IT/BPM Week 2020 Design Thinking
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The document summarizes the design thinking process, which is a 5-step user-centered approach to problem solving. The 5 steps are: 1) Empathize to understand user experiences and situations, 2) Define the problem clearly based on user needs, 3) Ideate potential solutions through brainstorming and other techniques, 4) Prototype solutions quickly and cheaply to get feedback, and 5) Test prototypes with users and observe their feedback to improve solutions. Design thinking focuses on creating solutions that are people-centered, highly creative, iterative, and address user needs through a hands-on process of building and testing prototypes.
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IT/BPM Week 2020 Design Thinking
- 1. Official Newspaper Knowledge Partners Organizers Build Winning Products through Design Thinking Nipuna Silva Technical Lead TIQRI
- 3. • Global technology company that provides innovation and digitization to technology and growth keen customers. • We are our clients Technology Partner and we strive to be the most valued partner to our clients. • TIQRI does this all with agile software development methods and an indomitable spirit to keep racing toward the future in technology.
- 8. “Design is not just what it looks like and feels like. Design is how it works” Steve Jobs, co-founder Apple
- 15. Design thinking is a User-centered approach to problem solving
- 19. How Design Feels
- 20. Steps
- 21. 1. Empathize • Understand the experience, situation and emotion of the person who you are working for • Observe • Engage • Watch and learn 1 2 3 4 5
- 23. Engaging with Extreme Users Design Council
- 29. 2. Define • Establish a clear idea of exactly which problem you are trying to solve for the user. • Focus the problems in an actionable way • Reframing the problem 1 2 3 4 5
- 30. Five Whys technique • Delve deeper into the problem and drill down to the root cause. • Once you’ve identified the root cause, you have something that you can act upon; somewhere specific to focus your problem-solving efforts.
- 31. 3. Ideate • Focus on idea generation. • Translate problems into solutions • Uncover unexpected areas of innovation • Integrative thinking : Ability to look at all different angles of a problem 1 2 3 4 5
- 32. Techniques • Brainstorming • Reverse Brainstorming • SWOT Analysis • C-Sketch
- 33. 4. Prototyping • Build to think. A simple, cheap and fast way to shape ideas so you can experience and interact with them • Failure is a necessary part of the process for success • Experiment with trial and error 1 2 3 4 5
- 35. Fidelity
- 39. Millers Law average person can only keep 7 (± 2) items in their working memory. https://www.twohourssleep.com/blog
- 41. 5. Test • Feedback on your prototype • Let them compare alternatives • Show don’t tell • Observe • Ask follow up questions • Negative feedback is your way to learn and improve 1 2 3 4 5
- 43. Rules Principles
- 56. Personas
- 57. Personas • Who are we designing for • Looking from the point of view of end user • Represent a major user group for your website • Helps in identifying user needs initially so can address them • Generic user types so can see understand user easily • Make them realistic
- 58. Data Analysis • In all phases of a product • Feature usage • Find errors • Prioritize requirements
- 59. Source : @medium - @geertwlclaes
- 64. Ideas are cheap
- 65. Building things is expensive
- 66. Innovation that is Feasible and Viable
- 68. Problem • No revenue was generating • Lots of competitors • Listing photos were not in good quality
- 75. Innovation that is Feasible and Viable
- 76. DESIGN THINKING IS ABOUT THINKING INNOVATE
- 78. CONSTANT PROCESS
- 80. • interaction-design.org • uxplanet.org • ideo.com • uxdesign.cc • lawsofux.com
- 81. Question What are the 5 steps in Design Thinking Process ? Answer using https://www.sli.do/ Event code: #ITBPMWEEK5
- 83. Thank You!