The used car market in Indonesia was historically been dominated by unorganized players including local used car dealers, car owners and road side mechanics that not certified by the government.
2. How have been the Performance of Indonesia Used Car Industry?
Decades ago, the used car market in Indonesia was dominated by
unorganized players including self-appointed used car dealers, car owners
and road side mechanics that were not certified by the government. Word
of mouth advertising was one of the main marketing channels and no
major companies were operating in the used car space. The lack of
organized players in the used car business meant low choice and
information asymmetry for buyers.
3. While the conventional system of buyers meeting sellers face-to-face in the
marketplace is still the dominant practice in society, more Indonesians are
seeing the online market as a great alternative means for making
purchases. The gross transaction value (GTV) of the used car industry
inclined to USD billion during 2016 from USD ~ billion during 2011,
achieving a CAGR of ~% during 2011-2016. The sales of used cars inclined
from ~ units in 2011 to ~ units during 2016, achieving a CAGR of ~% during
2011-2016. The gross transaction value generated from unorganized
segment stood at USD ~ million during 2016, which has contributed ~% to
overall used car transaction value during the same period. The unorganized
sector witnessed total sales of ~ units of used cars during 2016,
contributing ~% to overall used car sales during the same period.
Market Share of Major Players
OLX achieved a share of approximately ~% of overall online sales of used
cars which was evaluated to be ~ units during 2016. The website first came
into existence in 2005 with the name tokobagus.com as the biggest online
trading center in Indonesia with around ~ million visits per day.
4. Carmudi achieved a share of ~% of overall used car sales online during 2016
which were evaluated to be ~ units during the same period.
Carmudi works similar to OLX, however; the company brings buyers and
sellers together and transact between new and used cars only. The company
came into existence in 2013 in Germany and entered the used car market in
Indonesia during 2014. Apart from online sales, the company also has a
strong offline presence established in Jakarta and subsidiaries in Bandung,
Semarang, Medan and Makassar. Mobil88 achieved a share of around ~% in
terms of online sales of used car in 2016, totaling to a mere ~ units during
the same period. Mobil88 has a stronger offline presence and has recently
started building its presence in the online market. Due to this, the company
has ~ active listings as on December, 2016.
Future Outlook for Indonesia Used Car Industry
The Gross Transaction Value (GTV) generated from the sale of used cars in
Indonesia is projected to augment to USD ~ million during 2011 from million
during 2017.
5. The sale of new cars is estimated to increase from ~ units during 2017
to ~ million units during 2019 due to increased sale of economy cars
and hatchbacks. The sale of used cars is projected to augment to ~ units
by 2021, achieving a CAGR of ~% during the period 2017-2021.
The reduction in ownership pattern will cause influx of a wide variety of
car models into the used car industry, giving customers more choice
while purchasing used cars. The sale of used cars through local dealers
is estimated to augment to ~ units by 2020, contributing ~% to overall
sales during the same period. The sale of used cars through online auto
portals is estimated to stand at ~ units during 2021, contributing ~% to
overall used car sales during the same period. The increasing internet
penetration will be the primary force driving sales through this
marketing channel. Online auto portals help buyers understand the
prevailing (maximum and minimum) price for their desired car.
6. The sale of used cars through multi-brand car showrooms is estimated to
increase to ~ units by 2021, contributing ~% to overall used car sales during
the same period. The sale of used cars from dealers to customers and car
owners to potential buyers through word of mouth, newspaper
advertisements and magazine classifieds is projected to increase to ~ units
during 2021, contributing ~% to overall used car sales during the same period
Companies Cited in the Report
List of Companies Companies Covered in the Report
OLX
Carmudi.com
Oto.com Major Players
Mobil88
Mobil123.com
7. Key Factors Considered in the Report
Value Chain Analysis in Indonesia Used Car Industry
Indonesia Used Car Market Size on the basis of Gross Transaction Value
and Sales Volume
Market Structure (organized/Unorganized) in Indonesia Used Car Industry
Market Segmentation of Indonesia Used Car Industry on the basis of type
of used car, marketing channels, major cities, year of manufacture, vehicle
use and other
Customer profile in Indonesia Used Car Market on the basis of Age Group,
Income and Gender
Government Regulation in Indonesia Used Car Market
Financing options and Schemes available to potential buyers in Indonesia
Used Car Market
Market Share of Major Players in Indonesia Used Car Market
The various Business Models prevalent in Indonesia Used Car Market
Competitive Landscape of Major Players in Indonesia Used Car Market
Trends and Developments in Indonesia Used Car Market
8. Issues and Challenges in Indonesia Used Car Market
Decision Making Process for Buying a Used Car in Indonesia
Indonesia Used Car Market Future Outlook and Projections on the basis of
Gross Transaction Value and Sales Volume
For more information about the publication, refer to below link:
https://www.kenresearch.com/automotive-transportation-and-
warehousing/automotive-and-automotive-components/indonesia-used-
car-report/79410-100.html
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