2. 60,000 years ago > People started to speak
5,000 years ago > People started to write
600 years ago > People started to publish
43 years ago > The Internet was born
9. The Internet is changing …
Soon all the information you ever encountered
in your life will be linked together in this system
across countries, across continents.
All languages
Every library, Every song, Every movie
Every television show, sports game, news broadcast
and book will be found somewhere on the World Wide Web
10. Stuart Hall explains his idea of changing the predominant influence
(Hall, Katz)
“Hegemony is not a formation that incorporates everybody.
It entails quite a different conception of how social forces and
movements, in their diversity, can be articulated into strategic
alliances. To construct a new cultural order, you need not to
reflect on an already-formed collective will, but to fashion
a new one, to inaugurate a new historical project.”
11. Convergence is the
“flow of content across multiple media platforms,
the cooperation between multiple media industries,
and the migratory behavior of media audiences”
media convergence is where “old and new media collide”
and where “grassroots and corporate media intersect”
“Worship at the Altar of Convergence,” Henry Jenkins
12. ter Benjamin,
e Work of Art in the Age of Mechanical Reproducti
cusses Walter Benjamin,
a convergence between the old,
e contemplativeArt in the Age of Mechanical Reproduction,”
“The Work of forms of art like unique paintings
discusses a convergence between the old,
sculpture contemplative forms of art or the new, faster-pace
more and photography like unique paintings
ia of the sculpture andHe sees thethe new, faster-paced as a n
and cinema. photography or newer art form
media of the cinema. He sees the newer art form as a new
de of representation because of the technological
mode of representation because of the technological
ances on whichwhich it depends—particularly the advances advanc
advances on it depends—particularly the
in mechanical reproducibility—as well as the fact that it
mechanical reproducibility—as well as the fact that
presents new ways of viewing and interacting with art.
ents new ways of viewing and interacting with art
16. A new dogmatism in media theory has shifted the focus
from text to the audience. This ‘active audience’
insists that the audience is in control of the
meaning of media products.
Fiske
