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Proven Strategies to Get Your Board
   More Involved in Fundraising
                 Tina Cincotti
 Founder | Funding Change Training & Consulting

        Nov. 3, 2010 | Use Twitter Hashtag #npweb

          Special Thanks To Our Sponsors
Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.




                             A Proud Sponsor of NonprofitWebinars.com
Today’s Speaker




                        Tina Cincotti
               Founder, Funding Change
                 Training & Consulting

Hosting: Chris Dumas, FirstGiving, & Sam Frank, Synthesis Partnership
Does this sound familiar?

                 I’m giving my
Isn’t that the
                  time…that’s
 staff’s job?
                    enough.

             I’ll do
         anything but
         raise money.
Reality is most board members…

             aren’t fully engaged with your
                        nonprofit.
        don’t understand the organization, its impact
          or mission well enough to talk about it.

          are reluctant to open doors to their
                         people.

                are afraid of fundraising.
What do board members want?
      from June Bradham’s “What Nonprofit Boards Want”


Stimulating meetings with real work

Crystal clear expectations

Not all work and no play

A true partnership with the ED/CEO

A dedicated, smart, vocal, visible ED/CEO
Ten Strategies
  Proven to
 Engage Your
   Board in
Fundraising….
1: Re-connect them with your mission.




“They made him chair of the committee as part of his
court-ordered rehabilitation.”
                                            © Chronicle of Philanthropy
2: Overhaul your board meetings.
                       Boring
                      Meetings




          Low
      Participation                Bored Boards
     in Fundraising




                      No Passion
Tips for Improving Board Meetings
• Allow social time for group building.
• Provide food and drink.
• Focus on discussions & decisions, not reports.
• Most important items go first on agenda.
• Put fundraising on the agenda as a discussion,
  not a report or a Treasurer’s update.
• Let board members do the talking.
• Focus on results: "By the end of this meeting,
  we need to accomplish x, y, and z."
3: Give them meaningful work.
4: Deal directly with their fear.




“You can't be a conscientious objector to our
campaign — you've got to make your calls.”
                                    © Chronicle of Philanthropy
Breakdown of Fundraising Cycle


                          Identify

                          Involve

                          Ask

                          Thank
Average attrition rate   60% of “high net-worth”
of 1st time donors in     donors stopped giving
                         because they “no longer
      U.S. = 80%             felt connected”
Donor Relations 101


1. Prompt personal thanks
2. Know how gift to be used
3. Report on accomplishments
  and impact of their gift
Donor Relations 101

Do these 3 things and…
   • 93% of donors would definitely or
     probably give again next time asked.
   • 64% would definitely/probably give more.
   • 74% would give indefinitely if they
     continued to receive meaningful info.
6: Tell them they don’t have to ask.

               Identify


                          Involve/
       Thank              Cultivate



                Ask
“No-Ask” Fundraising Strategies

• Identify new friends of the cause and current
  friends who could do more
• Have advice visits / cultivation visits
• Host house parties
• Give tours of your facility, guided field trips
• Invite donors/prospects to program events
• “Thank you” calls/personal notes
• Write notes on mailings; address envelopes
8: Provide support & skill building.




"Next time, could you keep a straight face when
we're asking for a million dollars?”      © Chronicle of Philanthropy
2: Overhaulthe power they have.
 9: Explain your board meetings.




“To be any farther from the chairman, they'd
have to sit us at the kids' table.”
                                      © Chronicle of Philanthropy
10: Set clear goals & expectations.
Want more free fundraising advice?
Sign up for my monthly e-newsletter…

           Subscribe at
 www.fundingchangeconsulting.com
Thank you for spending your valuable
        time with me today!
      Please stay in touch. -- Tina
            617-477-4505
  tina@fundingchangeconsulting.com
         TinaFCC on Twitter
Find the listings for our current season of webinars
                     and register at
                NonprofitWebinars.com

                         Chris Dumas
                 Chris@NonprofitWebinars.com
                        707-812-1234




