Based on 35 years of designing innovative, highly successful partnerships between the for-profit, nonprofit, education and government sectors, this webinar provides an opportunity to learn proven techniques to ignite the economic and social impact of your nonprofit organization. Called the "Father of cause marketing" by the Cause Marketing Forum, your presenter, Bruce Burtch, has worked for or with organizations ranging from Fortune 500 corporations to a two-person arts program, and every size and type of organization in between. You will hear case studies, understand the challenges and opportunities of partnerships, and walk away with tools and techniques to greatly benefit your organization.

1. Sponsored by:
Igniting your nonprofit’s
economic and social impact
through partnerships
Bruce Burtch
September 18, 2013
Twitter Hashtag - #4Glearn
Part
Of:

2. Sponsored by:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
info@synthesispartnership.com
INTEGRATED PLANNING
Part
Of:

3. Sponsored by:Part
Of:
Coming Soon

4. Sponsored by:
Today’s Speaker
Bruce Burtch
CEO
Bruce W. Burtch, Inc
Assisting with chat questions:
Jamie Maloney, 4Good
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
Part
Of:

5. Igniting your nonprofit’s
economic and social impact
partnerships

6. Bruce Burtch
CEO, Bruce W. Burtch, Inc.
Executive Director, 10,000 Partnerships ™

7. Sea Change

8. The New Normal
For-profits: It’s my money!

9. The New Normal
For-profits: It’s my money!
Nonprofits: Business value proposition

10. Don’t be in that boat!!

11. Promise # 1

12. Cross-Sector Partnership

17. Benefits to Special Olympics
• Soccer balls

18. Benefits to Special Olympics
• Soccer balls
• Many new volunteers

19. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter

20. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive came on Board of Directors

21. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive came on Board of Directors
• Media coverage throughout the Bay Area

22. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive came on Board of Directors
• Media coverage throughout the Bay Area
• Top two or three funding partners

23. Benefits to Special Olympics
• Soccer balls
• Many new volunteers
• Coverage in Levi’s corporate newsletter
• Levi executive came on Board of Directors
• Media coverage throughout the Bay Area
• Top two or three funding partners
• Recognition influenced other businesses to
support Special Olympics

24. Benefits to Levi

25. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi

26. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate

27. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs

28. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs
• Enjoyed a sense of pride and accomplishment

29. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs
• Enjoyed a sense of pride and accomplishment
• Served on Board and gained new insight

30. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs
• Enjoyed a sense of pride and accomplishment
• Served on Board and gained new insight
• Received exceptional media coverage

31. Benefits to Levi
• Employees brought new skills back to their jobs and
became more valuable to Levi
• Employees experienced the benefits of helping those
less fortunate
• Deeper understanding of their community and its needs
• Enjoyed a sense of pride and accomplishment
• Served on Board and gained new insight
• Received exceptional media coverage
• Put Levi Corporate Social Responsibility into action

32. Business Value Proposition

33. If it doesn’t make $$...it doesn’t make sense.

34. Virtual Exercise

35. Multiple Benefits
from Cross-Sector Partnerships
31 Benefits to Nonprofit Partner

36. Top 10 Nonprofit Benefits
1) Increase funding

37. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base

38. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners

39. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations

40. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employee

41. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services

42. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition

43. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
8) Increase media coverage and media relationships

44. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employees
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
8) Increase media coverage and media relationships
9) Connect your leadership to community thought leaders

45. Top 10 Nonprofit Benefits
1) Increase funding
2) Expand donor base
3) Connect to new business partners
4) Attract in-kind donations
5) Provide professional development for employee
6) Attract new volunteers, Board, pro bono services
7) Increase brand recognition
8) Increase media coverage and media relationships
9) Connect your leadership to community thought leaders
10) Develop earned income opportunities

46. Multiple Benefits
from Cross-Sector Partnerships
38 Benefits to For-Profit Partner

47. Top 10 For-Profit Benefits
1) Increase sales of products or services

48. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention

49. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty

50. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free

51. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees

52. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return

53. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership

54. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
8) Generate new ideas, insights and new ways of working

55. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for their company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
8) Generate new ideas, insights and new ways of working
9) Attract new business partners and relationships

56. Top 10 For-Profit Benefits
1) Increase sales of products or services
2) Increase employee engagement, morale and retention
3) Increase customer and brand loyalty
4) Draw media attention and coverage for free
5) Provide motivating purpose for your company and employees
6) Increase shareholder return
7) Increase employee skill development, teambuilding, leadership
8) Generate new ideas, insights and new ways of working
9) Attract new business partners and relationships
10) Generate recognition for the good they create in society

57. Partnership Goals
• To meet the business objectives of each partner

58. Partnership Goals
• To meet the business objectives of each partner
• To have a clear focus and impact on the greater
good

59. Importance of Alignment

61. Best Door to Open

63. Marketing Budgets
100 to 1,000 times greater than
philanthropic budgets

64. Promise # 2

65. Create a Greater Good!

66. You are in the Right Place
You understand the new normal

67. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership

68. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition

69. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You understand the importance of alignment

70. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You understand the importance of alignment
You know to open the marketing door first

71. You are in the Right Place
You understand the new normal
You bring more benefits to a partnership
You have a business value proposition
You understand the importance of alignment
You know to open the marketing door first
You understand partnerships bring more
benefit than any other form of business

72. “Win-Win for the Greater Good reveals the true
essence of success - focusing on the business
objectives of your partner, while striving together to
create a greater good.”
Casey Sheahan, CEO, Patagonia, Inc.
“Read it and learn from a master!”
James E. Austin, Harvard Business School
“A ‘must read’ for any organization.”
Howard Behar, President, Starbucks Coffee
“Worth its weigh in fundraising gold.”
Peggy Duvette, Executive Director, WiserEarth
“An amazing compilation of great ideas!”
Sherri Lewis Wood, Founder, One Warm Coat
“Best book ever written on this important subject!”
Mary O’Mara, Executive Director, MarinLink

73. Thank you!
Bruce Burtch
bruce@bruceburtch.com
www.bruceburtch.com
415-454-0839