1.
Official Newspaper
Knowledge
Partners
Organizers
Build Winning Products through
Design Thinking
Nipuna Silva
Technical Lead
TIQRI

2.
Nipuna Silva
Technical Lead
https://www.linkedin.com/in/nipunasilva/
https://medium.com/@nipuna
https://nipunasilva.blogspot.com/

3.
• Global technology company that provides innovation and digitization
to technology and growth keen customers.
• We are our clients Technology Partner and we strive to be the most
valued partner to our clients.
• TIQRI does this all with agile software development methods and an
indomitable spirit to keep racing toward the future in technology.

4.
Build Winning
Products
through
Design Thinking

5.
https://www.freepik.com/

6.
“Design is not just what it looks like and feels like.
Design is how it works”
Steve Jobs, co-founder Apple

7.
Waterfall
Development

8.
Lightweight
methodologies

9.
Design thinking is a
User-centered approach
to problem solving

10.
Highlights
People-centered
Highly creative
Hands-on
Iterative

11.
How Design Feels

12.
Steps

13.
1. Empathize
• Understand the experience, situation and emotion of
the person who you are working for
• Observe
• Engage
• Watch and learn
1 2 3 4 5

14.
Engaging with Extreme Users
Design Council

15.
Kano Model
https://medium.com/@solmesz

16.
http://www.uxness.in/

17.
2. Define
• Establish a clear idea of exactly which problem you are
trying to solve for the user.
• Focus the problems in an actionable way
• Reframing the problem
1 2 3 4 5

18.
Five Whys technique
• Delve deeper into the problem and drill down to the root cause.
• Once you’ve identified the root cause, you have something that you
can act upon; somewhere specific to focus your problem-solving
efforts.

19.
3. Ideate
• Focus on idea generation.
• Translate problems into solutions
• Uncover unexpected areas of innovation
• Integrative thinking : Ability to look at all different angles of a
problem
1 2 3 4 5

20.
Techniques
• Brainstorming
• Reverse Brainstorming
• SWOT Analysis
• C-Sketch

21.
4. Prototyping
• Build to think. A simple, cheap and fast way to shape ideas
so you can experience and interact with them
• Failure is a necessary part of the process for success
• Experiment with trial and error
1 2 3 4 5

22.
Fidelity

23.
Millers Law
average person can
only keep 7 (± 2)
items in their working
memory.
https://www.twohourssleep.com/blog

24.
5. Test
• Feedback on your prototype
• Let them compare alternatives
• Show don’t tell
• Observe
• Ask follow up questions
• Negative feedback is your way to learn and improve
1 2 3 4 5

25.
Rules
Principles

26.
Apply
When
Necessary

27.
Double
Diamond
design
thinking
framework
@dreamstime/hajnalikornel_info

28.
Double Diamond
https://www.infodiagram.com/

29.
Workshop:
University of
Colombo
PrototypingDiscover
Marshmallow Challenge

30.
Personas

31.
Personas
• Who are we designing for
• Looking from the point of view of end user
• Represent a major user group for your website
• Helps in identifying user needs initially so can address them
• Generic user types so can see understand user easily
• Make them realistic

32.
Data Analysis
• In all phases of a product
• Feature usage
• Find errors
• Prioritize requirements

33.
Source : @medium - @geertwlclaes

34.
More code
Doesn’t
mean
More value

35.
Desirable,
Feasible, and
Viable
Solutions

36.
Ideas are cheap

37.
Building things is expensive

38.
Innovation that is
Feasible and
Viable

39.
Problem
• No revenue was generating
• Lots of competitors
• Listing photos were not in good quality

40.
Innovation that is
Feasible and
Viable

41.
DESIGN THINKING
IS ABOUT THINKING
INNOVATE

42.
START BEING
INNOVATIVE

43.
CONSTANT
PROCESS

44.
• interaction-design.org
• uxplanet.org
• ideo.com
• uxdesign.cc
• lawsofux.com

45.
Question
What are the 5 steps in Design
Thinking Process ?
Answer using https://www.sli.do/
Event code: #ITBPMWEEK5

46.
Thank You!