             Special Thanks To Our Sponsors

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Board Fundraising: Proven Strategies To Get Your Board More Involved

  • 1. Proven Strategies to Get Your Board More Involved in Fundraising Tina Cincotti Founder | Funding Change Training & Consulting Nov. 3, 2010 | Use Twitter Hashtag #npweb Special Thanks To Our Sponsors
  • 2. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.com
  • 3. Today’s Speaker Tina Cincotti Founder, Funding Change Training & Consulting Hosting: Chris Dumas, FirstGiving, & Sam Frank, Synthesis Partnership
  • 4. Does this sound familiar? I’m giving my Isn’t that the time…that’s staff’s job? enough. I’ll do anything but raise money.
  • 5. Reality is most board members… aren’t fully engaged with your nonprofit. don’t understand the organization, its impact or mission well enough to talk about it. are reluctant to open doors to their people. are afraid of fundraising.
  • 6. What do board members want? from June Bradham’s “What Nonprofit Boards Want” Stimulating meetings with real work Crystal clear expectations Not all work and no play A true partnership with the ED/CEO A dedicated, smart, vocal, visible ED/CEO
  • 7. Ten Strategies Proven to Engage Your Board in Fundraising….
  • 8. 1: Re-connect them with your mission. “They made him chair of the committee as part of his court-ordered rehabilitation.” © Chronicle of Philanthropy
  • 9. 2: Overhaul your board meetings. Boring Meetings Low Participation Bored Boards in Fundraising No Passion
  • 10. Tips for Improving Board Meetings • Allow social time for group building. • Provide food and drink. • Focus on discussions & decisions, not reports. • Most important items go first on agenda. • Put fundraising on the agenda as a discussion, not a report or a Treasurer’s update. • Let board members do the talking. • Focus on results: "By the end of this meeting, we need to accomplish x, y, and z."
  • 11. 3: Give them meaningful work.
  • 12. 4: Deal directly with their fear. “You can't be a conscientious objector to our campaign — you've got to make your calls.” © Chronicle of Philanthropy
  • 13.
  • 14. Breakdown of Fundraising Cycle Identify Involve Ask Thank
  • 15. Average attrition rate 60% of “high net-worth” of 1st time donors in donors stopped giving because they “no longer U.S. = 80% felt connected”
  • 16. Donor Relations 101 1. Prompt personal thanks 2. Know how gift to be used 3. Report on accomplishments and impact of their gift
  • 17. Donor Relations 101 Do these 3 things and… • 93% of donors would definitely or probably give again next time asked. • 64% would definitely/probably give more. • 74% would give indefinitely if they continued to receive meaningful info.
  • 18. 6: Tell them they don’t have to ask. Identify Involve/ Thank Cultivate Ask
  • 19. “No-Ask” Fundraising Strategies • Identify new friends of the cause and current friends who could do more • Have advice visits / cultivation visits • Host house parties • Give tours of your facility, guided field trips • Invite donors/prospects to program events • “Thank you” calls/personal notes • Write notes on mailings; address envelopes
  • 20.
  • 21. 8: Provide support & skill building. "Next time, could you keep a straight face when we're asking for a million dollars?” © Chronicle of Philanthropy
  • 22. 2: Overhaulthe power they have. 9: Explain your board meetings. “To be any farther from the chairman, they'd have to sit us at the kids' table.” © Chronicle of Philanthropy
  • 23. 10: Set clear goals & expectations.
  • 24. Want more free fundraising advice? Sign up for my monthly e-newsletter… Subscribe at www.fundingchangeconsulting.com
  • 25. Thank you for spending your valuable time with me today! Please stay in touch. -- Tina 617-477-4505 tina@fundingchangeconsulting.com TinaFCC on Twitter
  • 26. Find the listings for our current season of webinars and register at NonprofitWebinars.com Chris Dumas Chris@NonprofitWebinars.com 707-812-1234 Special Thanks To Our Sponsors