Spyder Trap Intro, Capabilities and Process

1. INTRO, CAPABILITIES & PROCESS
PREPARED FOR SELECT COMFORT

2. WHY SPYDER TRAP?
• Partner for strategy and execution of digital and technology projects – we are strictly a digital
marketing & technology firm
• Ability to collaborate with other agency partners – traditional ad agencies, branding firms, designers
• Local firm that can fill gaps that internal resources may not be able to provide at times – Content,
UX, Digital Design & Development (front-end & back-end)
• Help Select Comfort grow the business and drive measurable KPIs using innovative technology
solutions & online/digital marketing campaign strategy
CREATE A DIGITAL PARTNERSHIP WITH SELECT COMFORT

3. 3 Healthcare Experience and Capabilities
THE SPYDER TRAP DIFFERENCE
COMPLIANCE AND DIGITAL CERTIFICATIONS:
For over six years Spyder Trap has partnered with our clients, providing their team the best in digital marketing
services, including responsive websites, mobile apps, integrated marketing campaigns, and more. Through our work
together, attending and speaking at events across the country, and continually pushing the limits of technology with
innovative concepts and builds, we have created a successful reputation as a industry leader in digital marketing.
• HITRUST Certified (HIPAA, NIST, etc.)
• Master Application Service Provider
• Tier One Provider Status
• Government Small Business Certification
• Google Adwords Certified Partner
• Google Analytics Professionals
• Webtrends Certified Professionals
• Microsoft Advertising Accredited

4. SPYDER TRAP
We are a Digital Marketing and Technology
Solutions Firm in Minneapolis
We create solutions for where consumers
and technology intersect
• Agile
• Listeners
• Collaborative
• Creative
• Continually Iterate & Refine
THE DIGITAL EXPERTS

5. OUR CAPABILITIES
Responsive Web Design & Development
Mobile App Design & Development
Social Media Marketing
Search Marketing
Email Marketing
Analytics & Reporting
Content Strategy
User Experience

7. WAYS TO BEST LEVERAGE US AS A
PARTNER
• Concept Prototyping & Design/Technical Discovery – work closely with internal creative & IT resources
• User Experience Design & Solution Building
• Web Design and Development: UX, Responsive & Custom Integrations
• Mobile Design and Development: iPhone, Android, & Tablet
• Custom Back-end Solutions: API Development, Database Integrations, Product Data Feeds
• Online Marketing Campaign Strategy & Management – SEO, PPC, Social Media, Email & Analytics

8. WORK EXAMPLES – DESIGN &
DEVELOPMENT

9. PAR SYSTEMS
RESPONSIVE WEBSITE
PaR Systems continues to generate new
leads using this new sales tool. We have
seen a spike in phone and tablet use and
we continue to monitor their analytics
for the benchmarks that we have put in
place through our content strategy.
Spyder Trap is ramping up for our phase
two of the project which will include
enhancing markets through content
creation and governance.
Visit PaR Systems website >

10. EXPECT WITH ME
Spyder Trap is currently leading web
design / dev for Expect With Me, a group
prenatal care program spearheaded by
the UnitedHealth Group Foundation and
Yale University. Group prenatal care
replaces traditional individual prenatal
care by bringing women and healthcare
providers together in groups.
This enhances the delivery of info and
services, by providing clinical services
plus social support with no additional
costs. Physical meetings are
supplemented by the online tool featuring
private social networking, videos,
discussions, and additional resources.
Visit Expect With Me website >
RESPONSIVE WEBSITE

11. CSM LODGING
Spyder Trap worked with CSM Lodging to
build a campaign focused responsive
website to highlight hotel renovations and
properties under construction to further
engage with customers throughout the
remodel process.
Spyder Trap did all of the UX, creative
design and development of the website
on a PHP based content management
system (Concrete5). The site also is
responsive and features parallax scrolling.
Visit Raising Expectations website >
RESPONSIVE WEBSITE

12. CHAMILIA
As part of Chamilia’s #memorablemom
social media campaign for Mother’s Day,
Spyder Trap concepted a landing page to
offer customers an exclusive product
discount on a seasonal Mother’s Day
product.
The landing page also aligns with
Chamilia’s other KPIs to drive in-store
sales through a store locator and social
interactions through a share your story
hashtag.
Visit #memorablemom design >
RESPONSIVE MICROSITE – DESIGN CONCEPT

13. MICHAEL FOODS
Spyder Trap has been working with
several Michael Foods’ brands to make
the product experience more interactive
and provide information through digital
tools.
This project for the All Whites brand
includes an interactive infographic and
other digital calculators as part of the
design. (Project is currently in
development)
Visit All Whites desktop design >
Visit All Whites mobile design >
RESPONSIVE WEBSITE – DESIGNS

14. TARGET HEALTH
Designed to be compatible and optimized
for various web devices and platforms.
Site contains both public-facing content, as
well as content specific to Target employees
behind a secure log-in area (“my health”).
Main content areas include site overview,
top news and updates, provider locations,
and wellness information and tips.
CONCEPT DESIGNS – NOT LIVE

17. CARGILL – ON THE ISSUES
X
IOS AND ANDROID APPLICATIONS
Spyder Trap is currently working with
Cargill on multiple mobile application and
website projects.
In conjunction with Cargill’s internal
IT/development team, Spyder Trap
designed and developed an internal
communications application to
disseminate important issues to all Cargill
employees internally.
Spyder Trap worked within Cargill’s brand
standards to design the application and
integrate existing web content into the
application through a JSON feed.

