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 Our success as a species and as individuals
depends upon our ability to effectively
communicate, both verbally and non-
verbally. Today, verbal and non-verbal
communication shape our interactions with
others in business and interpersonal
relationships, as well as our financial and
personal success and our physical and
psychological well-being.
 Verbal communication is the act of sharing
information between individuals by the use
of speech. Any interaction that makes use of
spoken words is considered as verbal
communication.
 Verbal communication can be used to correct a
wrong, where powerful words are more effective
than an action. It can also be used as a tool of
persuasion and creates opportunity for debate,
stimulates thought and creativity and deepens and
creates new relationships.
 In the International Encyclopedia of the
Social and Behavioral Sciences article "The
Psychology of Verbal Communication," Robert
M. Krauss explains, “A species’ survival
depends critically upon its ability to
communicate effectively, and the quality of
its social life is determined in large measure
by how and what it can communicate.”
 Do Be Clear & Direct. Say what you need to say.
Whether it is spoken or written, ensure your language
is clear and unambiguous and your message is directly
communicated. Don’t beat around the bush; go for
the throat. Check that the receiver understands the
message as you intended, and avoid acronyms when
there’s a chance they will be unclear.
 Do Paraphrase. When in doubt, talk it out. The goal
of paraphrasing is to ensure you are clear about what
has been said and let the speaker know that you care
about what he or she is communicating. Both are
equally important in effective communication. Use a
variation on “What I hear you saying is . . .” to
accomplish this.
 Do Be Respectful. This means using the other person’s name,
looking them in the eye, and nodding to aid in demonstrating you
understand what they are saying. If you are communicating in
writing, reread before sending your message to ensure that it could
not be misinterpreted or taken as disrespectful. When on the
phone, don’t multitask even if you think the person on the other
end of the line does not know you are.
 Do Tailor Conversation to Audience. Communicating with your
boss, co-worker, customer or supplier may require a slightly
different style. With your boss, be careful to pick the right time
and ask for what you need and what you expect they can
reasonably deliver. For a co-worker, be direct, transparent, and
open-minded. And if a customer or supplier calls with a problem,
listen carefully, apologize if necessary even if it wasn’t your fault,
and offer a solution.
 Do Face-To-Face. Whenever you have difficult information to
convey or something that could result in many questions, choose to
have a direct face-to-face conversation. You will also have the huge
benefit of non-verbal communication cues including tone of voice,
facial expressions, and other body language.
 Don’t Give More Attention To Cell Phones Than
People. This practice is rude and gives your
audience the message that their company is not
important. In addition, constant texting, or
checking your phone means you are not engaged in
your current interaction.
 Don’t Overuse Abbreviations. This keeps people
from practicing their spelling and from writing
clear, articulate messages. It can put them at a
disadvantage in getting their points across, which
can be a particular liability at many jobs.
 Don’t Monopolize The Conversation. For
communication to be effective, it must flow both ways.
If you focus on solely getting your point across, you
could miss some very important information from others
involved in the conversation.
 Don’t React Or Get Upset. Many things involved in
difficult discussion can and will illicit the urge for an
emotional response. Remember that getting upset will
not help you think clearly and will leave a bad
impression on all parties involved in the interaction.
 Don’t Interrupt. Allow everyone their share of the floor.
Everyone involved in a project meeting is there for a
reason and has a valid need for speaking time. Don’t
make someone feel slighted by dominating the entire
meeting.
Importance of Verbal Communication

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Importance of Verbal Communication

  • 2.  Our success as a species and as individuals depends upon our ability to effectively communicate, both verbally and non- verbally. Today, verbal and non-verbal communication shape our interactions with others in business and interpersonal relationships, as well as our financial and personal success and our physical and psychological well-being.
  • 3.  Verbal communication is the act of sharing information between individuals by the use of speech. Any interaction that makes use of spoken words is considered as verbal communication.
  • 4.  Verbal communication can be used to correct a wrong, where powerful words are more effective than an action. It can also be used as a tool of persuasion and creates opportunity for debate, stimulates thought and creativity and deepens and creates new relationships.
  • 5.  In the International Encyclopedia of the Social and Behavioral Sciences article "The Psychology of Verbal Communication," Robert M. Krauss explains, “A species’ survival depends critically upon its ability to communicate effectively, and the quality of its social life is determined in large measure by how and what it can communicate.”
  • 6.  Do Be Clear & Direct. Say what you need to say. Whether it is spoken or written, ensure your language is clear and unambiguous and your message is directly communicated. Don’t beat around the bush; go for the throat. Check that the receiver understands the message as you intended, and avoid acronyms when there’s a chance they will be unclear.  Do Paraphrase. When in doubt, talk it out. The goal of paraphrasing is to ensure you are clear about what has been said and let the speaker know that you care about what he or she is communicating. Both are equally important in effective communication. Use a variation on “What I hear you saying is . . .” to accomplish this.
  • 7.  Do Be Respectful. This means using the other person’s name, looking them in the eye, and nodding to aid in demonstrating you understand what they are saying. If you are communicating in writing, reread before sending your message to ensure that it could not be misinterpreted or taken as disrespectful. When on the phone, don’t multitask even if you think the person on the other end of the line does not know you are.  Do Tailor Conversation to Audience. Communicating with your boss, co-worker, customer or supplier may require a slightly different style. With your boss, be careful to pick the right time and ask for what you need and what you expect they can reasonably deliver. For a co-worker, be direct, transparent, and open-minded. And if a customer or supplier calls with a problem, listen carefully, apologize if necessary even if it wasn’t your fault, and offer a solution.  Do Face-To-Face. Whenever you have difficult information to convey or something that could result in many questions, choose to have a direct face-to-face conversation. You will also have the huge benefit of non-verbal communication cues including tone of voice, facial expressions, and other body language.
  • 8.  Don’t Give More Attention To Cell Phones Than People. This practice is rude and gives your audience the message that their company is not important. In addition, constant texting, or checking your phone means you are not engaged in your current interaction.  Don’t Overuse Abbreviations. This keeps people from practicing their spelling and from writing clear, articulate messages. It can put them at a disadvantage in getting their points across, which can be a particular liability at many jobs.
  • 9.  Don’t Monopolize The Conversation. For communication to be effective, it must flow both ways. If you focus on solely getting your point across, you could miss some very important information from others involved in the conversation.  Don’t React Or Get Upset. Many things involved in difficult discussion can and will illicit the urge for an emotional response. Remember that getting upset will not help you think clearly and will leave a bad impression on all parties involved in the interaction.  Don’t Interrupt. Allow everyone their share of the floor. Everyone involved in a project meeting is there for a reason and has a valid need for speaking time. Don’t make someone feel slighted by dominating the entire meeting.