Do you wish your board did more fundraising? I’m going to guess the answer is a resounding “Yes!” Many board members run the other way the second you mention fundraising. Others agree to help but don’t really end up doing much. In this webinar, we’ll look at why and give you concrete strategies proven to get board members more engaged in fundraising.
Board Fundraising: Proven Strategies To Get Your Board More Involved
1. Proven Strategies to Get Your Board
More Involved in Fundraising
Tina Cincotti
Founder | Funding Change Training & Consulting
Nov. 3, 2010 | Use Twitter Hashtag #npweb
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2. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.
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3. Today’s Speaker
Tina Cincotti
Founder, Funding Change
Training & Consulting
Hosting: Chris Dumas, FirstGiving, & Sam Frank, Synthesis Partnership
4. Does this sound familiar?
I’m giving my
Isn’t that the
time…that’s
staff’s job?
enough.
I’ll do
anything but
raise money.
5. Reality is most board members…
aren’t fully engaged with your
nonprofit.
don’t understand the organization, its impact
or mission well enough to talk about it.
are reluctant to open doors to their
people.
are afraid of fundraising.
6. What do board members want?
from June Bradham’s “What Nonprofit Boards Want”
Stimulating meetings with real work
Crystal clear expectations
Not all work and no play
A true partnership with the ED/CEO
A dedicated, smart, vocal, visible ED/CEO
7. Ten Strategies
Proven to
Engage Your
Board in
Fundraising….
9. 2: Overhaul your board meetings.
Boring
Meetings
Low
Participation Bored Boards
in Fundraising
No Passion
10. Tips for Improving Board Meetings
• Allow social time for group building.
• Provide food and drink.
• Focus on discussions & decisions, not reports.
• Most important items go first on agenda.
• Put fundraising on the agenda as a discussion,
not a report or a Treasurer’s update.
• Let board members do the talking.
• Focus on results: "By the end of this meeting,
we need to accomplish x, y, and z."
15. Average attrition rate 60% of “high net-worth”
of 1st time donors in donors stopped giving
because they “no longer
U.S. = 80% felt connected”
16. Donor Relations 101
1. Prompt personal thanks
2. Know how gift to be used
3. Report on accomplishments
and impact of their gift
17. Donor Relations 101
Do these 3 things and…
• 93% of donors would definitely or
probably give again next time asked.
• 64% would definitely/probably give more.
• 74% would give indefinitely if they
continued to receive meaningful info.
18. 6: Tell them they don’t have to ask.
Identify
Involve/
Thank Cultivate
Ask
19. “No-Ask” Fundraising Strategies
• Identify new friends of the cause and current
friends who could do more
• Have advice visits / cultivation visits
• Host house parties
• Give tours of your facility, guided field trips
• Invite donors/prospects to program events
• “Thank you” calls/personal notes
• Write notes on mailings; address envelopes
24. Want more free fundraising advice?
Sign up for my monthly e-newsletter…
Subscribe at
www.fundingchangeconsulting.com
25. Thank you for spending your valuable
time with me today!
Please stay in touch. -- Tina
617-477-4505
tina@fundingchangeconsulting.com
TinaFCC on Twitter
26. Find the listings for our current season of webinars
and register at
NonprofitWebinars.com
Chris Dumas
Chris@NonprofitWebinars.com
707-812-1234
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