Monetizing Applications through Ovi Services/ Jure Sustersic, 5. 3.2010 Hagenberg

1. © 2010 Nokia 1
Monetization through OVI
Services
Jure Sustersic
Developer Relations & Business development
Forum Nokia EMEA

2. Company © 2010 Nokia 2
Confidential
Elegantly Connected Services
g y
Service Level
Apps Level
Platform Level

3. © 2010 Nokia 3
Ovi is Open to Developers
p p
• Nokia is opening up Ovi Services platform to developers to build
relevant apps with integrated services
• Ovi Store is the primary OVI channel for 3rd parties
Ovi Services
Ovi APIs Ovi SDK

4. © 2010 Nokia 4
Nokia app distribution matrix
Ovi Store
Pre-Load
3rd Party Channels
Content Aggregators & O
C t tA t Operators
t

5. © 2010 Nokia 5
Why Nokia Created Ovi Store
y
• Combines the best features, existing audiences and
extensive partnerships in Nokia’s content services
into one unified service
• Builds on years of Nokia’s global and local distribution
experience,
experience content partnerships and millions of
existing registered developers in Nokia’s developer
community
• Nokia’s next generation content service is intuitive,
consumer-centric, and encourages discovery,
consumption and sharing of mobile content
5 © 2009 Nokia

6. © 2010 Nokia 6
What is Ovi Store?
• Powerful channel with content from a global
P f l h l ith t tf l b l
developer base
• Free and premium content
p
• Content available by category, device and market
• Wide coverage of content:
– Applications
– Widgets
– Video
– Personalization
– Games
– Audio
6 © 2009 Nokia

7. © 2010 Nokia 7
Better and Better in Fast Iterations

8. © 2010 Nokia 8
Wide range of devices supported
g pp
Supported Example
Platform Experience
devices
d i devices
d i
Web Runtime widget with
S60 5.0 and later Nokia 5800, N97
touch support
All S60 3.2
S60 / Web Runtime widget / Flash
Some S60 3.1
N96
Symbian
All S60 products with
Mobile web browser Various
XHTML-MP
XHTML MP browser
S40 6.2, 7.x, 8.1 and 9.1 Nokia 5220
Java client
with QVGA and HVGA Nokia 6300
Series 40
All Series 40 products with
S i d t ith
Mobile Web browser Various
XHTML-MP browser
MeeGo Mobile Web browser Maemo 5 and higher Nokia N900
Desktop* Web browser PC
* “Desktop experience is browse only and does not support side loading "
Desktop
8 © 2009 Nokia

9. © 2010 Nokia 9
Content Formats Supported
pp
Content format Possible content File extensions Availability
areas
Symbian application Applications - * .sis .sisx All publishers
(must be Symbian Signed to pass Games - *
QA)
Java application Applications - * .jar +.jad All publishers
(must be Java Verified to pass QA) Games - *
WRT widget Applications - * .wgz All publishers
Games - *
Flash application Applications - * .sis .sisx .nfl All publishers
Games - *
Ovi Application (future) Applications . All publishers
Audio Personalization - .mid .mp3 .mp4 .aac Premium publishers only
.amr
Video Personalization - .3gp .mp4 Premium publishers only
Theme Personalization - Theme .sis .nth Premium publishers only
Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only
Video center stream Videos .vcfg Premium publishers only
9 © 2009 Nokia

10. © 2010 Nokia 10
Opportunity for Content Publishers
pp y
• 70/30 revenue share*
h
• Payment via credit card and
premium SMS
• Worldwide distribution and visibility
• Self-service content publishing via
Publish.ovi.com
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges
10 © 2009 Nokia

11. © 2010 Nokia 11
Publish to Ovi (publish.ovi.com)
(p )
• S lf
Self-service t l allowing publishers t easily
i tool ll i bli h to il
distribute and monetize content on Ovi.
• Benefits of publishing on Ovi:
–EEasy access t a single channel
to i l h l
reaching millions of consumers
worldwide
– Monetize applications and content with
Nokia-provided billing
– Fast time to market via self-serve
publishing
– Real time sales and usage reports
• Liberal content validations and quality
assurance procedures make it easy for
publishers to get content to market.

12. © 2010 Nokia 12
Content Publishing Flow
g
Content partner Content
Add new Add QA Content
Registration promotion
Content items Metadata process published
& Validation and sales
Payment Reporting
12 © 2009 Nokia

13. © 2010 Nokia 13
Commercial Framework
Rewarding revenue share of 70%
• For credit card transactions developers receive 70% of the end user price less
price,
applicable taxes, for transactions through direct mobile carrier billing,
developers receive 70% of the end user price, less applicable taxes and fixed
billing charges
Taxes
€ 0.75
(€5.00)
(€5 00) 15% Billing Ch
Billi Charges
Consumer pr price
of gross €1.70
rice
40% Publisher Share
Consume er
of gross less €1.785
€1 785
taxes
70% Nokia/Other Share
after taxes €0.765
€0 765
C
and charges
30%
Approximately 92% to operator;
8% to billing partner after taxes,
billing charges
g g
13 © 2009 Nokia

