1. 4 U X P R I N C I P LE S
I ’ V E LE A R N E D
FROM
WING CHUN KUNG FU
@ N I R I S H S H A K YA

2. S T R U C TU R E
D I R E C TN E S S
E CO N O M Y O F M O V E M E N T
SENSITIVITY

3. S T R U C TU R E

4. S T R U C TU R E
WING CHUN
UX

5. http://www.seowebontwerp.nl/wp-content/uploads/2013/UCD.png

7. D I R E C TN E S S

8. D I R E C TN E S S
WING CHUN
UX
Browse
!
Compare
!
Buy
!
Use

9. http://www.wingchun.edu.au/content/upload/images/templates/core_concepts/xl/emily-centreline-l.jpg

10. Don’t Make Me Think
- Steve Krug
http://desource.uvu.edu/dgm/2740/IN/steinja/docs/krug-dont_make_me_think/ch01/images/File0596.jpg

11. “The customer is not on your website to start a
relationship with your business.”

12. E CO N O M Y O F M O V E M E N T

14. http://wuchicdo.files.wordpress.com/2010/10/jean-claude-van-damme.jpg

17. SENSITIVITY

19. CHI SAU (STICKY HANDS)
http://www.kaplanwingchun.com/images/images/bruce94.jpg

20. http://www.dreliaz.org/wp-content/uploads/2012/11/meditation-pose1.jpg

22. http://www.misgl.com/wp-content/uploads/2013/08/merlin-charlesdarwin.jpg

23. Technical constraints
Business needs
User needs
Cultural constraints
Budget cuts
Restructures

24. http://commons.wikimedia.org/wiki/File:Content_is_like_water.png
“
When you pour water in a cup, it becomes the cup.
When you pour water in a teapot, it becomes the teapot.
When you pour water in a bottle, it becomes the bottle.
Water can drip and it can crash.
Be water, my friend.
- Bruce Lee
”

25. 4 U X P R I N C I P LE S I ’ V E LE A R N E D
FROM WING CHUN KUNG FU
S T R U C TU R E
D I R E C TN E S S
E CO N O M Y O F M O V E M E N T
SENSITIVITY
@ N I R I S H S H A K YA