This document discusses the importance of online reviews for businesses and how RepUp can help manage online reputation. Some key points: - Reviews have a major influence on customer booking decisions and are posted on many different platforms, making them difficult for businesses to track. - Both positive and negative reviews impact revenue, with a one point rating increase correlating to a 14% rise in bookings. - RepUp aggregates reviews from all sources into a single dashboard. It analyzes reviews to provide detailed performance reports on topics mentioned and key metrics. - The tool also allows businesses to compare their performance to competitors' and increase direct bookings through competitive pricing widgets.

1. YOUR REPUTATION.OUR RESPONSIBILITY
WWW.REPUP.CO

2. Are bad reviews affecting your business

3. Agenda
Industry peek
Scope of reviews
Influence of ugc
What you should do
How can rep up help
Notable Clients

4. Industry peek

5. Sources: AgilOne; SmithMicro Hospitality Survey 2014; TripAdvisor 2013 TripBarometerof consum...
Of traveller’s have written a review of the
accommodation upon returning from a trip.
MODERN TRAVELER HAS CHANGED
Of customers want to read
reviews and book hotels online.
Of traveller’s prefer to purchase or reserve
hotel services through their mobile devices.
Of people who complain on
reviews want response within 1 hour.

6. The changing landscape of booking
Walk ins to hotels 8.4%
Ota booking increased
by 15.1%
Direct website booking
increased by 7.1%

7. WHAT ACCORDING TO YOU IS IMPORTANT(SURVEY)
Increasing repeat business
Increase numbers of direct booking
Enabling people to book online
Online travellers review
Easy for people to find us and contact from any device
Online reputation management overall
Continued staff training to exceed service expectations
Differentiating ourselves from competitors
Very Important Fairly Important unimportant

8. Scope of reviews

9. A HOTEL IS REVIEWED ON15+ PLATFORMS,
ARE YOU CONSTANTLY ABLE TO TRACK THEM ?

10. Influence of ugc on travellers

11. GOOGLE SEARCH VOLUME
70%- TRAVEL RELATED
TOP SITES FOR VACATION
INSPIRATION
29%
14%
6%
4%

12. ON READING NEGATIVE REVIEW
5%
change
airlines
33%
Change
their hotel
7%
Change
destination
10%
change
resorts

13. Ok why should we care

14. REVIEWS ARE INFLUENCING DECISIONS
Top 3 determining factor
for booking decisions
Price
Location
Online Review
India

15. REVIEW AND INFLUENCING DECISIONS
93%
Of travelers worldwide
Say their booking
decisions are impacted
by on line reviews
98%
Of properties
Say review are
Important for
booking

16. COMPETITIVE PRESSURE
1 2 3 4 5 6 7
Worldwide, people consider an average of seven properties when booking
0"
10"
20"
30"
40"
50"
60"
Category"1" Category"2" Category"3" Category"4" Category"5" Category"6" Category"7"
Series&1&
Series"1"

17. 5 - 9%
+
1 - Point increase in review rating:
Increased the percentage in revenue
You can increase pricing by
Without adversely affecting likelihood of sales 11.2%
REVIEWS AND REVENUE
For every 1 point increase in rating
booking increases by 14.2%
+14% increase
*cornell study – “impact of social media on lodging performance

18. WHAT CAN I DO WITH REVIEWS ?

19. CONSUMER FEEDBACK IS CRITICAL
Negative Reviews Positive Reviews
Lost
Customers
Damaged
reputation
- +
Improve
Interactions
Turn guests into
promoters
Control your
reputation

20. How can repup help ?

21. WE HELP YOU TO UNDERSTAND YOUR CUSTOMER
See reviews from
all sources in one
single dashboard
No more reading reviews,
our tool reads them and
Gives detailed reports on
What people talk about
Food, Service, cleanliness,
Rooms, Location
and 100+ KPI’s

22. 79% 56%
32%
88%
91%
Wi-fi Restaurant
Room
service
Gym
food
We read your reviews
And show you exactly how you
Are performing on the
Online Space

23. Compare
Guest satisfaction index
Pricing Trends
Avg Area Ratings
KNOW YOUR COMPETITORS PERFORMANCE
Take a peek at your competitos KPI’s to know their performance level
compared to yours.

24. PRICE WIDGET
Increase direct booking by showing
Your competitive pricing
With respect to other ota’s

25. Review Feed
Review Feed
REVIEW WIDGET
Now guests will never
navigate from your
websites to see
how genuine
you say you are.

26. CAPTURE REVIEWS
WITH OUR
EMAIL & TABLET
BASED
SOLUTION
GET REVIEWS
FROM 60%OF
SATISFIED CUSTOMERS
WHO DON’T
WRITE REVIEWS
SEE ALLTHE
REVIEWS
POSTED FROMTHETAB
ON REP UP
DASHBOARD
Ask For Reviews