18. OPTUM PAF
Optum reached out to Spyder Trap to
find a simpler way to process their
Patient Assessment Forms. The result,
an iPad application and website that
allows providers to easily access
current patient data, as well as
submit new information. The new
platforms were created to provide not
just cost and time savings, but to
improve preventative and overall care
by empowering providers with the
latest information about their patient.
IPAD APPLICATION AND WEBSITE

19. OPTUM NUTRITION TRACKER
Spyder Trap worked with Optum to
build an application focused on
helping users make better decisions
while shopping. In the app, users were
first asked to answer health-related
questions to set their own goals. Then
while shopping or at home, they could
scan grocery items to view important
dietary information about the
product, view healthier alternative
options, and assess the overall
balance of the items in their cart
against the health objectives they set.
ANDROID APPLICATION

20. UNITED HEALTHCARE
This past year United Healthcare
reached out to Spyder Trap to lead
the design / development of an
application that would be a key
component of their booth at the 2013
Consumer Electronics Show.
The application was created utilizing
a non-linear format, allowing users to
easily navigate and discover any one
of a number of products that UHC
decided to showcase within the app.
IPAD APPLICATION FOR CES 2013

21. CHILDREN’S HOSPITALS & CLINICS OF
MINNESOTA
Children’s recently contacted Spyder
Trap to design and develop an iPad &
iPhone application for patients and
their families, making access to the
latest news and important contact
information more intuitive and user-
focused. The end result were
applications with seamless navigation,
allowing users to quickly find a doctor,
find locations, utilize hospital maps,
and stay up-to-date with hospital and
general healthcare updates.
IPAD AND IPHONE APPLICATION

22. OUR PROCESS

23. OUR PROCESS
OUR CLIENT PARTNERS UTILIZE US BOTH THROUGHOUT THE ENTIRE PROCESS OR TO HELP
FILL GAPS AND PROVIDE RESOURCES AT INDIVIDUAL STEPS ALONG THE WAY.

24. DISCOVER
• Listen & fully understand goals of business
• Stakeholder interviews & assessment of current strategy
• Competitive analysis
• Content audit
• Heuristic and analytical reviews of current digital activities
• User perspectives
• Fully understand the target audience
• Uncover opportunities to interact with the brand or digital property online

25. STRATEGY
• User personas & use scenarios
• Customer journey mapping
• Define future digital state, messaging and brand positioning
• Feature prioritization, product roadmaps & connections
• Develop timelines, resource needs & work streams required for a successful project
• Content strategy
• Content recommendations

26. CREATE & ITERATE
• Creative concepts developed to support overall strategy
• Prototypes & testing of ideas
• Mood boards & brand style guides – often provided to us by the client
• Brand assessment
• Results are polished ideas based on detailed understanding of the customers and
designed to make an impact

27. IMPLEMENT
• Involves a complex array of work streams, tracks & activities
• Development – Production Build
• Front-end development (HTML5, Javascript, CSS)
• Back-end development (System integrations, PHP & .NET code, API development, CMS)
• Work closely with client’s IT & development teams throughout the process
• Provide a platform/framework that can be replicated & scaled for future campaigns
• Production – Content Creation
• Outreach – Social Media, SEO/PPC, & Email Management

28. MEASURE
• Key performance indicators and metrics in place
• Website, campaign & social monitoring
• Reports provided with detailed analysis
• Evaluate project, identify opportunities, adjust the product and strategy accordingly
• Evaluate customer relationship management
• Evaluate customer data profiles to strengthen connection to the brands

29. EVOLVE
• Identify strengths & weaknesses
• Multivariate analysis & test-and-learn methodologies
• Identify new drivers & triggers for conversion
• Iterate to lower churn
• Enhance SEO performance
• Build & strengthen social channels
• Improve ROI & show how digital drives business over time

30. NEXT STEPS
• Continue open communication to identify
where Spyder Trap can fill digital needs on a
project-by-project basis
• Discovery meetings with brand stakeholders to
discuss upcoming projects
• Assist in evaluating current scopes and
projects

31. THANK YOU
JEFF NOLAN
SR. ACCOUNT EXECUTIVE
JNOLAN@SPYDERTRAP.COM
C: 612-508-9117
WWW.SPYDERTRAP.COM