This Presentation provides a brief introduction to Pardot’s form, Landing pages, the difference between Visitor and Prospects, list creation, Automation rules, Segmentation rules, Dynamic list, Completion actions.
11. Taking it a Step Further
Autoresponders
Dynamic Content Completion Actions
A/B Testing
12. A/B Testing
Consider Testing:
• Subject Line
• Design
• Sender
Expert Tip
• 50 characters or
less – shorter is
better
• Avoid using SPAM
words
(e.g., “free”)
13. Autoresponders
Consider Sending For:
• E-Book download
• Webinar registration
• Event registration
Expert Tip
• Use Dynamic Content
to showcase targeted
offers
14. Dynamic Content
Consider:
• Email Offers
• Name
• Location
Consider Targeting By
• Job Title
• Industry
• Time
• Prospect vs. Customer
15. Completion
Actions
• Consider TheseActions:
• Email opened
• Email clicked
• Action toTake
• Assign to rep
• Add to ‘engaged list’ for
further actions
• Add to nurture program
• Remove from email send
list
Add to list +
Assign to Sales
rep
Expert Tip
• 1-2 clear CTAs
• Under 750
words
• Short sentences
and paragraphs