Top Seven Fundraising Tips

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You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action? Join the former Craigslist Foundation E.D. and Editor of the best-selling Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, as he shares practical, tactical solutions from his book that can and will help you get dollars in the door. Darian will provide concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns, plus point you in the right direction for more information.

Business

Top Seven Fundraising Tips

Darian Rodriguez Heyman

October 31, 2012

A Service
Of: Sponsored by:

INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
• Strategy
• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com

A Service
Of: Sponsored by:

www.mission.do

A Service
Of: Sponsored by:

Today’s Speaker

Darian Rodriguez Heyman
Co-Producer & MC
Social Media for Nonprofits

Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis Partnership

A Service
Of: Sponsored by:

Top Seven
Fundraising Tips

October 31, 2012
Darian Rodriguez Heyman
@dheyman

Tip 2: Never Submit
a Cold Grant
• Warm it Up:
–Secure an Invitation
–The Pasta Test
• Programs & Positioning

Tip 2: Never Submit
a Cold Grant
–Dollar Amount
–Deadline
–Jedi Mind Trick

Tip 6: Create and Tap
Your Social Network

Tip 6: Create and Tap
Your Social Network
•? Vs. .
•Rich Media: Photos, Vids
•Think 50/50
•Time of Day PLanning

Tip 6: Create and Tap
Your Social Network
•Mornings: 8 – 9AM
•Lunch: 12 – 1PM
•End of Day: 4:30 – 6PM
•Nights: 9:30 – 11PM
•Weekends!

Tip 7: Apply for a Google Grant

•$10K/Month of Free
Google AdWords
•$1/Click Limit
•Embrace “Long Tail” Keywords
•Increase Website Traffic

Tip 7: Apply for a Google Grant

•Easy Application & Startup
•Plan For Optimization Time
•Additional Application Needed
for $10K+/Month
•$0.05 For Each $1.00

We’re All in This Together

darian@SM4NP.org
Twitter: @dheyman

Find listings for our current season
of webinars and register at:

NonprofitWebinars.com

A Service
Of: Sponsored by:

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Top Seven Fundraising Tips

1. Top Seven Fundraising Tips Darian Rodriguez Heyman October 31, 2012 A Service Of: Sponsored by:

2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.com A Service Of: Sponsored by:

3. www.mission.do A Service Of: Sponsored by:

4. Today’s Speaker Darian Rodriguez Heyman Co-Producer & MC Social Media for Nonprofits Assisting with chat questions: Hosting: Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis Partnership A Service Of: Sponsored by:

5. Top Seven Fundraising Tips October 31, 2012 Darian Rodriguez Heyman @dheyman

6. A Note on Tin Cup Fundraising

8. Tip 1: Stage a Thank-a-Thon

9. Tip 2: Never Submit a Cold Grant

10. Tip 2: Never Submit a Cold Grant • Warm it Up: –Secure an Invitation –The Pasta Test • Programs & Positioning

11. Tip 2: Never Submit a Cold Grant –Dollar Amount –Deadline –Jedi Mind Trick

12. Tip 3: Make Specific, Direct Asks

13. Tip 4: Map Donations to Impact

14. Tip 5: Make Your Donation Button Shine

15. Tip 5: Make Your Donation Button Shine

16. Tip 6: Create and Tap Your Social Network

17. Tip 6: Create and Tap Your Social Network •? Vs. . •Rich Media: Photos, Vids •Think 50/50 •Time of Day PLanning

18. Tip 6: Create and Tap Your Social Network •Mornings: 8 – 9AM •Lunch: 12 – 1PM •End of Day: 4:30 – 6PM •Nights: 9:30 – 11PM •Weekends!

19. Tip 7: Apply for a Google Grant

20.

21. Tip 7: Apply for a Google Grant •$10K/Month of Free Google AdWords •$1/Click Limit •Embrace “Long Tail” Keywords •Increase Website Traffic

22. Tip 7: Apply for a Google Grant •Easy Application & Startup •Plan For Optimization Time •Additional Application Needed for $10K+/Month •$0.05 For Each $1.00

23. We’re All in This Together darian@SM4NP.org Twitter: @dheyman

24. Find listings for our current season of webinars and register at: NonprofitWebinars.com A Service Of: Sponsored by:

Top Seven Fundraising Tips

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