Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Senior Manager, Advanced Analytics & Insights at VIACOM
Secteur d’activité
Advertising / Marketing / PR
À propos
- I work across Media , CRM & Digital Analytics.
- My role is applying data science to impact marketing strategies
- Focus of my work: Finding insights, automating procedures & deep diving into problems
- Hands-on with Cloud Analytics, Big Data, Hadoop / Elastic Map Reduce etc. in the Amazon Web Services environment
Tools:
SAS, R , SQL & Python for analysis | AWS Command Line | Omniture / Google Analytics on digital side | Spotfire, Tableau for dash-boarding | Sysomos & Radian6 for social media
Brands worked with : Coca Cola, Campbell Soup, Pepperidge Farm, MTV, Volkswagen, The TATA Group, BP-Castrol, Travelocity.com, Idea Telecom, MTV, Spike, VH1
Key Skills: Marketing Strategy | Dat...
Mots-clés
data science
marketing insights
consumer insights
marketing
social media
text mining
text analytics
Tout plus
Présentations
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Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Senior Manager, Advanced Analytics & Insights at VIACOM
Secteur d’activité
Advertising / Marketing / PR
À propos
- I work across Media , CRM & Digital Analytics.
- My role is applying data science to impact marketing strategies
- Focus of my work: Finding insights, automating procedures & deep diving into problems
- Hands-on with Cloud Analytics, Big Data, Hadoop / Elastic Map Reduce etc. in the Amazon Web Services environment
Tools:
SAS, R , SQL & Python for analysis | AWS Command Line | Omniture / Google Analytics on digital side | Spotfire, Tableau for dash-boarding | Sysomos & Radian6 for social media
Brands worked with : Coca Cola, Campbell Soup, Pepperidge Farm, MTV, Volkswagen, The TATA Group, BP-Castrol, Travelocity.com, Idea Telecom, MTV, Spike, VH1
Key Skills: Marketing Strategy | Dat...
Mots-clés
data science
marketing insights
consumer insights
marketing
social media
text mining
text analytics
Tout plus