Nekuda DM 2014 - Integrated, Design, Engineer Technology, Business Innovation

We are a full turnkey product development firm.
Driven by a multi-disciplinary team of product design,
engineering & business innovation experts.
ABOUT NEKUDA
WHO WE ARE

ABOUT NEKUDA
WHAT WE DO
On the coast of Tel-Aviv, at the heart of “start-up nation”.
We specialize in transforming new technologies into category leading
product solutions, responding to emerging needs.

APPROACH
We believe that a successful product development process requires
the correct balance of observation, innovation & implementation
to serve as an engine for company growth.
ABOUT NEKUDA
Family for Strauss Water (Tami 4)
Industrial design: NewDealDesign LLC
Product development: Nekuda DM

KEY BENEFITS
ABOUT NEKUDA
Our methodical & time-tested process is geared to maximizing
innovation-driven business success while minimizing
development risks.

VALUE PROPOSITION
NEKUDA DM
Innovation
Tech & trend research
Technology & production scouting
Opportunity Framing & roadmap
Value proposition & Positioning
Product & consumable revenue models
IP creation & strategy
Design
Branded Industrial Design (ID)
Interaction & User Experience (IxD, UX)
Packaging & out of box experience
Design to cost & for manufacturing (DFM)
Business
B2B & B2C business modeling
Investor Pitch building & Storyboarding
Pitch branding & visual identity
Global market & industry network reach
Engineering
Product & technology roadmap
Development & engineering services
Functional (thermal, mechanism) Prototyping
Core technology Proof of Concept (alpha)
Work-like look like prototypes (beta)

PRODUCT DEFINITION
DESIGN INNOVATION PROCESS
Opportunity framing
Initial idea generation
Core tech. validation
Solution Architecture
Product roadmap
Product definition
Conceptual industrial design
Conceptual engineering design
Design validation
process definition
ID freeze
Part design
Production
validation
Process definition
Design validation
to comply with
product definition
(tests on prototypes)
Production file
Production validation to
comply with production file
Strategic Alignment
Marketing requirements
User/Stakeholder profiles
Value Proposition
HW/SW definition
Key use cases
User Interaction
BrandUX strategy
Business model & P&L
User value storytelling
Pitch building for investors
Branded design positioning
Design themes concept
development
BOM & NRE
Cost refinement
UX library (Icons
& Screens)
Demo development
User evaluation
Design validation &
finalization
Beta version
Programming support
Specs. documentation
CONCEPTS WORKING PROTOTYPE PRODUCT LAUNCH
ABOUT NEKUDA
BUSINESS
INNOVATION
ENGINEERING
DESIGN

IM500 > ALTEC LANSING
NO!NO! > RADIANCY
CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN
TDK> MINI CUBE 2012 TOOL BOX LINE > STANLEYWASTE MANAGEMENT > VILEDA
BUSINESS
DESIGN
ENGINEERING
DEVELOPMENT
PRODUCTION
COOL BAR > KETER GARDENING
PRIMO > STRAUSS WATERFAMILY > STRAUSS WATER
EMATRIX > SYNERON
AIRGENT > PERFACTION
CAPABILITIES
ABOUT NEKUDA

IM500 > ALTEC LANSING
NO!NO! > RADIANCY
CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN
TDK> MINI CUBE 2012 TOOL BOX LINE > STANLEYWASTE MANAGEMENT > VILEDA COOL BAR > KETER GARDENING
PRIMO > STRAUSS WATERFAMILY > STRAUSS WATER
EMATRIX > SYNERON
AIRGENT > PERFACTION
CAPABILITIES
ABOUT NEKUDA
BUSINESS
DESIGN
ENGINEERING
DEVELOPMENT
PRODUCTION

ABOUT NEKUDA
PRODUCT INNOVATION IN A GLOBAL SCALE

ABOUT NEKUDA
INNOVATION IN A GLOBAL SCALE

RECENT PROJECTS

COOL BAR for KETER
Innovative outdoor hosting experience
Nekuda re-defined the product to fit a
lifestyle of outdoor hosting use case.
Then Nekuda re-engineered the product
to meet the requirements of the use
case, innovating a weight bearing
locking mechanism & creating an
assembly for shipping.
The Cool Bar design achieved sales of
millions of units.
Ot Haitzov design award

ONE-TOUCH TOOL BOX LINE for STANLEY
Reinventing the toolbox icon
Our designers & engineers applied deep
Polypropelene injection knowhow, to
break the “box with a lid” paradigm.
Incorporating the auto-latch & storage
compartments features in an iconic
integrated continuous form.
The One Touch Toolbox family received
warm reviews for its seamless
usability & design.

