2. Why EwA?
• Brand visibility and outreach.
• Engaging more young people.
• Making AIESEC more accessible.
• Drive ELD Programme.
• Increase in HR capacity.
3. Nikita’s Funnel Concept
Student Market
# of people hearing
about AIESEC
Associate
Membership
Youth
Empowerment
# of people applying
# of people rejected
GCDP OGX GIP OGX
TMP/TLP
# of people selected
4. Engagement with AIESEC
• An opportunity for a young person to
get introduced and interact with
AIESEC, without having joined or
experienced one of AIESEC’s ELD
programmes.
• To engage more young people with
AIESEC, our purpose and our values.
5. Engagement with AIESEC
Principles
Individuals become aware of and experience the
following in this phase:
The WHY, HOW and WHAT of AIESEC
AIESEC’s values
The value propositions of AIESEC’s value
based platform
Participate in activities that facilitate
learning as well as contribute to AIESEC
6. Engagement with AIESEC
Things to remember
Focus on value for individuals and not
organizations
Maintain a careful balance of resources and focus
between ELD programmes and EwA activities.
Aim at introducing AIESEC to more young people
Follow AIESEC’s brand experience guidelines
EwA activities should support your entity’s
performance, health and impact
7. Our target audiences
• I’m a young person and...
– I don’t know AIESEC
– I don’t know AIESEC but I’m engaged with
its essence through other organizations
– I know AIESEC, I applied but I wasn’t
selected.
– I know AIESEC and I haven’t applied
because…
8. Young people in Engagement with AIESEC
Contribute to AIESEC
– Levels of engagement
• Involvement – Condition of being involved with or participating in something
• Interaction - Reciprocal action
• Intimacy - Close familiarity or friendship; closeness
• Influence - The capacity to have an effect on the character, development, or behaviour of
someone or something
Become a promoter of
AIESEC
9. Young people in Engagement with AIESEC
Learn from AIESEC
– Global learning
environment
Understand the value of
an integrated
experience to explore and
develop their leadership
potential for them to have
positive impact on society.
10. What are the Themes and
Drivers/Multipliers of EwA?
12. Themes
Opportunity for a young person
to develop skills and mindsets
by living a practical experience
related to AIESEC activities.
Associate
Membership
Activities under this are
connected to AIESEC on a
periodical basis
13. Themes
Opportunity for a young person
to connect and learn around
management, leadership and
global issues
Spaces to enable cross
Youth cultural understanding and
Empowerment
positive impact
Could be a one time
interaction through the
elements of the
Learning Environment
14. Multipliers
Enhances the reach and
impact of an Engagement
activity towards a massive
amount of young people
Youth
Alliances
Collaborating with for-
youth or by-youth networks
15. Multipliers
Enhances the reach and
impact of an Engagement
activity towards a massive
amount of young people
Content
driven virtual
spaces
Content based
applications or platforms
16. How can we implement EwA
successfully in AIESEC India?
Large-
Pilot scale
Prototype delivery
Concept
creation
17. What kind of activities will you need to
perform during Piloting?
Customer and
interaction
management
Reporting
18. How do you prepare your LC to pilot?
• Education and training of participating members:
• Resource management (HR, financial, time):
• Structure and co-work: TM and Marketing( Knowing how to drive ELD
through EwA )
• Internal communication: there needs to be a clear and exact
expectation setting on what are you testing through the pilot and what is
the decision-making process based on your learnings during the pilot
• Behavior: You need to understand the key behaviors you are driving
down through EwA - Collaboration, Impact, making AIESEC accessible
etc.
19. REMEMBER: Every Associate Member must go
through the AIESEC Global Learning Environment
Learning
Conferences and Circles
Virtual Spaces
Seminars
Individual Team
discovery Experiences Mentoring
20. Associate Membership
• Collaboration with other organizations for the delivery of other
phases
• AIESEC College/university ambassadors to enable expansions
• Support for project delivery
• Trainee Buddy
• The volunteer program
• Youth forums with concrete outcomes
21. Youth Empowerment:
• Interactive Online platform
• AIESEC – The Leadership Consultancy
• AIESEC Conversations
• Engagement through ways of being the “youth” at external events.
• Virtual Global Village.
• External LEAD Session.
• Social Media Brand and Influence
