Color is the visual perceptual property corresponding in humans  to the categories called red, green, blue, and others. Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior. Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes. colors can have both positive and negative effects on our moods and feelings..

1. COLOR AND PSYCHOLOGY
Presenting By:-
NIVEDITHA A.S
3rd semester MSc
Dept. Apparel Technology & Management
Guided by:-
Professor. Dr. K.N. NINGE GOWDA
Dept. Apparel Technology & Management

2. INTRODUCTION
• Color is the visual perceptual property corresponding in
humans to the categories called red, green, blue, and others.
• Psychology is the science of the mind. The human mind is the
most complex machine on earth. It is the source of all thought
and behavior.
• Color psychology is the study of the effect that colors
have on human behavior particularly the natural
instinctive feelings that each color evokes.
• colors can have both positive and negative effects on our
moods and feelings..

3. • color psychology is relatively
old area of scientific
research, ancient civilizations
believed in the influence of
color on humans. The ancient
Chinese Egyptians and Indians
believed in chromotherapy or
healing with colors.

4. UNDERSTAND OF COLOR FROM
DIFFERENT DOMAINS
• Fashion Designer:- Identity and Quality
• Psychologist:- Psychology of each color
• Artist:- Experimentation
• Gemologist:- Astro –Planetary
• Scientist:- reflective property and wave Length

5. REVIEW OF LITERATURE
• According to Johnson (2007), color does affect
mood by producing certain chemicals and
stimulating different feelings such as hunger.
• writer, Wollard, (2000) opinions to think that
color can affect one’s mood, but the effect also
can depend on one’s culture and what one’s
personal reflection

6. REVIEW OF LITERATURE
• Eric, John, and Paraag’s (2007) main point
about color psychology is that color has both a
physiological and psychological effect.
• by Airey (2006), is that color is energy, and it
can have a physical, mental, spiritual, and/or
emotional affect on people.

7. WHITE
• Purity, cleanliness, preci
sion, innocence, sterility
, death.
• Signifies marriage in the
U.S., but mourning in
India and other Eastern
cultures.

8. BLACK
• Power, sophistication,
death, mystery, fear,
unhappiness, elegance.
• Signifies death and
mourning in many western
cultures. Conveys elegance,
wealth.

9. GRAY
• Intellect, futurism, mode
sty, sadness, decay.
• Can be seen as boring or
dull. Also symbolizes
old age and sadness.

10. BROWN
• Earth, reliability,
comfort, endurance,
security, stability, very
practical.
• Very arrogant in nature

11. RED
• Passion, danger, heat, ad
venture, optimism, pow
er, energy.
• Can be seen as
aggressive, it can be
overpowering and may
cause headaches.

12. YELLOW
• Spirituality, Happiness,
Growth.
• Might enhance feeling
of emotional distress.
• Jealous, Can symbolizes
cowardice, dishonesty.

13. BLUE
• Clam, peacefulness, loy
alty, serenity, authority,
promotes intellectual
thought.
• Can be cold and
unwelcoming. Can
symbolize
sadness, depression and
is thought to suppress
hunger.

14. GREEN
• Nature, energy, clam,
balance, security, life,
growth, good luck.
• Can also symbolize
jealousy and envy.

15. PURPLE
• Royalty
• Joy, creativity
• Can symbolize evil /
cruelty, death, arroganc
e.

16. ORANGE
• Spiritual, sacrifice
• Stability, warmth,
reassurance.
• Can be seen attention-
seeking,

17. PINK
• Love, femininity, youth.
• Can appear to be very
girlie or symbolize
naivety or weakness.

18. COLOR THROUGH AGE DEVELOPMENT
• There is a cycle changing colors that affects
our mind and body through the different
stages of life. These are reflected in our
changing color preferences. Children have
color likes and dislikes according to
individual character and stage of
development

19. Young Children And Color:-
• Comfort colors for very
young children are
pinks, peaches, pale
almond beiges and
lavenders as these
equate to love security.
• Babies starts to cry in
yellow rooms.

20. Adolescents and color:-
• Majority bright shades
influenced by cartoon
characters.
• Various shades of blue-
greens work as
study/learning color and
coupled with yellow-
creams and lesser
amounts of orange yellow
create stimulation energy.

21. Teenagers and color:-
• Teenagers go through an identity crisis and often use black.
• Using small amounts of fluoro brights will lift the young person
away from the feeling of isolation or withdrawal from the world.
• Red is a favorite bright for this age group.
• Bold blues and citrus greens also provide some tranquility and
release of tension.
• Purple is usually embraced when the mind develops social
awareness and outward thoughts-

22. Older people and colors:-
• Drawn to soft pastels.
• Softer shades of reds and oranges are
warming and help with circulation
and energy levels.
• Peaches, apricots, warm tans,
terracotta’s and pinks can also be used
for this purpose.
• Reflecting on the past and thoughts of
a spiritual future can also be reflected
in color choices.
• Soft blues, lavender mauves and
violets are colors that connect to the
spiritual or reflective mood.

23. CULTURAL DIFFERENCES
color India Western china Japan Middle East
Europe &
U.S
RED Festive, Danger, Joy, Festive Anger, Danger, Evil
wedding Anger, occasions Danger
GREEN Prosperity, Caution, Honor, Grace, Happiness,
Festive Cowardice Royalty Nobility, Prosperity
Occasions Childish
YELLOW Spiritual Safe, Sour Youth, Future, Strength
Growth Youth,
Energy
WHITE Mourning Purity, Mourning, Death, Purity,
wedding Humility Mourning Mourning
BLUE Strength Clam, Strength, Villainy
Authority, Power
Masculinity
BLACK Evil, Death, Evil Evil Mystery, Evil

24. ASSOCIATION OF COLORS WITH
CHAKRAS
• Violet:- Crown
• Indigo:- Third Eye
• Blue:- Throat
• Green:- Heart
• Yellow:- Solar Plexus
• Orange:- Sacral
• Red:- Base of Spin

25. CHROMOTHERAPY
• Red is used to stimulate the body and mind and to increase blood circulation.
• Yellow is thought to stimulate the nerves and purify the body.
• Orange is used to heal the lungs and to increase energy levels.
• Blue is believed to soothe illnesses and treat pain.
• Indigo shades were thought to alleviate skin problems.
• Green effects on Blood Pressure, cures hormonal imbalance.

26. CONCLUSION
• The psychological and physiological effects of color are apparent in
everyday life.
• It is extremely important to understand how these colors affect us,
and the careful attention that must be paid when designing garment.
• However, it is also important to note that certain colors should not
be overused simply for their calming or exciting effects.
• It was also suggested that the environmental color (e.g., color
lighting) and the object’s color (e.g., color of one’s clothing) would
be different in ways they exhibit psychological effects on us.
• These colors benefit our mental and physical welfare.

27. “LISTEN TO YOUR
LIVE CLOSELY WITH
HEART, ACKNOWLEDGE YOUR
NATURE, ENJOY THE
EMOTIONS DON’T HIDE
NATURAL COLOR
THEM”
PALLETE – BE UNBIASED

28. “DO NOT STICK TO SAME COLORS,
DO EXPERIMENT WITH COLOR AND
UNLEASH THE RESULTS!”