2. From a status
symbol to a
human right
World’s first First Mass market 3G Mobile Engagement
g g
handheld call GSM call mobile internet economy
telephony
4. The highest penetration of mobile phone users
• Saudi Arabia with 188% has highest penetration in
the world
• 7 LTE commercial contracts in region
• Leading in use of advanced mobile services
g
• Highest video download on mobiles
* United Nations Conference on Trade and Development Study
5. Customers want to have access to video
No matter what channel
34% of users are using Strong connected device business momentum
tablets for more than
2 hours for daily videos
y
Video
Vid on demand
d d More TV for connected TV
M f t d Placeshifting
Pl hif i
Tablets increase usage
of video by 1300 times
more than a normal
phone user
Video download Portable video
Source: The Nielson Company,
2010; 5000 device owners;
54 different devices – market
Video communication Mobile video
Video surveillance
Source: IDC, January 2010; in thousands / update for smartphone market only - IDC 2011
6. Explosive use of data and unpredictability
what will be the next application wave
pp
1 GB
Mobile data usage [GB] in 2020 Smartphone signaling traffic
By 2020 you could be 352%
chewing through 1 GB increase
of mobile data every
day!
15 MB Weather Angry Angry Online
today & email Birds Birds & poker
updates Ads
2010 2015 2020
7. Users define themselves what they want to see, do,
when and whenever, no matter what device
Broadband demand at different Sudden peaks
times, various locations
Suburbs
City
Residential
12am Time 12am
When networks cannot follow
users behaviors…
…The game is lost