This document summarizes a presentation about utilizing mobile technologies for nonprofits. The presentation discusses the strengths and weaknesses of mobile apps versus mobile websites, the benefits of text messaging campaigns, integrating mobile strategies with other channels, and measuring mobile initiative success. It provides examples of mobile donation options and recommends nonprofits research operating systems, review mobile traffic analytics, and send mobile-friendly communications. The presentation emphasizes integrating mobile strategies with other channels and databases to fully capitalize on mobile opportunities.

1. Utilizing the Powers of
Mobile Technologies
Margaux Pagan
April 3, 2012
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2. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of Nonprofits
Since 1993
(866) 598-0430
info@cjwconsulting.com
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3. Affordable collaborative data
management in the cloud.
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4. Today’s Speaker
Margaux Pagan
Principal,
DonorFuse
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services,
Inc.
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5. Presented by Margaux Pagán of DonorFuse

6.  How would you describe your organization’s effort towards
going mobile?
◦ We don’t know where to begin
◦ We have launched a mobile based campaign
◦ We are all equipped but could always learn more

9.  Mobile devices and how their capabilities differ
 The strengths and weaknesses of apps versus mobile website
 Benefits of using text messaging campaigns beyond disasters/emergencies
 Integrating your offline/online/social media efforts with your mobile strategy
 Measuring the success of your mobile initiatives

10. Blackberry

11.  Apple
 Blackberry
 Android

12. Your data tells you, you are!

13. ADVANTAGES
• Can be created at low costs
• Speak directly to your supporters
• Integrate with social media
• Easily highlight your best content
DISADVANTAGES
• Unreliable reporting
• Possible outsourced maintenance
• Limited information
• CAN’T ACCEPT DONATIONS

14.  Condensed version of your website
◦ Home Page
◦ Stories
◦ Featured News Topics
◦ Multi-Media
◦ Social Media

15.  Tap into a new generation of supporters
 1.08 billion smartphones in use in the world
 Create outbound messaging in a mobile-friendly format
 Broaden your reach
 Offer new avenue to receive donations
 Track traffic and gifts

16.  Great way to capture email addresses
 Start building your mobile list
 Integrate with your traditional channels – mail, television, online
 Accept donations up to $10 (Mobile Giving Foundation)

17.  Can’t receive donor information for future cultivation
 Can’t send thank you/stewardship correspondence
 $10 maximum limited for donations
 Lag time of up to 60 days to receive donation from Mobile Giving
Foundation

18. You’ve created a solid mobile strategy
You’ve built a mobile app/website
You’ve launched a text message
campaign
SO NOW WHAT?

19.  Direct Mail
 Television
 Website
 Outbound Emails
 Social Media
 Donor Database

20.  Utilize your donor database
 Depend on Google Analytics or other website analytics software
for tracking
 Track donations from mobile separately to generate an
accurate ROI

21. 1) Research operating system capabilities
2) Review analytics of people reaching your website via a mobile device
3) Decide if mobile app or a mobile website will best suite your needs
4) Begin sending mobile-friendly versions of your online outbound
communications
5) Is your database set up to preference “mobile donors” for future
cultivation
6) Research various text messaging vendors & choose the best one for you
7) INTEGRATE!!
8) Measure your success using an online analytics software

23. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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