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The Do's & Don'ts to Social Media by Buzzsmith

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How well do you know your Do's & Don'ts to Social Media. Here are some of my tips from a workshop I presented for one of my clients

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The Do's & Don'ts to Social Media by Buzzsmith

  1. 1. THE DO’S & DON’TS TO SOCIAL MEDIA PRESENTED BY: BUZZSMITH
  2. 2. WHAT WE WANT TO DO TODAY....
  3. 3. WHAT WE DON’T WANT....
  4. 4. BUT FEELING…
  5. 5. AND PART OF A COMMUNITY
  6. 6. LET’S TALK DO’S & DON’TS
  7. 7. DO: DEFINE YOUR BRAND VOICE
  8. 8. WHO: IS THERE A FACE TO THE NAME WHAT: IS THERE A STORY I WANT TO TELL WHY: SHOULD MY AUDIENCE CARE BRAND VOICE
  9. 9. DON’T: BE SPAMMY
  10. 10. BE AUTHENTIC BE GENUINE BE CONSIDERATE BE A LITTLE PERSONABLE
  11. 11. DO: ENGAGE IN CONVERSATION
  12. 12. HOW TO ENGAGE IN CONVERSATION IN SOCIAL MEDIA: 1. PRO-ACTIVELY LISTEN TO OTHERS EVEN IF YOU DIDN’T START THE CONVERSATION 2. SAY SOMETHING THAT’S RELEVANT TO WHAT THEY SAID 3. SEE IF THEY RESPOND TO WHAT YOU SAID 4. CONTINUE THE CONVERSATION REMEMBER: You’re invading their feed and no one wants to see you having a conversation with yourself
  13. 13. DON’T: OVERSHARE
  14. 14. DO: USE A MANAGEMENT TOOL
  15. 15. WHAT TO LOOK FOR IN A MANAGEMENT TOOL: 1. WILL IT LET ME MANAGE MULTIPLE PROFILES 2. DO I LIKE THE INTERFACE OF THE TOOL 3. AM I ABLE TO MONITOR WHAT I NEED 4. DOES IT PROVIDE THE RIGHT DATA
  16. 16. DON’T: POST IN A CRISIS
  17. 17. ALWAYS MONITOR YOUR FEED BEFORE POSTING
  18. 18. IF THERE’S A CRISIS SHOW SUPPORT
  19. 19. DO: CHECKLIST YOUR CONTENT
  20. 20. BEFORE I PUSH “POST”, “TWEET”, “PIN” OR “SHARE” I SHOULD PROBABLY CHECK TO SEE IF…. 1. ARE ALL THE WORDS SPELLED CORRECTLY 2. DID I USE THE RIGHT WORDS: “THEY’RE” “THEIR” “THERE” 3. DID I USE THE RIGHT LINK TO THE WEBSITE
  21. 21. DON’T: ABUSE #HASHTAGS
  22. 22. #HASHTAGS TO KEEP IN MIND KEEP IT TO 1 BRANDED HASHTAG BE SELECTIVE WHEN USING PRODUCT HASHTAGS (i.e. #jeans, #denim, #blue) ONLY USE TRENDING HASHTAGS WHEN RELEVANT #
  23. 23. DO: OPTIMIZE YOUR PROFILES
  24. 24. 1. USE A STRONG PHOTO FOR YOUR PROFILE PIC 2. OPTIMIZE THE COPY ON YOUR PROFILE THAT DESCRIBES YOUR BUSINESS 3. LIST YOUR WEBSITE
  25. 25. DON’T: GAME THE SYSTEM
  26. 26. DO: HAVE CUSTOMER SERVICE PLAN
  27. 27. CUSTOMER SERVICE WILL HAPPEN ON IT’S OWN WHETHER YOU LIKE IT OR NOT!
  28. 28. GOOD CUSTOMER SERVICE ON SOCIAL MEDIA
  29. 29. UNANSWERED CUSTOMER SERVICE ON SOCIAL MEDIA
  30. 30. DON’T: NEGLECT PLATFORMS
  31. 31. THE CONSEQUENCES OF IGNORING YOUR CUSTOMERS ON SOCIAL MEDIA, CONVERSOCIAL
  32. 32. DO: TESTING & STAGING PROFILES
  33. 33. TWEET FROM THE WRONG SOCIAL MEDIA ACCOUNT TAG THE RIGHT SOCIAL MEDIA HANDLES
  34. 34. DON’T: STEAL IMAGES
  35. 35. THE INTERNET MAY BE FREE BUT IMAGES AREN’T FOLLOW GUIDELINES & MAKE SURE TO CREDIT THE RIGHT SOURCES
  36. 36. DO: CHECK YOUR VISIBILITY
  37. 37. HOW DO YOU KNOW IF YOUR EFFORTS ARE WORKING? YOU’VE BECOME MORE VISIBLE WITH CUSTOMERS
  38. 38. DON’T: FORGET REAL LIFE
  39. 39. REAL-LIFE MOMENTS TO SHARE
  40. 40. DO: STAY COMMITTED TO A PLAN
  41. 41. PATRICK DEMPSEY: A 7 YEAR DREAM AND ONLY 15 MONTHS TO TRAIN & COMPETE IN AN ATTEMPT TO WIN LE MANS
  42. 42. DON’T: GIVE UP EASILY
  43. 43. THIS SOUNDS GREAT, BUT NOW WHAT....
  44. 44. WANT MORE DO’S AND DON’TS? CONTACT@BUZZSMITH.COM
  45. 45. THANK YOU!! Denise Garciano Nafarrete @Niecee denise.nafarrete@buzzsmith.com

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