The document discusses how a website's link network, including the number of links it receives, authority of linking pages, and anchor text of links, has a massive impact on its search engine rankings. It also explains how to analyze a competitor's link network using Market Samurai to gain insights into the 3 factors that influence rankings and obtain a competitive advantage. Reverse engineering competitors' link networks allows businesses to understand what drives their search performance.
2. SEO COMPETITION
• What is a link network and why it has a
massive impact on your Google ranking.
3. SEO COMPETITION
• What is a link network and why it has a
massive impact on your Google ranking.
• 3 Factors that influence your link network
and why you must understand them.
4. SEO COMPETITION
• What is a link network and why it has a
massive impact on your Google ranking.
• 3 Factors that influence your link network
and why you must understand them.
• How to reverse engineer your
competitorʼs link network using Market
Samurai to gain a competitive advantage.
7. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website
8. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website
External External External
Website Website Website
9. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website
External External
Links Links
External External External
Website Website Website
10. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website
External External Link Network
Links Links
External External External
Website Website Website
17. SEO COMPETITION
Factor #2: Authority of the Linking Pages
New New New
Blog Blog Blog
18. SEO COMPETITION
Factor #2: Authority of the Linking Pages
New New New
Blog Blog Blog
Low Authority
19. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact
on Ranking
New New New
Blog Blog Blog
Low Authority
20. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact
on Ranking
New New New
Blog Blog Blog
Low Authority
21. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact
on Ranking
New New New
Blog Blog Blog
CNN.com USA.gov NASA.gov
Low Authority
22. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact
on Ranking
New New New
Blog Blog Blog
CNN.com USA.gov NASA.gov
Low Authority High Authority
23. SEO COMPETITION
Factor #2: Authority of the Linking Pages
Low Impact High Impact
on Ranking on Ranking
New New New
Blog Blog Blog
CNN.com USA.gov NASA.gov
Low Authority High Authority
24. SEO COMPETITION
Factor #3: Anchor Text of Links
Here’s a great
dog training
site
External Website #1
25. SEO COMPETITION
Factor #3: Anchor Text of Links
Here’s a great
dog training
site
External Website #1
Our favorite
dog training External Website #2
website
26. SEO COMPETITION
Factor #3: Anchor Text of Links
Here’s a great
Dog Training
dog training
ideas and tips
site
External Website #1 External Website #3
Our favorite
dog training External Website #2
website
40. SEO COMPETITION
Internal Internal
Link Link
Page on Page on
your website your website
External External Link Network
Links Links
External External External
Website Website Website