How using Verdata to engage app users according to location and conect for location can improve and leverage use of branded apps.

1. Background Location Ad Server-
Ads Anywhere Anytime
Manages triggered notification ad distribution to apps, based on context
and location data – when App is in the background.

2. Publishers’
Options for
Advertising
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Serve display ads
(mainly banners)
based on the type
of hosting app
Serve display ads
(mainly banners)
determined by app
type and location
while using the app
Serves notification ads
based on location and
context when app is closed
or in the background
In app location
focused Ad Servers
Proximity aware
background ads
management
Ad Servers

3. You Want to Reach Customers When
They’re Closest to Store
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But are worried about being:
Intrusive
Annoying
Excessive
Spam-like
App will be uninstall

4. Our Solution
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Phone
Collect location in the background
easily while conserving battery life.
Backend
Manage offers and campaigns with an
easy CMS.
Targeting
Context aware algorithms to
automatically target the right
customers.
All done seamlessly.
Targeting
Backend
Phone

5. WWW.VERDATAMOBILE.COM 5
Verdata Offers

6. Performance & Traction
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10%-32% CTR
500K
Leading
Credit
card
company
Merchants Notifications Sent Customers
+250

7. WWW.DESIGNERSPARADISE.COM 7
Mobile Catalogue
M-commerce ?
2-12 weeks retention
Engagement?
Generic (Impersonalized)
Sends push notifications
App Today

8. Add Localayer
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Target by gender, age,
interests, click through
history and more.
Time of day, speed of
movement, location
history and more.
User is NOT driving/at a
meeting etc.
Use purchase and
browsing history to
target offline .
Get the offer when a store is
nearby.
Personalized To User Context Aware
Offline to Online
Relevant Location and
Time

9. Benefits
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Attract foot traffic
Generate actual sales
Personalized notifications
to user
Increase brand engagement
Higher retention and usage
3x-4x lift in store visitation and
shopping frequency
significant lift in customer
engagement
50% increase in year-over-year
sales
higher average order values with
each purchase
Brand benefits Customers that are
engaged through location:
1 2

10. Management
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• 4 minutes to setup a campaign
• Target unlimited number of stores and
and manage per store
• Set different rules for different stores
• Track exposures and clicks and
• Measure and scale campaign on the
growth
• Option for API into your current CMS
SIMLE TO OPERATE Verdata CMS