Getting Social with Search presented by Jamie Murnane and Leslie Gibson

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Nina Hale, Inc.

Technologie Design

Getting Social with Search

Jamie Murnane & Leslie Gibson

We Are…

Leslie Gibson, Senior Account Manager

Jamie Murnane, Search Marketing Manager

Getting Social with Search

How Social is Impacting Search
Getting Social with Search

Social can help fill the gaps in
search results

Getting Social with Search

Engines Use Social Signals
“Yes, we do use [tweeted links and RTs] as a signal. It is
used as a signal in our organic and news rankings ...” -
Google

“We do look at the social authority of a user. We look
at how many people you follow, how many follow you,
and this can add a little weight to a listing in regular
search results….” – Bing
Getting Social with Search

Who’s Using Social?

94% of marketers surveyed.

Who’s not?
Getting Social with Search

The Trust Factor

92% of consumers around the
world say they trust earned
media above all other forms
of advertising.*

*Nielsen Global Trust in Advertising Survey

Getting Social with Search

Traffic/Linkbuilding
Old school tactics
Use social to build deep, genuine links

Getting Social with Search

Google+ makes results personal

Getting Social with Search

Google+ Local

Getting Social with Search

Like Us on Bing

Getting Social with Search

Where To Start
Getting Social with Search

Focus on Content

• Set goals
• Plan content
• Optimize
• Share

Getting Social with Search

Everything is Content!

Getting Social with Search

Social Content Leads the Way

Getting Social with Search

Audit Your Content

Getting Social with Search

Content Audit Tells You…
Effective Content

Getting Social with Search

Content Audit Tells You…
Outdated Content, Errors

Getting Social with Search

Content Audit Tells You…

Opportunities!

Getting Social with Search

Content Audit Tells You…

Getting Social with Search

Audit Social Properties

Getting Social with Search

Audit Your Presence

Getting Social with Search

What Are People Saying?

Getting Social with Search

Are You Generating Traffic?

Getting Social with Search

Promote Social Profiles

Getting Social with Search

Optimize Social Profiles

Getting Social with Search

Add a ‘Share’ Feature to Content

Getting Social with Search

Start Blogging + Optimize Posts

Getting Social with Search

Summary

• Establish goals
• Content audit
• Social presence audit
• Create + optimize social profiles
• Promote social profiles
• Share!

Getting Social with Search

Thank You!
• Jamie Murnane
– jamie@ninahale.com

• Leslie Gibson
– leslie@ninahale.com

Getting Social with Search

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Getting Social with Search presented by Jamie Murnane and Leslie Gibson

1. Getting Social with Search Jamie Murnane & Leslie Gibson

2. We Are… Leslie Gibson, Senior Account Manager Jamie Murnane, Search Marketing Manager Getting Social with Search

3. How Social is Impacting Search Getting Social with Search

4. Social can help fill the gaps in search results Getting Social with Search

5. Engines Use Social Signals “Yes, we do use [tweeted links and RTs] as a signal. It is used as a signal in our organic and news rankings ...” - Google “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results….” – Bing Getting Social with Search

6. Who’s Using Social? 94% of marketers surveyed. Who’s not? Getting Social with Search

7. The Trust Factor 92% of consumers around the world say they trust earned media above all other forms of advertising.* *Nielsen Global Trust in Advertising Survey Getting Social with Search

8. SERP Space Getting Social with Search

9. SERP Space - YouTube Look! First page of SERP for brand! First page for ‘Hamline MBA’ Getting Social with Search

10. Traffic/Linkbuilding Old school tactics Use social to build deep, genuine links Getting Social with Search

11. Google+ makes results personal Getting Social with Search

12. Google+ Local Getting Social with Search

13. Like Us on Bing Getting Social with Search

14. Reviews Getting Social with Search

15. Where To Start Getting Social with Search

16. Focus on Content • Set goals • Plan content • Optimize • Share Getting Social with Search

17. Everything is Content! Getting Social with Search

18. Social Content Leads the Way Getting Social with Search

19. Audit Your Content Getting Social with Search

20. Content Audit Tells You… Effective Content Getting Social with Search

21. Content Audit Tells You… Outdated Content, Errors Getting Social with Search

22. Content Audit Tells You… Opportunities! Getting Social with Search

23. Content Audit Tells You… Getting Social with Search

24. Audit Social Properties Getting Social with Search

25. Facebook Getting Social with Search

26. Twitter Getting Social with Search

27. Pinterest Getting Social with Search

28. LinkedIn Getting Social with Search

29. YouTube Getting Social with Search

30. Google+ Getting Social with Search

31. Audit Your Presence Getting Social with Search

32. What Are People Saying? Getting Social with Search

33. Are You Generating Traffic? Getting Social with Search

34. Action! Getting Social with Search

35. Promote Social Profiles Getting Social with Search

36. Optimize Social Profiles Getting Social with Search

37. Add a ‘Share’ Feature to Content Getting Social with Search

38. Start Blogging + Optimize Posts Getting Social with Search

39. Summary • Establish goals • Content audit • Social presence audit • Create + optimize social profiles • Promote social profiles • Share! Getting Social with Search

40. Questions? Getting Social with Search

41. Thank You! • Jamie Murnane – jamie@ninahale.com • Leslie Gibson – leslie@ninahale.com Getting Social with Search

Getting Social with Search presented by Jamie Murnane and Leslie Gibson

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