business model and marketing model

1. Swiggy
BY:-Niraj kumar

2. About
 "Swiggy is a food ordering and delivery company based
out of Bangalore, India.
 Swiggy was inspired by the thought of providing a
complete food ordering and delivery solution from the
best neighborhood restaurants to the urban foodie.
 A single window for ordering from a wide range of
restaurants, we have our own exclusive fleet of delivery
personnel to pickup orders from restaurants and deliver it
to customers .
 Having our own fleet gives us the flexibility to offer
customers a no minimum order policy on any restaurant
and accept online payments for all partner restaurants
that we work with.
 Our delivery personnel carry one order at a time which
ensures we get reliable and fast deliveries."

3. Founders

4. CEO RANKING:-OWLER

5. Business model(B2C)
Logistic(B2C)
Restaurants
and Hotels
SwiiggyCustomers

6. SWOT ANALAYASIS
STRENGTHS
•THERE IS NO MINIMUM
ORDER LIMITS
•FOCUS ON DELIVERY
FOOD FAST
•ORDER FROM ANY
HOTEL AND
RESTAURENT IN THE
CITY
•QUICK Delivery
•Better customer support
•Wide range of
restaurants offered
•Neat Packaging
•Trained people for
making delivery
WEAKNESS
•Order only available
from restaurants that are
located in the zone of
the order placed
•Low awareness of brand
or low marketing
•Delivery charges in
some cities
•Price differences in
menu and app price
OPPOTUNITIES
•Pioneer in food delivery
business
•Growing market for
potential customers
•Increasing market share
•Cost effective and good
quality food
•Provide better and
effective service
THREATS
•Customers base is low
•Increasing health
consciousness
•Increasing potential
competitors
•Negligence of potential
competitors

7. Funding

8. Competitors

9. Social media and marketing

10. Social media

11. Mobile App and reviews

12. IOS APP

13. REPORTS

14. THANK YOU!