Dynamic Inventory Management System
An innovative RFID ecosystem for tool
tracking& inventory management
Ecosystem designed to fit to the harsh
environments and demanding use scenarios
of construction sites.
DIMS for STANLEY

WASTE MANAGEMENT SOLUTIONS
for VILEDA PROFESSIONAL
Rothopro & Nekuda strategic partnership
created an innovative range of waste bins;
Defined & designed to provide improved
durability and usability with a premium look
& feel.
State-of-the-art metallic IML technology was
developed & implemented on selected bins.
The design was instrumental in the strategic
agreement signed between Rothopro and
Vileda Professional.

IM500 for ALTEC LANSING
Design & development of Altec’s
portable iPod docking line of
products.
The IM500 dock addresses versatile
lifestyle & use patterns, balancing
style & performance.
Engineered slim and designed clean
to echo the iPod Nano.
1.2 Million units
2007 No.2 on Apple store

MINI CUBE 2012 for TDK
The Mini Cube sound box by TDK,
connects to smart phones wireless
and incorporates TDK proprietary
innovative wireless charging.
CES 2012 Innovation Award Winner

TCS3200 for TOMMYCA
A detachable bike mounted sound
system designed specifically for the
bicycle rider. It provides an enhanced
biking experience by combining an mp3
player, radio and lights with a one-click
UI.
Simple, honest and rugged design
provides directional high-quality sound
and safe interaction on the go.

TCS3200 for TOMMYCA
The TCS is a detachable bike mounted
sound system designed specifically for
the bicycle rider. It provides an
enhanced biking experience by
combining an mp3 player, radio and
lights with a one-click UI.
Simple, honest and rugged design
provides directional high-quality sound
and safe interaction on the go.

SOMA for XtremeMac
Sound & charging dock for the
ExtremeMac user that harmonizes
the clutter, with an adaptable
solution for MacBook, iPhone &
iPod product families.

Plug locking mechanism
Development of various mechanism
Leading global standardization (IEC)
ELECTRIC VEHICLE CHARGING STATION
for BETTER PLACE
Strategic planning & product design engineering: Nekuda DM
ID : NewDealDesign LLC

NEGEV for QUALCOMM
Innovative key-fob combining functionality of
emergency call center activation & speed-
dialing to three dedicated numbers.
Product design is optimized for emergency use
pattern, with a compact, robust and sleek
look & feel.

Israeli Ministry of Industry, Trade & Labor sustainable
& environment friendly products Design award
Wireless WiMax VOIP product
line for indoor use.
1st Alvarion venture into
domestic market
An innovative chimney-chamber
based heat dispensing scheme
enables a clean look & feel.
SI SERVICE GATEWAY for ALVARION

EMATRIX for Syneron LTD.
Clinical desktop appliance for skin rejuvenation.
Professional, approachable design optimized for
high-end dermatologists’ clinics.
The light weight, cost effective product configuration
fits in the clinic environment and supports use
scenarios & environmental requirements .
Israeli Ministry of Industry, Trade & Labor
Equipment products design award

STOP & POSE for ULTRAGEN
Personal anti-aging skin care technology product line.
STOP for the face and POSE for the body.
A gender neutral design inspired by premium jewelry.
Stop & Pose bring professional skin care treatment
into the home in a handheld, personal form factor.

No!No! for RADIANCY
Innovative Hair Removal appliance.
Patented technology enable pain-free
hair removal.
The design exploits the new technology
while preserving the brand’s cosmetics
identity. Designed to be mass produced.

No!No! for RADIANCY
Innovative Hair Removal appliance.
Patented technology enable pain-free
hair removal.
The design exploits the new technology
while preserving the brand’s cosmetics
identity. Designed to be mass produced.
EXTENSIVE MEDIA COVERAGE.
OVER $500 MIL. SOLD TO DATE.
WORLDWIDE DISTRIBUTION.

FAMILY for STRAUSS WATER (TAMI 4)
Family is an advanced water- cooling/heating &
filtration system that has become a break out
success establishing a new category.
Tami bar Family was designed specifically for
home and small business.
OVER 100K UNITS SOLD ANNUALLY.
TAMI4 HOLDS OVER 85% OF THE
ISRAEL WATER PURIFIER MARKET.
Strategic planning & product design engineering:Nekuda DM

PRIMO for STRAUSS WATER (TAMI 4)
Next generation, high performing Tami bar.
Primo is an advanced kitchen appliance assigned to
purify and serve water for home & small business.
Strategic planning & product design engineering:Nekuda DM

Fields of expertise:
NEKUDA DM
HMD
Consumer ProductsSafety & defense R&D
Water Appliances DIY & ProfessionalUser Experience (UX)
Medical & AestheticConsumer Electronics (CE)

PASSION. THE REST WILL FOLLOW.

Nekuda DM
THANK YOU.

Nekuda DM 2014 - Integrated, Design, Engineer Technology, Business Innovation

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Nekuda DM 2014 - Integrated, Design, Engineer Technology, Business Innovation