will track all purchases, at item-level,
without ever manually processing an invoice.
C-Store Office generates detailed reports on item velocity and stocking levels. Overstocks and dead items are flagged to be
eliminated from inventory. Inventory is optimized and managers spend minutes instead of hours on invoices.
“As both the Director of Operations and the Price Book Manager,
I was concerned about getting timely operating data from our
forty-nine locations and keeping tight control on prices, too.
C-Store Office gives me the data I need to run the business
properly and the data entry service helps us keep a tight rein on
our supplier pricing.”
Rizzy Mohammed
AMI Stores, Panama City, FL
►► Reduce paperwork by 75%
►► Increase item level accuracy
►► Reduce labor costs
16. 16
Fuel-Central:
Fuel Distribution Reinvented
Fuel-Central is reinventing the fuel distribution industry with
powerful, cloud-based applications that boost productivity
and drive costs out of the channel. Fuel-Central helps
distributors save time and money by reducing errors and
paperwork, lowering the cost of doing business throughout
the organization. Fuel ordering, pricing and scheduling
are automated for accurate and reliable results. Customer
purchases, payables and credit card transaction records are
managed electronically saving time and money.
Fuel-Central allows distributors to project sales weeks in
advance, to optimize purchase strategies and capitalize on
price fluctuations as they arise.
With their private web interface, dealers will have the flexibility
to place orders online or over an automated phone system.
They can also view their account histories, pricing trends and
invoices along with other account information.
Fuel-Central simply provides the best end-to-end business
solution that lets jobbers grow their business with lower staff
expense and deliver superior service to dealers.
Regular
2,700
Regular
2,300
Regular
1,700
Diesel
1,700
Plus
1,100
17. 17
Maximum productivity.
No compromise on customer service
►► Collect payments faster
►► Track Price Changes on Commission Agents
►► Real Time Store Inventories
►► Daily Sales
►► Complete or Split BOL’s
►► Connect to Point of Sale
►► Connect to ATG
At the heart of Fuel-Central is the most advanced dispatch center available today. Petrosoft took full
advantage of cutting edge technology that makes it easy for dispatchers to schedule hundreds of loads
weeks in advance, quickly and accurately.
The console provides a dispatcher with deep business intelligence on every customer, including up-to-
date inventory, upcoming delivery schedules, driver shift schedules and even current customers’ credit
and payment history. With the click of a mouse, drivers can be assigned to future deliveries or rerouted to
make current delivery assignments more efficient.
Fuel-Central allows you to do more with less, optimizing employee scheduling without compromising
customer service.
18. 18
Customers Success Stories —
Waseem Petroleum
Key to Success: Flexibility
For Director of Operations Ejaz Rahim at Waseem
Petroleum, the key to achieving his business
goals was going to require a flexible approach.
The Madison, New Jersey Shell and BP-branded
distributor has a very diverse business. The
company owns convenience stores, a number of
gas stations and has a co-branding relationship
with 7 Eleven in its North Jersey region. Beyond
that, there were different types of technology
in different locations. They have networked ATG’s,
non-networked ATG’s, a mix of POS systems and
in the case of the 7 Eleven locations, proprietary
POS systems. In all, Waseem Petroleum services
over 70 locations in New Jersey and New York.
“We had just gotten too big to monitor gas sales
and inventories manually” says Rahim, “but trying to find an electronic
solution that could pull all of these various types of businesses together
was a real challenge. We really needed to automate data collection, but
there just did not seem to be one solution out there that could fit all these
situations. We didn’t know our true pool margins at various locations, and
we were having trouble getting timely inventory data to base delivery
schedules on.”
That is when Rahim discovered Petrosoft and contacted the company.
Petrosoft offers a number of products to different sectors of the retail
Petroleum industry, but the specific needs of Waseem Petroleum called
for a different type of solution. Two products from Petrosoft proved just
the solution. i49 fuel sales reporting application is a web-based tool
that collects and reports data on fuel sales, costs, prices, margins and
can project delivery schedules. It also provides statistical inventory
reconciliation reporting (SIR) automatically. It is easy to use and provides
Waseem Petroleum with exactly the data needed to run their business
efficiently.
Tying the whole system together is the Petrosoft Direct Connect DC 101
unit. A smart, fast proprietary hardware that can connect to PCs, Ethernet
and internet networks to communicate data to Waseem Petroleum from
each of the locations they service.
“Petrosoft can pull data from registers and networked Veeder-Root gauges
or allow manual entry through a PC,” says Rahim, “and we get all the data
we require online at an extremely low price.”
All Petrosoft products are compatible, so as they move forward, Waseem
petroleum is thinking about expanding the sophistication of its Petrosoft
applications where appropriate.
“These units can all be combined together like building blocks,”
he noted. “In the convenience stores, we are planning to upgrade to the full
back office and it will work perfectly with the gear and software we already
have for those locations. It gives us a clear path forward.”
