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CONSUMER BEHAVIOUR ON DABUR HEALTH CARE PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]
CONTD……. ,[object Object],[object Object]
CONTD……. ,[object Object],[object Object]
CONTD……. ,[object Object],[object Object],[object Object]
HISTORY
CONTD…….
CONTD…….
CONTD…….
MANUFACTURING ,[object Object],[object Object],[object Object],[object Object]
RESEARCH AND DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTD……. ,[object Object],[object Object],[object Object]
THE MAIN AREAS OF RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
SUPPLY CHAIN ,[object Object],[object Object],[object Object]
MARKET SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET TARGETTING ,[object Object],[object Object],[object Object],[object Object]
MARKET POSITIONING  ,[object Object],[object Object],[object Object],[object Object]
MARKETING  STRATEGY ADOPTED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PEST ANALYSIS POLITICAL ,[object Object],[object Object],[object Object]
  ECONOMICAL ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TECHNOLOGY   ,[object Object],[object Object],[object Object],[object Object],[object Object]
CURRENT MARKET SCENARIO ,[object Object],[object Object],[object Object]
STRENGHTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESS ,[object Object],[object Object]
OPPORTUNITY ,[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object],[object Object],[object Object]
DATA ANALYSIS
CONSUMERS OF THE PRODUCT
AGE GROUP DIVISION
DURATION OF PRODUCT USED
EXTENT OF USE OF PRODUCT
REASON FOR TRYING PRODUCT
RATING OF PRODUCT
RESPONSE OF CONSUMERS
REASON FOR TRYING OTHER PRODUCT
SOURCE OF INFORMATION
WHAT MAKES   IT TRUSTWORTHY ,[object Object],[object Object]
DABUR.COM ,[object Object],[object Object]
CONTD……. ,[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
EXTERNAL ENVIRONMENT……. BITS PILANI…. ,[object Object]
CONTD……. ,[object Object],[object Object]
THE H&B STORES…. ,[object Object],[object Object]
INTERNATIONAL TIE-UPs….. ,[object Object],[object Object]
CONTD…… ,[object Object],[object Object],[object Object]
HOT-GROWTH INDIAN FIRMS   ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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