Technology Managment case study.

2.  “Set of management disciplines that allows
organization to manage its technological
fundamentals to create competitive advantage.”
 “The integrated planning, design, optimization,
operation and control of technological products,
processes and services.”

3.  Stanford University classmates Bill Hewlett and
Dave Packard founded HP in 1939.
 The company's first product was an audio
oscillator—an electronic test instrument used by
sound engineers.
 Technology Portfolio: Personal systems,
Imaging & Printing, Technology solutions,
Financial Services, HP Labs.
 Over 1billion customers in 178 countries
worldwide.
 2009 Fortune 500 ranking: No. 9.

4.  Technology Base
 Technology Cycle
 Technology Transfer
 Technology Diffusion
 Knowledge Mapping

5. Development Processes
Complementary
Assets
Organizational
Assets
Core
Technological
Assets
Products &
Services
External Assets
Environment
Organization

6.  Technology Assets
 Over 15,000 patents in the U.S. and over 25,000
patents worldwide.
 Central research lab – HP Labs ($4million annually) – 40
year old.
 Organizational Assets
 Divisional Organization – BUs with clearly set.
 customers and competition – high degree of autonomy.
 Complementary Assets
 Global customer base.

7. 1. Technology
Awareness
4. Technology
Advancement
5. Technology
Abandonment
3. Technology
Adaptation
2. Technology
Acquisition
Justification
Installation
PromotionDemolition
Need driven
expectations

8.  83% recycled materials.
 100% recyclable packaging.
 ENERGY STAR Certified.
 HP Photo smart D5460 - using recycled plastic.

10.  Technology Transfer Office & Open Innovation
Office.
 119 Acquisitions
 HP Software's leadership in Business
Technology Optimization (BTO) by 2
acquisitions
1. Bristol Technology Inc. (Feb 2007 -
TransactionVision product monitors the
performance and reliability of transactions)
2. Mercury Interactive (Nov 2006 – End to end
management of real-time business
transactions.)
Industry’s broadest portfolio of enterprise IT
management software.

12.  HP plays Early Majority often.
 Commoditize product for general purpose use.
 Distribute via low cost.
 Use competition based pricing to maximize market
share.
 Position products horizontally as global
infrastructure.

13.  Portrays a perspective of the players, sources,
flows, constraints and sinks of knowledge within
an organization.
 A navigation aid to both explicit information and
tacit knowledge, showing the importance and the
relationships between knowledge stores and the
dynamics.

14.  KM Mission – To increase reuse of intellectual
capital from engagements to
• Increase win rate
• Drive down sales and delivery cost
• Increase engagement quality
 Create Engagement Knowledge Map