19. 19
Retail Customers success stories —
Saneholtz-McKarns
Key to Success: User-Friendliness
teachable interface. I was confident my managers would be able to learn
C-Store Office quickly and that they would use it. That was the key thing
— we had to make sure our managers would use it effectively.”
Erb is pleased with the level of acceptance C-Store Office has gained from
employees and they are seeing the results they anticipated. “C-Store Office
makes it possible and practical for us to reach the goal of managing our
inventory at item level. The managers can use it, and they can get the work
we want them to do, completed in a reasonable amount of time.”
There were a few pleasant surprises as they began to phase in C-Store
Office at their retail locations, too. “One thing we didn’t expect was
how much increased oversight we’d have over our vendors,” Erb
noted. “Because of the way C-Store Office handles invoices, we are
able to catch vendor errors easily. We are a margin-driven company,
and C-Store Office displays the margin on every item in every invoice
so we can spot errors right away.”
Going forward, Saneholtz-McKarns’ strategy is to automate the business
as much as possible and use C-Store Office to continuously streamline
the operation. “I can see where C-Store Office can play a role in
improving our operations in other areas, too,” He offered. “The next
step will be to interface between C-Store Office and QuickBooks, so we
can begin to get our accounting automated as well. There are a lot of
opportunities here for increased efficiency and we plan to use them all.”
Saneholtz-McKarns, Inc. of Montpelier, Ohio is a petroleum marketer
and convenience store operator serving northwestern Ohio and southern
Michigan. The company owns and operates sixteen retail locations.
General Manager Jeff Erb wanted to streamline and automate operations
at his stores, but his past experience with back office systems made him
very cautious about selecting a vendor.
“We did a very thorough search and looked at a number of back office
systems,” says Erb. “We wanted to begin keeping our inventory at item
level and were also looking for a system that would give us a complete
suite of reports on all aspects of the business.”
Past experience had taught Erb to be careful about which software
package he chose. “We had used another software product in the past,”
he noted, “but it was so complicated that it ended up costing us more
time than manual operations did. It had all the features we wanted, but it
was just too difficult to work with.”
Erb spent many months looking at back office systems including C-Store
Office. He found that many of them had the features he was looking for.
However, the usability factor kept surfacing in the various demonstrations
he saw.
“In the end, after doing all our research, we just kept coming back to
C-Store Office,” says Erb. “We liked it the best because it was so user
friendly. It had all the features we were looking for but it also had a really
21. 21
Is cloud computing
right for you?
Reduce Costs — Through this delivery method
Petrosoft customers do not need to invest in hardware
or infrastructure because the software is ready to be
deployed through a web browser.
Increased Mobility — Since the way companies do
business is changing and requiring more employees
to be at more locations, the cloud allows them access
to workplace applications from any part of the world
via the internet, at anytime.
Less Technical Problems — The back end
infrastructure is maintained and monitored by full time
technicians. This allows companies to implement a
Petrosoft product without increasing the workload of
their IT staff. This also allows single store operators the
benefits of having an IT staff without the cost.
Data Storage and Back up — Through the Petrosoft
Cloud, clients will be able to store as much data as
they would like to the system. Additionally, redundant
backups and tested disaster recovery plans are in
place for data protection.
Flexibility — All subscriptions are month to month
from the very first day. This allows customers to
ensure they have made the right decision without over
committing themselves or their resources.
“For us, one key factor in deciding to go with C-Store Office was
the fact that it is web-based and reasonably priced. That meant a
simple, easy set-up and a smaller impact on our working capital
as we were launching the business. Our time management is
much more efficient using C-Store Office to run the business and
we really like the one-on-one relationships we have with the tech
support people.”
Tom Cook
Jump Start Markets, Ozark, MO
22. 22
SaaS
and Cloud Technology
SaaS or “Software as a Service,” is the delivery model Petrosoft uses to supply its clients with the
most up-to-date tools available in software technology today. It lets clients access our applications
through their web browser and deploys updates and new releases fast.
Cloud computing and our global internet presence in North America, Europe and Asia allow us
to rapidly deploy our applications anywhere in the world and service our customers promptly and
efficiently. We use a variety of devices to create robust and efficient business communications
networks anywhere our customers do business.
“For me, the cloud computing model was the most important factor
in choosing C-Store Office. It works amazingly well from anywhere
in the world! I own several businesses that are quite remote from
each other and I love having total access to my convenience store
business data whenever I want it, no matter where I am.”
K. B. Roowalla
MetroGas, Los Angeles, CA
23. 23
What does Petrosoft do?
Petrosoft LLC is the leader in internet-based business solutions for retailers and distributors. With a special focus in retail and the
petroleum industry, we provide integrated communication and business intelligence services across all segments of the marketplace.
Provide back office software-
as-a-service for retail stores and
gas station operators
Provide distribution
management software for
fuel jobbers
Provide business
intelligence software for
marketers and franchisors
Automate business processes to streamline communications
and drive out costs across the entire segment.
Vertically integrate all
sources of information
through the petroleum
sales channel, connecting
dealers, vendors,
distributors and POS
equipment.