14. © 2010 Nokia 14
Choosing Price Points
g

15. © 2010 Nokia 15
Promotional Opportunities
pp
• Content publishers can gain increased
visibility from promotional opportunities
such as "Spotlight”, a sponsored
placement opportunity in the Ovi Store.
• Spotlight provides marquee exposure to a
targeted audience actively looking for
mobile content.
content
• Other co-marketing opportunities available
g pp
• Nokia recommends
• Co-marketing campaigns
• D
Deep-linking
li ki
15 © 2009 Nokia

16. © 2010 Nokia 16
Ovi Publish Online Banner
Generator
Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to
easily design your own personalized "Available on Ovi“ banners
Link from
publish.ovi.com Choose language

17. © 2010 Nokia 17
Enter application details, choose a device
image and a banner “call to action”
Cut and past banner code to your blog or web site
Upload your
application logo
choose a color
Generate banners

18. © 2010 Nokia 18
Digital Marketing Support
g g
Ovi Publish Digital Marketing Details
• Provides support for seven languages
– English
– German
– Chinese
– Spanish
– Italian
– Russian
– Brazilian
• Brand id li
B d guidelines & support
t
• Tips and tricks
http://promotions.ovi.com/toolkit/

19. © 2010 Nokia 19
Reporting and payment
p g p y
• Content publishers of Ovi store can get real
time reports and statistics about their
application/merchandise sales on a
dashboard view inside
Ovi Publish
• Ovi Store’s reporting tool provides following
details for publishers
– Downloads (total, by item, by device, by
country)
– Estimated revenue ( total, by item, by
device, by country)
• Nokia manages p y
g payments back to p publishers
19 © 2009 Nokia

20. © 2010 Nokia 20
… let’s look at some examples

21. © 2010 Nokia 21
Ad-Funded models?
• InnerActive Ad-Optimisation platform for Developers
• We up oaded nine ga es us g the InnerActive S
e uploaded e games using e e c e SDK to O o Ovi
Store," reports Mathieu Castelli, CEO and founder of C4M,
publisher of a successful game series. "Once it was
implemented in our main engine, we started releasing paid
and ad-funded version of our apps with no extra effort,"
Castelli says
says.

22. © 2010 Nokia 22
Premium only?
y
• Office Suite from MobiSystems ($19.99)
Nikolay Kussovski, CTO of MobiSystems. "We have increased our sales in
the European market due t Ovi marketing efforts and opportunities. We have
th E k t d to O i k ti ff t d t iti W h
also entered new markets in Asia and South America and we have increased
brand awareness for the OfficeSuite through the different promotions and
banners on Ovi Store "
Store."

23. © 2010 Nokia 23
Freemium
• HandyWi lets consumers find and connect to millions of hotspots
around the world, and easily re-establish connections to private
portals without having to re-navigate cumbersome login forms.
re navigate
– Since it was made available in Ovi Store, HandyWi has been
downloaded over 475,000 times in 199 countries.
– "Si
"Since publishing on O i St
bli hi Ovi Store we h
have seen a 200% iincrease i th
in the
number of registered user on the website HandyWi.com. We have also
seen a more then 300% increase in the amount of advertising revenues.
Ovi Store b N ki h h l d us to b
O iS by Nokia has helped become the number one Wi Fi utility
h b Wi-Fi ili
for Nokia Symbian devices.“
– Upsell to HandyWi+ (
y ($2.99))

24. © 2010 Nokia 24
Freemium contd
• “Four weeks after we launched on the O S
“ f Ovi Store, we
became the number one download. Eighty-five
percent of the consumers who downloaded the app
became active users.“
• Shortly after launch Shazam doubled the amount of
countries they were in from 60 to over 120
120.
• Shazam comes in a free version and a premium
version. After 30 days the consumer can pay a one-
time f of $4 99 USD for continued premium service,
ti fee f $4.99 f ti d i i
or use the limited version for free.

25. © 2010 Nokia 25
Taking C a ge o Your Mobile Brand
a g Charge of ou ob e a d
• Print ads from Metro Sweden promote
Nokia N97 mini, Ovi Store, and Metro widget
• Ovi Store featured placement for Metro
widget
id t
• ‘The traffic implications of having Metro News
on Nokia devices are huge.’
• ‘The decision to launch a news widget on the
N97 was an easy “yes”.’
• ‘Within 8 weeks, we had a product delivering
Within weeks
rich content in 8 languages.’

26. © 2010 Nokia 26
Where next
• Opening up of the Ovi Stack to increase your application relevancy
O i f th O i St k t i li ti l
(Ovi APIs)
• Increased support for alternative business models
pp
• More focus on locally tailored content
• Aggressive local market rollouts
• Constantly evolving consumer experience and increasing market
awareness

27. © 2010 Nokia 27
Where do I start….
start
http://Publish.ovi.com
htt //P bli h i
Thank you!