Since April is Distracted Driving Month, we decided to revisit the topic and talk about good strategies to coach drivers. In this webinar, we demo the Ready Fleet platform, show example safe driving policies, and discuss the dangers of distracted driving.
Powerful Google developer tools for immediate impact! (2023-24 C)
Ready Fleet Distracted Driving Month 2019
1. 1
Welcome to the Ready Fleet Webinar!
Ben Muhlenbruch
Ready Fleet Expert
2. What is distracted driving?
In order to address this growing
epidemic, we need to
understand what it is.
3 Forms of Distracted Driving:
● Physical
● Visual
● Cognitive
3. What is distracted driving?
Physical: Things that require you to remove your hands from the steering wheel
● Can be as simple as adjusting the radio or eating. Eating or drinking while driving can be a
significant distraction.
Visual: Things that take your eyes off the road
● Other drivers, billboards, phones, etc. Keep your eyes on the road. It’s recommended that drivers
move their eyes every 2 seconds and check their mirrors every 5-8 seconds.
Cognitive: Things that occupy your mind, pulling your attention on the road
● Audiobooks, podcasts, daydreaming. Drivers should never multitask while driving, in particular using
smartphones to text, video chat, or post to social media.
● Avoid complicated tasks. Drivers can remain distracted for 27 seconds after making a call, even if
they use a hands-free device, according to AAA.
4. Driver Behaviors Must Change
• US drivers use their phones on 88 out of 100 trips*
• Sending a text takes your eyes off the road 3.8 seconds**
• This is the equivalent of driving the length of a football field blind at 55 mph
• Nine Americans die every day because of texting and driving. This
includes innocent victims in vehicles hit by people who are texting while
driving. BUT:
• People do not believe this behavior is risky
• Cost to the US economy= $175B
• 13% increase in auto insurance premiums
What will this epidemic cost you?
*National Highway Transportation Safety Association- Dec 2017 ** Federal Motor Carrier Safety Administration- Dec 2017
5. Risk is Escalating
Hand held bans*
* Insurance Institute for Highway Safety- 2017 ** Federal Motor Carrier Safety Administration - 2017
Text bans*
Penalty Examples:
California- $20
Arkansas- $100 + 10 days prison
Maine- $250- $500
Utah- $750 + 90 days prison
Texting and Driving Laws in Iowa
Texting while driving in Iowa is illegal. As
part of the state’s efforts to stop distracted
driving, drivers cannot use any type of cell
phone or portable electronic device to view,
write, or send text messages or emails from
behind the wheel of a moving vehicle:
$100.50 Fine
CDL Holders Texting and Driving
Laws in Iowa
Texting while driving in Iowa is prohibited
amongst all commercial vehicle operators,
school bus drivers, and drivers of standard
passenger vehicles unless it is hands-free:
up to $2,750 fine
6. Distracted Driving-Texting and Driving
About 80% of adult drivers think they can
manage texting while driving, according to a survey
by the Virginia Tech Transportation Institute.
“
”
7. Making Real Changes
Understand the scope of distracted driving
● The first step is admitting you have a problem
● Electronic devices pose a unique problem, combining all 3 types of distractions
Hire safe drivers
● Motor Vehicle Record (MVR) reviews for all new drivers
● Consider including a road test as part of the hiring process
Coach current employees to be safe drivers
● Clear, enforceable safe driving policies are crucial
● Provide specific consequences for failing to follow procedures
● Implement driving reviews and yearly MVR reviews
● Maintain records of your policies
64% of all vehicular crashes have a cell phone involved –
421,000 people are injured every year in these crashes.
“ ”
8. Education & Accountability-CANI
Making drivers accountable
It’s not enough to set a policy – it must be enforced and drivers must be held accountable with defined rewards for
adherence, or penalties for non-compliance. Dictating a policy without explaining it or without adequate training and
enforcement will lead to non-compliance and failure.
Education is important
Particularly when it comes to distracted driving. That’s because a vast majority of adult drivers think that they can both drive
and engage in a distracting behavior safely.
Ongoing Process
Distracted Driving Policy-as with any safety program-requires ongoing cultivation and refreshing. Adhering to a C.A.N.I
(Continuous And Never-ending Improvement) philosophy will help ensure team and driver engagement. New technologies
that both contribute to distractions and combat it are continually coming to the market and must be addressed.
9. Ready®
Fleet
• Provides Visibility into your
company vehicles and driver
behavior
• Reduce your risk and liabilities
from Distracted Driving
• Improve employee safety
• Improve vehicle efficiency
• Reduce vehicle costs
10. Ready®
Fleet Management Overview
Visibility
● Driver Behavior
● Speeding
● Phone Usage
Education is important
Particularly when it comes to distracted driving. That’s because a vast majority of adult drivers think that they can both drive
and engage in a distracting behavior safely.
Ready FLeet Platform Demo-Scorecard Review
11. How we help
Real Time Location
Tracking
Vehicle Health
Driver Behavior
Custom Alerts &
Notifications
Reporting Web & App Interfaces
Monitor and route vehicles with
real-time location and traffic awareness.
Track maintenance, battery health,
engine temperature alerts, fuel levels
and DTCs for your vehicles.
Identify risky behavior, create safer
drivers and reduce accidents.
Easily setup custom alerts and
notifications for your fleet and stay
up to date in real time.
Keep costs under control with
visibility into fuel usage, idle time,
and fill ups.
Stay up to date at the office or on
the go with Web, iPhone and
Android Apps.
