Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!

1. Nature, Nurture & Auction Profits
Tom Weitbrecht
September 12, 2012
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
• Strategy
• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com
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3. www.mission.do
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4. Today’s Speaker
Tom Weitbrecht
President
Strategic Auction Alliance,
Weitbrecht Auctioneers, Inc.
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis Partnership
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6. Welcome

7. Agenda
• Up-front considerations
– Date
– Meal
– Ticket Sales / Event Registration
– Auction Items
– Credit Cards
• Event Night Chronology
– Check In
– Silent Auction
– Raffle
– Live Auction
• Fund-A-Need
– Check Out
• Question & Answer Session

8. Up-Front Considerations
• Date
– Saturday night is optimum
• Meal
– Sit-down dinner is best
• Ticket Sales / Event Registration
– Price tickets to attract the right audience
– Offer on-line registration
– Beware of corporate table sales
• Auction Items
– Target “blue sky” items for the live auction
– Combine several donations into one lot
• Credit Cards

9. Up-Front Considerations
South Shore Habitat Case Study
Meal Ticket Price Profit
Year 1
Year 2
Year 3

10. Event Night Chronology
• Check In
• Silent Auction
• 50/50 Raffle Winner Announced
• Live Auction
– Fund a Need
• Raffle Winners Drawn
• Check Out

11. Check In
• Pre-Registration
• Attendee Information
– Phone Number
– Email
• Table Assignments
• Pre-Swiping Credit Cards
• Auction Booklets
– Restrictions should be disclosed!
• Name Tags

12. Silent Auction
• Table Locations
• Bid Sheet Layout
– Numbers, Not Names
– Minimum Increments
– Minimum Bids

13. Silent Auction
• Item Arrangement
– Physical Items & Gift Certificates
– Categorization
• Sound, Sound, Sound!!!

14. Silent Auction - Countdown
Countdown
Close in Sections
Seat Attendees for Dinner
Distribute Result Reports

15. Live Auction
• Item Display
• Bid Caller
• Timing
• Lighting
• Sound, Sound, Sound!!
• Fund-A-Need

16. Live Auction – Item Display

17. Live Auction Bid Caller

18. Live Auction - Timing

19. Live Auction - Timing

20. Live Auction - Lighting

21. Live Auction – Sound!!!

22. Live Auction – Fund-A-Need

23. Check Out
• Payment
• Item Distribution

24. Review
• Up-front considerations
– Date
– Meal
– Ticket Sales / Event
Registration
– Auction Items
– Credit Cards

25. Review
• Event Night Chronology
– Check In – Live Auction
– Silent Auction • Item Display
• Tables • Bid Caller
• Bid Sheets • Timing
• Item Arrangement • Lighting
• Sound • Sound
• Countdown
• Fund-A-Need
• Reports
– Check Out
– Raffle
• Payment
• Item Distribution

26. Questions

27. Upcoming Webinars
Dates Topic
9/19 Big Giving Results
9/25 What To Do When Your Vendor Kills Your Fundraising Software
10/2
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5 Ways to Ratchet Up Your Fundraising Using LinkedIn
10/3 Nonprofit Boards and Effective Governance
Register at NonprofitWebinars.com
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28. Thank you!
Please complete the post event survey
that will show up as you leave the webinar.
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You will be receiving an email with links
to the materials shortly after the webinar.
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29. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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