I was assigned with the project/ I was asked to make business proposal . As per the guidelines i was ask to make fresh start . So i made the proposal accordingly . The implementation of the idea is taken by general public how they start up with the food chain. so i tried to incorporate the same in my document.

1. Business Proposal
Urban Punjab Corner
(Easy to go for perfect Punjabi food)
(Pure Vegetarian)
 Executive Summary:
 Cost included in this plan is on the basis of industry trend.
 This business plan is derived from the Secondary detailed market analysis.
 We also determine the traditional and non-traditional risk associated with failure of food truck.
 Company location : Main road Karol Bagh
 Area of shop selected :125 sq ft
 Rent of shop :65k per month on lease of one year
 Company Description:
 Objective of company :
 Customer satisfaction on the basis of Taste, Price and Service.
 Promoting and expanding the Food truck concept.
 To create health safe and hygienic environment.
 Mission of company :
 Footprint across different market in Delhi on factor like taste health hygiene.
 Efficient and Superior customer satisfaction.
 Highlights :
 Pure Vegetarian
 Home Delivery
 Out seating format
 Consumer Analysis:
 Segment of consumer :
 Lower Middle Class
 Middle class
 Upper Middle Class
 Target customer :
 Students
 Shoppers
 Family
 Residential
 Shop-owners
 SWOT Analysis :
 Strength :
 Economical Price
 Unique Menu
 Tasty Food
 Less competition in market.
 Huge market reach
 Weakness :

2.  New Outlet
 Less awareness
 Competition with famous outlets.
 Opportunity:
 Food market is the fasting growing industry in India.
 Nearby area includes schools, colleges, Market and Residential area.
 Different category of food and affordable price will attract people towards us.
 Threats:
 Growth will be slow and study.
 Time consuming to be established in the market
 Existing competitors
 Fluctuation in the Vegetable market
 Climate factor
 Present Eating outlet Industry Analysis:
 Karol Bagh is shopping hub for consumers but eating outlets are less in numbers.
 Famous Punjabi Sweet, Om Bhature wala, Kishan Bhature and Roshan ki kulfi, Amritsar Chaap Wala are one of the
major competitors.
 There are other outlets available like MacDonald’s, KFC, Pizza hut and Dominos.
 Since there are standard eating outlets but people prefer going to Punjabi Sweet, Om Bhature wala, Kishan Bhature
especially for Chola Bhaturas (Success key of Punjabi wala eating outlet)
 There are some juice shops.
 New pastry bakery eating outlet was having good response and acceptance from consumer.
 Strategic Prospects:
 Introductory Stage :
 Economical price to attract the customer.
 Attractive presentation.
 Customer data base management ( including visiting dates ) for strong Customer relationship
 Weekends offer to attract maximum foot fall( Example : buffe system )
 Growth Stage :
 Customer Co creation technique (Engaging customer with our company to give creative recipe ideas)
 Reference scheme.
 Food Festival in different nearby colleges business promotional activity.
 Promotional offers to regular customer
 Products:
 Chaap (Rs 100-120 per plate half plate Rs60)
 Chinese Cosines (Rs 50 – Rs 120)
 App ki rasio ( Rs70-Rs150 )
 Biryani ( Rs70 – Rs150 )
 Rolls ( Rs 30 – 60)
 Romali roti (Rs 10)
 Lassi/limejuice/tea (Rs5-Rs15 per glass )
 Badam Milk ( Rs 40 Per glass )
 Target Market:
 Market Location: Karol Bagh.
 Market Trends:
 Karol Bagh have footfall of around 1.5 lakhs.
 Market division includes clothes, décor items, Bags, shoe shop, Street market etc .
 Food outlets include MacDonald, Punjabi sweet, Om bhature wala , Kishan Bhature wala , Roshan ki
kulfi, Pastry and bakery, street hauckers.
 Middle class, Upar middle class, Lower middle class.
 Market also includes residential area Ramjus school Etc.
 Market Rivalry :
Amritsari Chaap Wala (Same product category)

3.  Rival's Profile:
Chaap (Rs150-Rs190 per plate)
 Competitive policy:
 Economical Price as compared to competitor.
 Better taste with Different variety
 Quality food with good quantity
 Healthy and Hygienic Surrounding.
 Different Offers for Developing Customer.
 Promotional Plan:
 Pamphlets for local awareness.
 Social Media Campaigns.
 Trail Techniques.
 Promotional Mailers to the Customer Data.
 Functional Hours: 11a.m to 11p.m.
 Staff Members :
 Owners :
 Niharika Mahajan
 Kriti Bhutani
 Samriti
 Sakshi Bhati
 Himani
 Harinder
 Anurag
 Service staff:
 7 Cooks
 3 Cleaners
 Finance :
 Expected Profit :