Personal Information
Entreprise/Lieu de travail
Raleigh-Durham, North Carolina Area United States
Profession
Marketing Communications Manager, Lead Generation
Secteur d’activité
Advertising / Marketing / PR
À propos
Responsible for Eaton's lead generation strategy, campaigns and tactics.
Key responsibilities include:
- Optimizing digital lead sources and developing new ones
- Improving processes and driving leads through the final stages of the sales funnel
- Managing a strategic lead nurture program, integrated with progressive profiling, implicit/explicit lead scoring, also aligned to the buyers journey and target persona business challenge
- Working collaboratively with global marketing communications teams to share and implement best practices
- Part of cross-divisional team rolling out new CRM tool
Additionally, responsible for overseeing marketing communications programs for Power Quality bu...
Mots-clés
telemarketing
eloqua
digital marketing
lead generation
conversion
leads
inbound marketing
qualified leads
demand type
Tout plus
Présentations
(1)Personal Information
Entreprise/Lieu de travail
Raleigh-Durham, North Carolina Area United States
Profession
Marketing Communications Manager, Lead Generation
Secteur d’activité
Advertising / Marketing / PR
À propos
Responsible for Eaton's lead generation strategy, campaigns and tactics.
Key responsibilities include:
- Optimizing digital lead sources and developing new ones
- Improving processes and driving leads through the final stages of the sales funnel
- Managing a strategic lead nurture program, integrated with progressive profiling, implicit/explicit lead scoring, also aligned to the buyers journey and target persona business challenge
- Working collaboratively with global marketing communications teams to share and implement best practices
- Part of cross-divisional team rolling out new CRM tool
Additionally, responsible for overseeing marketing communications programs for Power Quality bu...
Mots-clés
telemarketing
eloqua
digital marketing
lead generation
conversion
leads
inbound marketing
qualified leads
demand type
Tout plus