Foodpanda marketing and business model

1. By:-Niraj Kumar

2. Introduction
 Foodpanda is a global online food delivery marketplace headquartered in berlin,
Germany and operating in more than 40 countries across four continents
 The services allows users to se;ect from local restaurants and place orders via the
website or mobile application.
 Users of foodpanda order cuisines from more than 25000 restaurants worldwide.

3. Nature of the business
 B2C services restaurant menus, customer reviews and 4000 restaurants spread over
40 cities in India.
 With just a few clicks you can order from a wide variety of delicious online cuisines
 Target people-Tech savvy people
 Food Ecommerce Industry

4. Customer persona :-The busy
foodie
 Always busy
 Prefers convenience over ambiance
 Tech savvy
 Age-18-30
 Urban
 To have a variety of food options without the constraint of time/place

5. What is foodpanda?

6. BUSINESS MODEL
FoodPanda
RestaurantEnd User

7. SWOT ANALYSIS
STRENGTH
•Trained people for making
and delivery
•International understanding
of business
•Better customer support
•Wide coverage oof
restaurants
Weakness
•Quantity required for free
delivery
•Order only available from
restaurants that are locataed
in the zone of the order place
•Has not yet covered all the
areas in the city
Opportunities
•Growing market for potential
customers
Threats
•Increasing potential
competitors
•Negligence of potential
competitors
•Low customers at present

8. India market and some popular cuisines
and restaurants

9. Globally market

10. Competitors

11. Internet and social media report

12. Social media

14. Marketing and promotions

15. Current offer

16. App marketing

17. Google play store review

18. Thank you!