SeedLegals and Sparkup proudly present the ultimate pitch deck template powerpoint guide for high growth startups. Everything you need to cover when looking to raise funding from Angel Investors and early stage VC funds.

2. 1. Company Purpose
2. Problem/Opportunity
3. Solution
4. Market Size
5. Product
6. Team
7. Competition
8. Business Model
9. Marketing Plan
10. Financials
11. The Ask & The
Spend

3. The average visitor will only spend 3m44sec looking
at your deck so it should be 20 pages or under
Spend time on your deck. Make sure
your team slide looks awesome!
Know your metrics better than anyone - traction
speaks the loudest
Share success stories and great testimonials
Be punchy, concise, clear, aim to engage and make
sure it is aesthetically sexy

4. Consider this your teaser slide that
showcases your company's mission
and vision through a killer statement. This is
your 15-second compelling elevator pitch.
Make it MEMORABLE.

5. Describe how your solution solves the
problem you have just outlined and
why it is better than other solutions
in the market.
This slide should tie in nicely with
your product slide.
This is an important slide to spend
time on. You need to convince viewers
of the following:
What is the problem/opportunity?
Why is it important to solve it/do it?
Who are you solving the problem for/
who benefits from this opportunity?

6. Convince your viewer that the market opportunity
is large and attainable.
Provide the dollar value of your Total Available
Market (TAM), Serviceable Available Market (SAM)
and Serviceable Obtainable Market (SOM). Find
more info on this by clicking this page.
Key statistics work well here.

7. What are the key features of the product and
how does it work?
Why do customers care about the product?
What are the major product milestones so far?
Include images of your product
If you don't have a working product yet include
visuals of what you are building.

8. This is one of the most important slides to focus on in
order to build credibility. This slide should include:
This slide can also include Board Members and Advisors
in order to increase the credibility of your overall team.
Pictures of key team members
Name and title of key team members
Significant accomplishment for each person that
identifies key strengths and experience

9. We would recommend using a 2x2
matrix to showcase how you are the
best at what you do or at least how
you differ from other players. Having
direct competitors is OK and proves
there is a market for your idea.
Illustrate the ways you are going to make
money by providing 1-3 different revenue
sources.
- How do you make money?
- What is the pricing model?
- What is the long-term value of a
customer?

10. What key marketing channels will you use?
What early successes have you had and what
channels have worked?
What are your preliminary customer acquisition
costs per customer?
What PR will you be employing?
What early press or buzz have you gotten?

11. This slide is more about what you have done so far and not
what you plan on doing. Showing traction is important here.
total revenue, ARR, MRR, profits
CAC, LTV and Margin (unit economics)
no. customers and partners signed up
forecasting for 1-3 years to demonstrate your ambition
and growth plans. Don't be unrealistic.

12. How much are you raising?
What is the company valuation?
What is the % equity offered?
What are you going to be spending the money on?
Group what you are going to spend the money on into
categories e.g Operations, Recruitment, Marketing
What runway will that give you? i.e. how long before you
are profitable or raising your next round

13. Prepare two versions of your slide deck - one with
financials and fundraising details and one without so
you can send out teasers to a wide set of people,
and only give out your financials to a small set.
Never list these three things in the same sentence:
amount raising, valuation, and % equity offered
unless you've actually built your cap table and used a
tool to model your actual equity dilution.
Always talk about pre-money valuation rather than
post-money valuation.

14. SparkUp- campaign tool to reach out to your
network in an efficient and effective way
SeedLegals- useful for companies to sign up
(it’'s free!) to get investment ready with
tutorials, equity modelling, founder
agreements, and more.
Canva.com - a design tool to help create
professional looking decks without hiring a
designer